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The Personalisation Paradox: More choice isn’t always a gift
[https://www.thehuntingdynasty.com/2025/11/the-personalisation-paradox-more-choice-isnt-always-a-gift/] - - public:OPAYNE
If you look at almost every modern business you’ll find the word personalisation. Give the customer what they want, when they want: That belief is flawed.
Choice architecture: 3 ways you cannot communicate neutrally
[https://www.thehuntingdynasty.com/2025/02/choice-architecture-3-ways-you-cannot-communicate-neutrally/] - - public:OPAYNE
What does Choice Architecture tell us? Everything communicates – words, images, spaces (real or virtual), timing. To the point where there is no choice to neutrally communicate: There will always be some influence from the form.