Search
Results
Ethnography on the Internet - what´s next? - Antropología 2.0 Blog
CREATING AND MANAGING A VIRTUAL COMMUNITY A practical manual from ICRC
Ten simple rules for getting started on Twitter as a scientist
Is paid social worth the investment? | LinkedIn
Often, a Facebook page with no Fans can drive greater visibility with $500 of investment than a page can achieve organically with 90 Million+ Fans. This Facebook campaign reaches 1.3 Million people and achieves 42,000 clicks through to a website for $643. Despite the declining ROI of organic content, surprisingly few brands actually promote their social posts regularly. And by ignoring this paid investment they waste time and money creating imagery and copy that will be seen by very few people.
Misinformation on the coronavirus might be the most contagious thing about it | Adam Kucharski | Opinion | The Guardian
To fully explain how viral content – and viruses – spread, we need to move away from the idea that outbreaks involve simple clockwork infections, passing along a chain from person to person to person until large numbers have been exposed. During the 2015 outbreak of the Mers coronavirus in South Korea, 82 out of 186 infections came from a single “superspreading event” in a hospital where an infected person was being treated. It’s not yet clear how common such superspreading is in the current outbreak, but we do know that these kinds of events are how information goes viral online; most outbreaks on Twitter are dominated by a handful of individuals or media outlets, which are responsible for a large proportion of transmission. If you heard about snake flu, you might have told a couple of friends; meanwhile, newspaper headlines were telling millions. When tackling disease outbreaks, health agencies often work to identify potential superspreading events, isolating infected individuals to prevent further transmission. However, this isn’t the only way to stop an outbreak. As well as tracking down people who are infectious, it’s possible to target broader social interactions that might amplify transmission. For example, many cities in China have recently closed schools, which can be hotspots for respiratory infections.
25 Things You Should Never Do on Social Media
Evaluating digital health products - GOV.UK
Anu on Twitter: “Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to reach 50% of its total lifetime engagement)
Crowd-diagnosing STDs on Reddit
I’ve been working on a model to help explain the stages of peer health connection and I’d love to get feedback on it.
How Much Does Social Media Advertising Cost in 2020? | WebFX
Public Lands Hate You Instagram account to release blacklist of influencers
Satire in the Digital Age - YouTube
NONPROFITS & SOCIAL MEDIA: A MISSED CONNECTION
5 editorial calendar templates for high-velocity content production
Nonprofit Editorial Calendars Archives - Kivi's Nonprofit Communications Blog
Federal Social Media Accessibility Toolkit Hackpad / Digital.gov
How Hmong Americans turned a conference call line into a radio of their own - The Verge
The power of hashtags in marketing: do they still work?
105 Content Ideas to Add to Your Editorial Calendar
37 Social media ideas for nonprofits (that you probably hadn't thought of)
#QuitLying
good example of an advocacy microsite/social media toolkit
9 Tips for High-Quality Audience Engagement
A Field Guide to “Fake News” and Other Information Disorders
A Field Guide to “Fake News” and Other Information Disorders explores the use of digital methods to study false viral news, political memes, trolling practices and their social life online. It responds to an increasing demand for understanding the interplay between digital platforms, misleading information, propaganda and viral content practices, and their influence on politics and public life in democratic societies.
Brian Solis on Twitter: “How long does your content last in #socialmedia? According to @Value4Brand, resonance + relevance are earned only for minutes, hours, days if you're lucky/good. Twitter=18 mins Facebook=5 hrs Insta=21 hrs LinkedIn=24 hrs Youtube=2
It's time to re-think your social media policy | Schaefer Marketing Solutions: We Help Businesses {grow}
Evaluation of Graphic Messages to Promote Human Papillomavirus Vaccination among Young Adults: A Statewide Cross-Sectional Survey | The Communication Initiative Network
We were the first global humanitarian organisation to partner with TikTok. Here’s what we learned so far. - IFRC
Catalonia has created a new kind of online activism. Everyone should pay attention | WIRED UK
The Great Baby: Inside the bizarre CPSC Twitter campaign
The Content Strategy of Civil Discourse, Part 5 | Think Company
In part four, we looked at the difference between hierarchical and collaborative conversations. Now we bring it all together and ask, “What can we do?” The answer is, a lot. There are, as it turns out, many solutions to how we can do a better job of talking to each other, and any one of these are approaches you can try in your own lives or organizations.
I'm Letting You Off the Hook; You Don't Have to Blog As Much Anymore | MackCollier.com
Conversation Prism 5.0
Twitter Agency Playbook 2019 - @Twitter
5 Ways to Measure Your Instagram Marketing Results : Social Media Examiner
Social Platforms Cheat Sheet: A Look at Key Differences
How to Use TikTok: Tips for New Users | WIRED
Facebook Groups for Nonprofits: Everything You Need to Know
How to Create Sustainable Behaviour Change Through Social Media Marketing
National Archives | Social Media Strategy FY17-20
Modern Day Storytelling - 1832communications.com
It was a fun presentation mixing the good and the bad. A chance to groan, cringe, shake one’s head in disapproval but also to smile and laugh. The goal was to learn from the mistakes and successes of others. Below is a brief roundup of the presentation, with some of the components of modern day storytelling. At the end of this post you’ll find a “cheat sheet” of do’s and dont’s when posting publicly which you can download, print and keep handy.
How to Create an Instagram Content Plan for Your Business : Social Media Examiner
Knowledge Bridge | WhatsApp for Radio Toolkit
105 Ideas to Add to Your Editorial Calendar
How nonprofits can make the best use of YouTube - Socialbrite
Social media analytics: A practical guidebook for journalists and other media professionals | Publications | DW Akademie | DW | 17.07.2019
This guidebook helps media professionals of small media houses develop a better understanding of how to use data for improving their social media performance. Also includes worksheets and templates.
Journalism In The Age of Populism and Polarisation: Insights from the Migration Debate in Italy
In 2018, LSE Arena, Ca’ Foscari University of Venice and the Italian newspaper Corriere della Sera analysed the engagement of Corriere readers with content touching on the controversial and polarising topic of migration in Italy. The purpose was to address one of the most difficult problems in journalism today, which can be summed up in four related questions: • Which types of journalism intensify polarisation, and which reduce it? • How can one best communicate facts? • How can we foster constructive engagement? • Are there ways to avoid playing into the media strategies of “anti-establishment” politicians who make purposefully controversial statements in order to dominate the national debate, and then attack media who criticise them as “enemies of the people” or purveyors of “fake news”?
We’re told that too much screen time hurts our kids. Where’s the evidence? | Andrew Przybylski and Amy Orben | Opinion | The Guardian
Our results indicated that 99.6% of the variability in adolescent girls’ satisfaction with life had nothing to do with how much they used social media.