According to Social Media Perth, the acronym stands for “get ready with me,“ which is a common form of video content found on platforms like YouTube and increasingly on TikTok as well. These videos are typically created by people in the beauty and fashion spaces, and they involve a thorough documentation of everything an influencer does during their morning or evening routines.

Accessibility on Social Media So you want to be more inclusive online? Excellent! Whether you're looking to improve your personal social media or accounts that you manage professionally, there are a lot of basic best practices you can implement to make your online presence more accessible. Ultimately, this makes a big impact on the experience that users with vision and/or hearing disabilities have on social media. Below you will find tips, tricks, and information on digital accessibility. These resources are by no means exhaustive, but are a good starting place for creating accessible and more inclusive social media content. I've also put together a quick and handy checklist to help you double-check the content you create for common accessibility pitfalls.

Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.

"It's taken us 15 years, but we've finally figured out how the teenagers of the 90s think, act and consume media."