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Web 2.0 in Nonprofits
A wiki on Web 2.0 best practices for nonprofits created by Michelle Martin from the Bamboo Project Blog
MySpace and Nonprofits: A couple of articles on how-to
A nice summary from Beth Kanter
Using Social Media to Sway Voters and Prevent Genocide
Two nonprofit case studies from Getting Attention
Carnival of Nonprofit Consultants - Social Networking edition
hosted at Getting Attention
Resources for New Media and Social Media PR
Social media press release templates and more.
Social Media: Blogs, COGs, Wikis and Social Marketing (pdf)
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
Beth Kanter's Guide to Web 2.0
A "Cliff's Notes" introduction to things like blogging, RSS, tagging, podcasts, wikis and more.
Big Media Just Wants to Relate
Advertising on social networking sites - from BusinessWeek
Zaadz: Connect. Grow. Inspire. Empower.
Social networking to connect people who want to change the world
SMS for change
How text messaging is being used for activism in India
YOUNIVERSAL BRANDING | Branding in virtual worlds, metaverses, and online communities
Make the Connection Bracelet Kit
It's participatory, viral and cause marketing all rolled up into one.
Social Networking for Nonprofits | NetSquared
How nonprofits are using MySpace
The MySpace Generation
Business Week article about social networking sites
Word of Mouth Basic Training -- Word of Mouth Marketing Association
presentations from the WOMMA Basic Training conference
The Power of Social Networks (and Blogs) to Stimulate Social Change
Cymfony's Marketing Insight
The Art of Evangelism
Principles of product evangelism from Guy Kawasaki that apply just as well to social marketing products
SocialMarketer.org
an online network for social marketers