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Not-for-Profits Accountants CPA Hartford | Nonprofit Accountants Hartford
Connecticut Nonprofit Attorney // StangerLaw LLC
200+ Amazing Fundraising Ideas Any Organization Can Try Today
Why Asset-Framing is Better Storytelling
In stories told with deficit framing, the people we meet are already in a distressed or perilous state. They are starving, homeless, addicted to drugs, or a victim of abuse. Stories told this way may evoke emotion, but that tends to be pity instead of empathy. The people who are experiencing hardship appear as objects at the mercy of events and without agency to change things. This also strengthens a savior-style narrative that positions the organization as the only thing (along with your dollars, of course) that can fix these broken people. Fortunately, this ethical trap in storytelling can be avoided through a practice called “asset-framing.” Trabian Shorters, a leading expert and advocate for asset-framing, calls it “a narrative model that defines people by their assets and aspirations before noting the challenges and deficits.” This means your story introduces the protagonist (i.e. who the story is about) as a person with accomplishments, hopes and values before we get to the challenges that ultimately led them to your organization.
49 Online Fundraising Ideas to Help You Raise More - Qgiv Blog
4 Tips For Telling Nonprofit Stories About Difficult Subjects - Bloomerang
How Nonprofits Practice Continuous Improvement | Beth Kanter
The 15 Best Nonprofit Videos to Help You Connect With Supporters - Qgiv Blog
Does Budget Matter for Great Nonprofit Videos? | Classy
7 ways to tell stories ethically: the journey from exploited program participant to empowered storyteller - CCF
Crisis Communication Resource Guide: Coronavirus Disease 2019 (COVID-19)
Built by and for foundations & nonprofit organizations supporting communities at local, regional, national and global scale.
3 Infographic Tips for Nonprofits – Nonprofit Tech for Good
Campaigning on Twitter: The Handbook for NGOs, Politics & Public Service
Revised URL: https://about.twitter.com/content/dam/about-twitter/company/twitter-for-good/en/ngo-handbook-digital.pdf
Wikimedia Fundraising/2018-19 Report - Meta
Addressing the Social Proof Question The online fundraising team often receives questions and comments about the use of negative social proof in our fundraising messages. Social proof is the phenomenon that people are prone to copy the actions of others; for example, if an individual is exposed to a group of people doing or buying something, they are more likely to do so themselves. One of the most recognizable phrases in our fundraising banners takes the opposite approach, stating: “... fewer than 1% of readers give.” and/or “... 99% of readers don’t give.” The online fundraising team has tested, dozens of times, removing this fact from our materials. Our donation rate drops when we try. This past year we engaged with some experts in the field and asked them to explore further why we consistently see this finding. Is there something about a non-profit or a donation context that alters the rules of social proof? We plan on continuing to conduct tests this coming year in hopes of finding conclusions around the fundraising and non-profit context of social proof.
Crafting Headlines for Change: The Art and Science of Petition Titles · Change.org
NONPROFITS & SOCIAL MEDIA: A MISSED CONNECTION
37 Social media ideas for nonprofits (that you probably hadn't thought of)
How to Get More People to Open Your Nonprofit Email - Bloomerang
A Cheat Sheet for Nonprofit Storytelling - Maria Bryan Creative
Best of Intentions Using Behavioral Design to Unlock Charitable Giving - Ideas42
Your Complete Guide to Google for Nonprofits
Why Your Nonprofit Needs to Create a Brand Book | Classy
Learn how a brand book helps your nonprofit promote a positive brand identity and maintain consistency across marketing channels and platforms.
VR marketing: Is it a fad or is it the real thing? - Video Marketing for Nonprofits - Serio Films
Increase Fundraising Results by Making Your Donor Feel Like a Hero
When you tell donors they can “feed hungry children”, “stop human trafficking” or “give twice the hope”, you make them the hero. This engages a “storytelling switch” that triggers a rush of cortisol and oxytocin throughout their body: Cortisol focuses your attention on a problem that needs solving (feeding hungry children). Oxytocin magnifies your feelings of empathy, caring, and love. Can brain chemistry really increase fundraising results? Short answer: Yes. Every. Single. Time. Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry. – Paul Zak In fact, the release of these two chemicals are actually predictors of giving behavior. Stories increase fundraising results! Researchers in one study concluded is that story structure (hook, problem, payoff) kicks off the chemistry associated with giving.
Which Story to Share? (G.R.E.A.T. Stories) | Nonprofit Marketing | Getting Attention
7 Steps to Ethical Storytelling (G.R.E.A.T. Stories) | Nonprofit Marketing | Getting Attention
The Viral Video Toolkit for Nonprofits | Eepybird Studios
The Viral Video Toolkit for Nonprofits A Step-by-Step Guide to Creating Contagious Content for Social Good
South Park - Whole Foods Charity Shaming - YouTube
South Park - Feed Hungry Children - YouTube
How to Use Communications to Drive Social Change | Speaking of Change
6 case studies from Packard Foundations grantees