Best of Intentions Using Behavioral Design to Unlock Charitable Giving - Ideas42
Your Complete Guide to Google for Nonprofits
Why Your Nonprofit Needs to Create a Brand Book | Classy
Learn how a brand book helps your nonprofit promote a positive brand identity and maintain consistency across marketing channels and platforms.
VR marketing: Is it a fad or is it the real thing? - Video Marketing for Nonprofits - Serio Films
good pros and cons
Increase Fundraising Results by Making Your Donor Feel Like a Hero
When you tell donors they can “feed hungry children”, “stop human trafficking” or “give twice the hope”, you make them the hero. This engages a “storytelling switch” that triggers a rush of cortisol and oxytocin throughout their body: Cortisol focuses your attention on a problem that needs solving (feeding hungry children). Oxytocin magnifies your feelings of empathy, caring, and love. Can brain chemistry really increase fundraising results? Short answer: Yes. Every. Single. Time. Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry. – Paul Zak In fact, the release of these two chemicals are actually predictors of giving behavior. Stories increase fundraising results! Researchers in one study concluded is that story structure (hook, problem, payoff) kicks off the chemistry associated with giving.
Which Story to Share? (G.R.E.A.T. Stories) | Nonprofit Marketing | Getting Attention
7 Steps to Ethical Storytelling (G.R.E.A.T. Stories) | Nonprofit Marketing | Getting Attention
The Viral Video Toolkit for Nonprofits | Eepybird Studios
The Viral Video Toolkit for Nonprofits A Step-by-Step Guide to Creating Contagious Content for Social Good
South Park - Whole Foods Charity Shaming - YouTube
South Park - Feed Hungry Children - YouTube
How to Use Communications to Drive Social Change | Speaking of Change
6 case studies from Packard Foundations grantees