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Elle Cordova on X: “How brands talk these days https://t.co/OnM7o8kHt2“ / X
Brand Purpose Marketing cartoon | Marketoonist | Tom Fishburne
[https://marketoonist.com/2020/11/brand-purpose-marketing.html?utm_source=Marketoon+of+the+Week&utm_campaign=31c3a78885-EMAIL_CAMPAIGN_2018_0429_COPY_01&utm_medium=email&utm_term=0_4ae9870613-31c3a78885-200401969] - - public:weinreich
“If being purposeful means doing ads to you, then you’re probably doing it wrong.”
Brand Social Purpose cartoon | Marketoonist | Tom Fishburne
[https://marketoonist.com/2019/02/brand-social-purpose.html?utm_source=Marketoon+of+the+Week&utm_campaign=aa9f67c1fe-EMAIL_CAMPAIGN_2018_0429_COPY_01&utm_medium=email&utm_term=0_4ae9870613-aa9f67c1fe-200401969] - - public:weinreich
Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place. There is power in purpose-driven brands. And yet, when every piece of marketing attempts to communicate some kind of social purpose, social purpose can start to lose its meaning, particularly when purpose is left to the agency.Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place.