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Survival of the strongest communities.
One of the exciting promises of web3 is the idea of decentralized networks, so that one decision maker can’t necessarily take down a platform used by hundreds or thousands, alone. But how do you build that network? How does that fit with your business model? Your marketing goals? If you’re a creator, why would you spend the time developing a corner of this new internet just for your project’s fanbase? While social media platforms will persist, there’s a layer that has always separated successful, memorable projects from one-hit wonders: fan communities.
Ernesto Izquierdo on Twitter: “Options for community platforms out there“ / Twitter
Understanding the Costs of SBC Social Media Interventions
Marketing Content: A Decision Matrix for Reviews and Approvals Done | Sword and the Script
How To Build An Online Community: The Ultimate List Of Resources (2013) | FeverBee
CREATING AND MANAGING A VIRTUAL COMMUNITY A practical manual from ICRC
Is paid social worth the investment? | LinkedIn
Often, a Facebook page with no Fans can drive greater visibility with $500 of investment than a page can achieve organically with 90 Million+ Fans. This Facebook campaign reaches 1.3 Million people and achieves 42,000 clicks through to a website for $643. Despite the declining ROI of organic content, surprisingly few brands actually promote their social posts regularly. And by ignoring this paid investment they waste time and money creating imagery and copy that will be seen by very few people.
How Much Does Social Media Advertising Cost in 2020? | WebFX
5 editorial calendar templates for high-velocity content production
Nonprofit Editorial Calendars Archives - Kivi's Nonprofit Communications Blog
It's time to re-think your social media policy | Schaefer Marketing Solutions: We Help Businesses {grow}
The Content Strategy of Civil Discourse, Part 5 | Think Company
In part four, we looked at the difference between hierarchical and collaborative conversations. Now we bring it all together and ask, “What can we do?” The answer is, a lot. There are, as it turns out, many solutions to how we can do a better job of talking to each other, and any one of these are approaches you can try in your own lives or organizations.
Fyre Festival to fashion week, how do Instagram influencers make so much money?
An industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers. That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative. Along with pricing structures based on follower counts, CPEs (cost per engagement) have emerged as another way to calculate marketing rates. Engagement is typically defined by interactions with content such as likes, comments, clicks or shares. Engagement rates can be found by adding up all engagements on a post, dividing it by follower counts and multiplying by 100.
10 secrets that will make your life as a Social Media Manager much easier | Blog | Twitter Counter
How To Build An Online Community: The Ultimate List Of Resources (2013) - The Online Community Guide
18-Minute Social Media Plan For Small Businesses - Hootsuite Social Media Management
Your Complete Social Media Disaster Response Guide | Inc.com
How Kraft Uses Content to Drive Broader Marketing Effort | Best Practices - Advertising Age
Kraft now generates the equivalent of 1.1 billion ad impressions a year and a four-times-better return on investment through content-marketing than through even targeted advertising.
Everything You Need for a Winning Crowdfunding Campaign (Infographic) | Entrepreneur.com
What to Learn from the Man Who Managed Reddit's Community of Millions
Video: How Kaiser Permanente writes their own word of mouth stories | WordofMouth.org
How Your Organization’s CEO Can Use Social Media for Thought Leadership | Beth’s Blog
How Much Does Social Media Cost Companies in 2012? | MackCollier.com - Social Media Training and Consulting
Time Management in Social Media - the definitive guide | Social Media Today
10 Things to Remember When Creating a Brand Ambassador Program | MackCollier.com - Social Media Training and Consulting
The Real Cost of Social Media (infographic)
15 Essential Articles for Online Community Managers
The Real Cost of Social Media and Other Myths | Danny Brown
Budgeting for Social Media Success | Community Organizer 2.0
How much does Social Media cost companies in 2011? | MackCollier.com
How to Avoid the Great Social Media Crash of 2011 : MarketingProfs
How not to screw up community management
Community Managment Scenario Map | Flickr - Photo Sharing!
Social media Screw Ups - A History
Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop
The Nonprofit Social Media Decision Guide | Idealware
So how much will a social media strategy cost? | MackCollier.com
Where Does 'Transparency' Fit In The New Social Media Marketing Model?
How To Be A Social Media Advocate In Conservative Corporate Cultures
Presentation by Ike Pigott