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On Availability Cascades - Marc Andreessen Substack
[https://pmarca.substack.com/p/availability-cascades-run-the-world] - - public:weinreich
“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.
Video: How Kaiser Permanente writes their own word of mouth stories | WordofMouth.org
[http://wordofmouth.org/blog/video-how-kaiser-permanente-writes-their-own-word-of-mouth-stories?mc_cid=419a6622a6&mc_eid=fc3310c47b] - - public:weinreich
Memejacking: The Complete Guide to Creating Memes for Marketing
[http://blog.hubspot.com/blog/tabid/6307/bid/33363/Memejacking-The-Complete-Guide-to-Creating-Memes-for-Marketing.aspx] - - public:weinreich
Eight Steps to Building a Fan Base
[http://yetanotherstrugglingwriter.blogspot.com/2010/04/eight-steps-to-building-fan-base.html] - - public:weinreich
The State of Online Word of Mouth Marketing [STATS]
The WOMMA Guide to Disclosure in Social Media Marketing
Movement Building Links and Resources - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
[http://beth.typepad.com/beths_blog/2009/08/guest-post-movement-building-resources-compiled-by-frank-barry.html] - - public:weinreich
What Rockstars Can Teach You About Kicking Ass With Social Media
[http://mackcollier.com/what-rockstars-can-teach-you-about-kicking-ass-with-social-media/] - - public:weinreich