Search
Results
How to Use a Focus Group for Brand Names: The Catchword Video | catchword
[http://catchwordbranding.com/catchthis/brand-naming/how-to-use-a-focus-group-for-brand-names-the-catchword-video/] - - public:weinreich
ChangeThis :: Know the Codes: Why We Act, Buy, and Love as We Do
[http://www.changethis.com/24.KnowTheCodes] - - public:weinreich
Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.