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[https://www.sciencedirect.com/science/article/pii/S0272494419308011] - - public:weinreich
behavior_change, health_communication, marketing, nutrition, social_marketing - 5 | id:281079 -

We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.

[https://www.eurekalert.org/pub_releases/2019-07/i-sit070919.php] - - public:weinreich
behavior_change, design, evaluation, nutrition, obesity, theory - 6 | id:264245 -

In a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioural nudges - facilitating action rather than providing knowledge or inducing feelings - can reduce daily energy intake by up to 209 kcal, the same number of calories as in 21 cubes of sugar.

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