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The Battle between Commercial Marketing and Social Marketing – Philip Kotler, Giuseppe Fattori | Social marketing
[https://marketingsociale.net/the-battle-between-commercial-marketing-and-social-marketing-philip-kotler-giuseppe-fattori/] - - public:weinreich
The effectiveness of celebrities in conservation marketing
Let's Kill Off "Green" and "Eco" - Right Now | Sustainable Life Media
[http://www.sustainablelifemedia.com/blog/sb09/sustainable-communications-effective-language-branding] - - public:weinreich