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Social Marketing Guide for Public Health Programme Managers and Practitioners - European Center for Disease Prevention and Control
[http://www.ecdc.europa.eu/en/publications/Publications/social-marketing-guide-public-health.pdf] - - public:weinreich
PDF
Social Marketing Lite (pdf)
[http://www.eric.ed.gov/ERICWebPortal/contentdelivery/servlet/ERICServlet?accno=ED455167] - - public:weinreich
Compilation of Bill Smith of AED's writing on social marketing