Search
Results
Stop wasting money on motivating your customers
[http://www.smartcompany.com.au/growth/43604-stop-wasting-money-on-motivating-your-customers.html#] - - public:weinreich
A qualitative analysis of ‘informed choice’ among young adult smokers -- Grey et al. -- Tobacco Control
[http://tobaccocontrol.bmj.com/content/early/2014/09/05/tobaccocontrol-2014-051793.abstract] - - public:weinreich
MotivationWave-BJFogg-2012.mp4 - YouTube
Market New Product Launches by Evoking Emotion: How Shame Sells
[http://www.sentientdecisionscience.com/shame-sells-how-to-market-new-product-launches-evoking-emotion/] - - public:weinreich
What is the Effect of Mass Media on Suicidal Behavior? - YouTube
[https://www.youtube.com/watch?v=LIly0talFzw&list=TLoWMTUN47NSeOkflYeQ4V1is12pFpwYVC] - - public:weinreich
Reverse Psychology Ads Save Library By Proposing Book Burning Party
Habit Design - BJ Fogg // Startup Elements - YouTube
Proving the impact of media on behaviour change | Health Communication
[http://www.comminit.com/health/content/proving-impact-media-behaviour-change-0] - - public:weinreich
Transmedia Storytelling for Social Impact
[http://www.slideshare.net/pamelarutledge/transmedia-storytelling-for-social-impact?ref=http%3A%2F%2Fwww.scoop.it%2Ft%2Ftransmedia-storytelling-for-the-digital-age%2Fp%2F4026262117%2F2014%2F08%2F14%2Ftransmedia-storytelling-for-social-impact%3F_tmc%3D0twE3] - - public:weinreich
If Salt-N-Pepa Told You To Brush Your Teeth, You'd Surely Listen : Goats and Soda : NPR
[http://www.npr.org/blogs/goatsandsoda/2014/08/20/341869218/if-salt-n-pepa-told-you-to-brush-your-teeth-youd-surely-listen?utm_campaign=storyshare&utm_source=facebook.com&utm_medium=social] - - public:weinreich
Grocers Introduce Kid-Friendly Snack Section In The Produce Aisle : The Salt : NPR
[http://www.npr.org/blogs/thesalt/2014/08/25/341963166/grocers-lead-kids-to-produce-aisle-with-junk-food-style-marketing?utm_source=facebook.com&utm_medium=social&utm_campaign=npr&utm_term=nprnews&utm_content=20140825] - - public:weinreich
Ice Bucket Challenge: Can Other Nonprofits Reproduce It? | Beth’s Blog
Viewer Beware: Watching Reality TV Can Impact Real-Life Behavior : NPR
[http://www.npr.org/2014/08/24/342429563/viewer-beware-watching-reality-tv-can-impact-real-life-behavior] - - public:weinreich
Up-stream, Mid-stream and Down-Stream Social Marketing. Defining the term | Professor Jeff French | LinkedIn
[https://www.linkedin.com/today/post/article/20140819142011-50216498-up-stream-mid-stream-and-down-stream-social-marketing-defining-the-term?trk=object-title] - - public:weinreich
How Ada, Okla., Warmed to Its Cold, Silent New Cop - WSJ
[http://online.wsj.com/articles/how-ada-okla-warmed-to-its-cold-silent-new-cop-1408933804] - - public:weinreich
Can Technology Really Change Your Habits? | Fast Company | Business Innovation
[http://www.fastcompany.com/3033986/the-future-of-work/can-technology-really-change-your-habits] - - public:weinreich
Videos - Behavioural Exchange - International Behavioural Insights Conference 2014
Films Are Films: Measuring the Social Impact of Documentary Films | Aggregate
[http://www.whatisaggregate.com/films-are-films-measuring-the-social-impact-of-documentary-films-2/] - - public:weinreich
In Tests, Scientists Try to Change Behaviors - WSJ
[http://online.wsj.com/articles/in-tests-scientists-try-to-change-behaviors-1406588998] - - public:weinreich
Hack your world - public health style - Cheezburger
Health Behavior Change Models for HIV Prevention and AIDS Ca... : JAIDS Journal of Acquired Immune Deficiency Syndromes
[http://journals.lww.com/jaids/Fulltext/2014/08151/Health_Behavior_Change_Models_for_HIV_Prevention.3.aspx] - - public:weinreich
Seven Tips for Changing Behaviour – A Manifesto | Rich Media
[http://richchat.wordpress.com/2014/06/24/seven-tips-for-changing-behaviour-a-manifesto/] - - public:weinreich
Participant Index Seeks to Determine Why One Film Spurs Activism, While Others Falter - NYTimes.com
[http://www.nytimes.com/2014/07/07/business/media/participant-index-seeks-to-determine-why-one-film-spurs-activism-while-others-falter.html?_r=1] - - public:weinreich
How small copy changes can make a big (revenue) difference — Irrational Labs
[http://irrationallabs.org/2014/06/how-small-copy-changes-can-make-a-big-revenue-difference/] - - public:weinreich
EAST: Four Simple Ways to Apply Behavioural Insights
[http://www.behaviouralinsights.co.uk/sites/default/files/BIT%20Publication%20EAST_FA_WEB.pdf] - - public:weinreich
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
EAST: A Method for Applying Insights in Social Marketing Programs - On Social Marketing and Social Change
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2014/05/east-a-method-for-applying-insights-in-social-marketing-programs.html?utm_content=buffereda41&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - - public:weinreich
Behavioural tracking and neuroscience are tools for sustainable innovation | Guardian Sustainable Business | theguardian.com
[http://www.theguardian.com/sustainable-business/behavioural-insights/behavioural-tracking-neuroscience-tools-sustainable-innovation-advertising-marketing-consumers] - - public:weinreich
As David Ogilvy, the marketer, once said, "The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say."
Comment: Scientists have discovered how to make people care about climate change | SBS News
[http://www.sbs.com.au/news/article/2014/07/24/comment-scientists-have-discovered-how-make-people-care-about-climate-change?utm_content=buffer695e6&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - - public:weinreich
Should We Rate Activist Documentaries by Whether They Inspire People to Act?|Criticwire
[http://blogs.indiewire.com/criticwire/should-we-rate-activist-documentaries-by-whether-they-inspire-people-to-act-20140708] - - public:weinreich
The rise of 'sadvertising': Why social good marketing works | Guardian Sustainable Business | Guardian Professional
[http://www.theguardian.com/sustainable-business/sadvertising-social-good-marketing-business-brands] - - public:weinreich
The influence of social networking sites on health behavior change: a systematic review and meta-analysis -- Laranjo et al. -- Journal of the American Medical Informatics Association
[http://jamia.bmj.com/content/early/2014/07/08/amiajnl-2014-002841.short?rss=1] - - public:weinreich
Behaviour Change from a Persuasive Technology Perspective - YouTube
[https://www.youtube.com/watch?v=8OT3PJ9IfQ4&index=3&list=PL_Xr-8MVvJrlFbnARu6XF5v8lyZzvmYZy] - - public:weinreich
Other presentations in series - BC from Psych Perspective, BC from Health Equity/Disparities Perspective
Webcast: The Business of Behavior Change - Steven Wendel
TheoryPicker
Seven Common Misunderstandings About Social Marketing and Behavioural Economics
[http://behaviourworkshops.blogspot.co.uk/2014/02/seven-common-misunderstandings-about.html] - - public:weinreich
'Emma Approved' Turns Its Plot Into A Real-Life Charity Drive
[http://www.tubefilter.com/2014/06/16/emma-approved-charity-drive-pemberley-digital/] - - public:weinreich
Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours - Online
[http://www.slideshare.net/dings/persuasive-web-design-how-to-separate-users-from-their-bad-behaviours?fb_action_ids=10152070642912274&fb_action_types=slideshare%3Afavorite] - - public:weinreich
The century of the self part 1(4).mp4 on Vimeo
How to Use Behavioral Triggers to Spur Social Media Actions | Social Media Examiner
12 Hidden Tricks Advertisers Use to Sell You Stuff | Design | WIRED
[http://www.wired.com/2014/06/5-hidden-visual-tricks-advertisers-use-to-sell-you/] - - public:weinreich
Nudge economics: has push come to shove for a fashionable theory? | Science | The Observer
[http://www.theguardian.com/science/2014/jun/01/nudge-economics-freakonomics-daniel-kahneman-debunked] - - public:weinreich
Report: Majority Of Americans Just Gotta, You Know, Get Motivated And Do It | The Onion - America's Finest News Source
[http://www.theonion.com/articles/report-majority-of-americans-just-gotta-you-know-g,19852/] - - public:weinreich
The futility of out-educating fat | I Will Teach You To Be Rich
[http://www.iwillteachyoutoberich.com/blog/fat-obesity-education-psychology/?inf_contact_key=741480c1f769111340115ac2c5087bd0d6dac705c54986cac2bcd684d3259b61] - - public:weinreich
Why Do People Persist in Believing Things That Just Aren't True? : The New Yorker
[http://www.newyorker.com/online/blogs/mariakonnikova/2014/05/why-do-people-persist-in-believing-things-that-just-arent-true.html] - - public:weinreich
Hooked Workshop - Designing Habit-Forming Products
Peer Pressure Can Be a Lifesaver - NYTimes.com
[http://opinionator.blogs.nytimes.com/2014/05/14/peer-pressure-can-be-a-lifesaver/?smid=tw-share&smv2] - - public:weinreich
Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer | Adweek
[http://www.adweek.com/adfreak/sunscreen-brand-trains-tattoo-artists-look-signs-skin-cancer-157639?utm_content=buffer43db4&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer] - - public:weinreich
Irrational Labs - Hacking Human Nature for Good - a practical guide to changing human behavior
[http://irrationallabs.org/the-workbooks/] - - public:weinreich
Dan Ariely et al on behavioral economics - set of workbooks/videos
Engage the Battlefield of Ideas for Social Good
[http://www.culture2inc.com/2014/04/22/engage-battlefield-of-ideas-for-social-good/?fb_action_ids=10152310341770743&fb_action_types=og.likes] - - public:weinreich