e-fluentials - How to Use Mobile Technology in Marketing
Useful tips on using SMS in a campaign
Useful tips on using SMS in a campaign
A guide for nonprofits from the W.K. Kellogg Foundation
CDCynergy is a multimedia CD-ROM tutorial and planning guide for applying social marketing systematically to public health programs developed by the Turning Point Social Marketing National Excellence Collaborative
From the Health Communication Unit, University of Toronto
Supplement to Issue on Risk Communication from University of Toronto
from the Health Communication Unit at University of Toronto
Great publications, resources, trainings
UCLA Health and Media Research Group
A Formative Research Handbook for California HIV Prevention Programs
Tools of Change
from Young Entrepreneurs at Haas (YEAH)
how to create a social norms campaign from State University of New York at New Paltz
campaign to promote physical activity
social marketing tips and articles from Benton Foundation
tutorial on copywriting for the web
* How To Select and Work with an Advertising Agency [1996]— ( PDF ) * How To Design and Produce a Radio Serial Drama for Social Development: A Program Manager’s Guide [1998]— ( PDF ) * Designing a Health Communication Strategy [2
from Johns Hopkins University Center for Communication Programs
from Health Communication Partnership
Compilation of Bill Smith of AED's writing on social marketing