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Planning and Evaluating Digital Media Campaigns for the Public Sector
[http://blog.pathoftheblueeye.com/2011/04/29/planning-and-evaluating-digital-media-campaigns-for-the-public-sector/?awesm=pbeye.info_48J&utm_content=bookmarklet-twitter&utm_medium=pbeye.info-twitter&utm_source=hootsuite.com] - - public:weinreich
Not Just Slacktivism: Youth Become More Engaged Offline, Too: Tech News and Analysis «
[http://gigaom.com/2011/02/25/not-just-slacktivism-youth-become-more-engaged-offline-too/] - - public:weinreich
The Social Break-up - Subscribers, Fans and Followers (pdf)
Where in Social Media are Young Teens?
[http://blog.ogilvypr.com/2011/02/where-in-social-media-are-young-teens/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+360DI+(Ogilvy+PR+360+Digital+Influence+Blog)] - - public:weinreich
Who Likes What: Social Media By Demographic
The Fantabulous Lists of Social Media Case Studies | Social Media Today
[http://socialmediatoday.com/igiedrius/268023/fantabulous-lists-social-media-case-studies?utm_source=feedburner] - - public:weinreich
Netnography - Insights2.0 derived from Online-Communities
[http://www.slideshare.net/netnoblography/netnography-insights20-derived-from-onlinecommunities] - - public:weinreich
NETNOGRAPHY vs. Web Monitoring = “Qual. VS Quant. ?”
Literature review on the Effectiveness of the Use of Social Media
Digital Divide: Segregation Is Alive and Well in Social Media - The Big Tent - Advertising Age
Tracking Disease With Twitter: Social Media Epidemiology | Health
[http://www.justmeans.com/Tracking-Disease-With-Twitter-Social-Media-Epidemiology/42856.html] - - public:weinreich
15 Essential Articles for Online Community Managers
[http://www.futurelab.net/blogs/marketing-strategy-innovation/2011/01/15_essential_articles_online_c.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Futurelab+%28Futurelab%27s+Blog%29&utm_content=Google+Feedfetcher] - - public:weinreich
The Real Cost of Social Media and Other Myths | Danny Brown
Budgeting for Social Media Success | Community Organizer 2.0
[http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/] - - public:weinreich
Hospital Connecter
How much does Social Media cost companies in 2011? | MackCollier.com
Zoetica Salon Summary: A Few Good Social Media Measurement Insights | Beth’s Blog
[http://www.bethkanter.org/zoetica-salon-12-30/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bethblog+%28Beth%27s+Blog%29&utm_content=Bloglines] - - public:weinreich
KD Paine Analyzes Measurement — Global Neighbourhoods
[http://globalneighbourhoods.net/2010/12/sm-global-report-kd-paine-analyzes-measurement.html] - - public:weinreich
Top Viral Ads Don’t Need Celebrity Pitchmen - NYTimes.com
Sharing On Facebook Is Worth 6 Times More Than A Twitter Tweet [Study]
[http://www.jeffbullas.com/2010/10/15/sharing-on-facebook-is-worth-6-times-more-than-a-twitter-tweet-study/] - - public:weinreich
Streams, Walls, and Feeds 109 User Experience Guidelines for Improving Notifications, Messages, and Alerts Sent Through Social Networks and RSS (pdf)
How to Avoid the Great Social Media Crash of 2011 : MarketingProfs
[http://www.marketingprofs.com/articles/2010/4121/how-to-avoid-the-great-social-media-crash-of-2011] - - public:weinreich
Generations 2010 | Pew Research Center's Internet & American Life Project
The State of the Blogosphere 2010
Semantic confusion surrounding modern marketing « Public Sector Marketing 2.0 – Mike Kujawski's blog on strategic marketing & social media engagment
[http://www.mikekujawski.ca/2010/11/15/semantic-confusion-surrounding-modern-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PublicSectorMarketing20+%28Public+Sector+Marketing+2.0%29] - - public:weinreich
Who Tweets? - Pew Research Center
That's Not Nice! Top 10 Tips for Responding to Negative Comments | NTEN: The Nonprofit Technology Network
[http://www.nten.org/blog/2010/11/12/thats-not-nice-top-10-tips-responding-negative-comments] - - public:weinreich
UsIng SocIal MedIa Platforms to Amplify PublIc Health Messages: An Examination of Tenets and Best Practices for Communicating with Key Audiences (pdf)
[http://smexchange.ogilvypr.com/wp-content/uploads/2010/11/OW_SM_WhitePaper.pdf] - - public:weinreich
Social Media is not a Strategy « Connection Agent
Top 10 social media dashboard tools
How not to screw up community management
[http://www.sparkminute.com/2010/11/05/how-not-to-screw-up-community-management/] - - public:weinreich
100 Social Media Tactics for Nonprofits | NetWitsThinkTank.com
[http://www.netwitsthinktank.com/social-media/100-social-media-tactics-for-nonprofits.htm] - - public:weinreich
Community Managment Scenario Map | Flickr - Photo Sharing!
the REAL reason why brands screw up on social media | gapingvoid
The Empowered E-Patient: An Infographic | Living the Path: An Online Community for Health Marketing Communications Pros
Transmedia: 5-Steps to Selecting the Right Platforms « Culture Hacker
[http://workbookproject.com/culturehacker/2010/05/17/transmedia-selecting-the-right-platforms/] - - public:weinreich
The Health Communicator's Social Media Toolkit - CDC (pdf)
[http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf?s_cid=tw_eh_135] - - public:weinreich
Case Study: InvisiblePeople.tv | Geoff Livingston's Blog
The Conversation Prism v. 3.0
15 Innovative Infographics Illustrating Critical Digital Media Data | Living the Path: An Online Community for Health Marketing Communications Pros
[http://community.pathoftheblueeye.com/Data/15-innovative-infographics-illustrating-critical-digital-media-data] - - public:weinreich
Social media Screw Ups - A History
[http://www.slideshare.net/socialmediainfluence/social-media-screw-ups?from=ss_embed] - - public:weinreich
Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop
Social Media: Strategic Shift or Tactical Tool? - Craig Lefebvre
[http://www.slideshare.net/rcraiglefebve/social-media-strategic-shift-or-tactical-tool-5360928?from=share_email] - - public:weinreich
Americans sort into 10 distinct groups of users of information and communication technology. | Pew Internet & American Life Project
[http://www.pewinternet.org/Reports/2007/A-Typology-of-Information-and-Communication-Technology-Users/Summary-of-Findings/2-Americans-sort-into-10-distinct-groups-of-users-of-information-and-communication-technology.aspx] - - public:weinreich
xkcd: Online Communities 2
The New and Improved 2010 Social-Media and Mobile Glossary - Advertising Age - CMO Strategy
The Latest Global Social Media Trends May Surprise You | Forrester Blogs - Social Technographics 2010
[http://blogs.forrester.com/jackie_rousseau_anderson/10-09-28-latest_global_social_media_trends_may_surprise_you] - - public:weinreich
Using social media in qualitative research (pdf)
[http://www.mra-net.org/rq/documents/SocialMediaResearchQualCaseStudySeptember2010.pdf] - - public:weinreich
How Social Media Helped 174 Million People Get the Message About Malaria
Co-Creating Transmedia Communities | PERSONALIZE MEDIA
[http://www.personalizemedia.com/co-creating-transmedia-communities/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PersonalizeMedia+%28PERSONALIZE+MEDIA%29&utm_content=Bloglines] - - public:weinreich