Yet Another Bookmarks Service



[https://seths.blog/2019/01/opportunity-costs-just-went-up/] - - public:weinreich
inspiration, management - 2 | id:234077 -

You’re about to spend 11 minutes perfecting an email to a customer. You could do a 90% ideal job in one minute, and the extra 10 minutes spent will increase the ‘quality’ of the email to 92%. The alternative? Now, you could spend that ten minutes reading a chapter of an important new book. You could learn a few new functions in Javascript. You could dive deep into the underlying economics of your new project…

[http://sellsellblog.blogspot.com/2010/02/this-is-truth-about-advertising-blog.html?m=1] - - public:weinreich
advertising, inspiration - 2 | id:187518 -

It is now over 50 years since I read the famous conversation between Max Hart of Hart, Shaffner and Marx and his ad agent, Hart said he would never read long copy. His agent said, "I'll just give you the headline of a full page all-copy ad. You would read every word." "What is it?" asked Hart. "This is the truth about Max Hart," his agent replied. It reminded me of one of my favourite quotes, from Howard Gossage: "People read what interests them, sometimes it's an ad".

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