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Why public health campaigns about opioid misuse work – or don’t
In one of my studies I showed that first-person internally focused narratives – that is, stories with a character in first person revealing their feelings, thoughts and motivations – heightened perceived dangers of prescription opioids, aroused anticipated guilt and promoted negative attitudes toward prescription opioids among the audience.
Candy, cash, gifts: How rewards help recovery from addiction | AP News
To Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist
Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.
Tested | YGetIt?
Tested is an award-winning comic book that features diverse characters affected by a broad range of health conditions and related social issues. With a touch of heart and humor, 'Tested' depicts a diverse cast of characters affected by stigma, HIV, STIs, substance use, LGBTQ+ issues, and much more.
Changing the language of how we measure and report smoking status: Implications for reducing stigma, restoring dignity, and improving the precision of scientific communication | Nicotine & Tobacco Research | Oxford Academic
Accurate classification of smoking status has long been regarded as an essential prerequisite for advancing tobacco-related epidemiologic, treatment, and policy research. However, the descriptors we commonly use to classify people who smoke may inadvertently perpetuate harmful, stigmatizing beliefs and negative stereotypes. In recognizing the power of words to either perpetuate or reduce stigma, Dr. Nora Volkow—Director of the National Institute on Drug Abuse—recently highlighted the role of stigma in addiction,1 and the movement encouraging the use of person-first language and eliminating the use of slang and idioms when describing addiction and the people whom it affects.2,3 In this commentary, we make an appeal for researchers and clinicians to use personfirst language (e.g., “people who smoke”) rather than commonly used labels (e.g., “smokers”) in written (e.g., in scholarly reports) and verbal communication (e.g., clinical case presentations ) to promote greater respect and convey dignity for people who smoke. We assert that the use of precise and bias-free language to describe people who smoke has the potential to reduce smoking-related stigma and may enhance the precision of scientific communication.
Changing the Narrative
Changing The Narrative is a network of reporters, researchers, academics, and advocates concerned about the way media represents drug use and addiction. Our mission is to help journalists and opinion leaders provide accurate, humane, and scientifically-grounded information in this contested terrain. We offer expert sources —including people with lived experience of the issues — and up-to-date, fact-checked, and evidence-based information on news and controversies.
After Uber arrives, heavy drinking increases - Daily chart
Ride-hailing apps have allowed more binging—and increased demand for bartenders
Ontario Government Warns Pot Smokers That 'Barely High Is Still Too High to Drive' | LBBOnline
Earning Prizes for Fighting an Addiction - The New York Times
David Oliver wins gift cards for staying away from drugs. At St. Paul’s Hospital in Vancouver, British Columbia — which treats more overdoses than any other hospital in Canada — a program rewards users of cocaine and other stimulants with prizes when they don’t use. It’s a new approach to help substance abusers, and it’s also being tried in Veterans Affairs hospitals across the United States.
Effects of the National Youth Anti-Drug Media Campaign on Youths
Through June 2004, the campaign is unlikely to have had favorable effects on youths and may have had delayed unfavorable effects.
Support increases when opioid 'safe consumption sites' called 'overdose prevention sites' | EurekAlert! Science News
How the CDC built its opioid awareness campaign - Think with Google
52 weeks, 52 faces: Obituaries narrate lives lost to the opioid epidemic
‘Don’t Say Drug Habit,’ New Government Guidelines Suggest
Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success | Adweek
Alcohol - using behavioural insights to change behaviour - collective voice
A key finding of this study was that the young women used a series of visual cues to self-identify if they had drunk too much. “You start losing, like, your eyesight and stuff. Stuff goes blurry.” ICE has designed a series of behavioural nudges (e.g. blurred images in toilet mirrors) that will be employed in situ at pubs and clubs to use young women’s unconscious thoughts and nudge them to self-identify that they may be approaching their limit, thus enabling them to apply drink protective behavioural strategies more proactively.
Should Some Californians Lose Their 'License to Drink'? | RAND
Redefining the problem can help to redefine the solution.
Adolescent drinking, social identity, and parenting for safety: Perspectives from Australian adolescents and parents
For Uber Drivers Following the Alcohol Pays
Australia's 'Stoner Sloth' Anti-Marijuana Campaign Is an Instant and Classic Fail | Adweek
What were they smoking? The five worst anti-drug campaigns of all time
In Shock Move, Israel's Anti-Drug Authority to Be Dissolved Israel News Haaretz
Will Pregnancy Tests In Alaska Bars Dissuade Moms-To-Be From Drinking? : NPR
Say Yeah, Nah | Alcohol
DrinkWise Australia
Booze News: Do Holiday 'Drink Responsibly' Campaigns Work?
The alcohol industry doesn’t want you to drink responsibly - Salon.com
If anti-drug PSAs don’t actually work, why are governments so high on them? - The Globe and Mail
Is the D.A.R.E. Program Good for America's Kids (K-12)?
Study: TV and movie characters are smoking less but still drinking heavily
Underage Drinking Prevention Campaign - Talk. They Hear You.
The Science Of PSAs: Do Anti-Drug Ads Keep Kids Off Drugs? | Popular Science
NIDA for Teens: Choose Your Path
National Anti-Drug Campaign Found Ineffective - in Infectious Disease, Public Health from MedPage Today
Cool Marketing Thoughts » Anti Drug Campaign
another approach to anti-drug messaging
RADD - Recording Artists Against Drunk Driving
the entertainment industry's voice for road safety
SOCIAL MARKETING HANDBOOK (pdf)
how to create a social norms campaign from State University of New York at New Paltz
Mindfull of Media: Taking It In, Sorting It Out, Giving It Back
media literacy training for youth from CSAP
Media Relations
Applying Health Communications and Social Marketing to Alcohol, Tobacco, and Other Drug Problem Prevention
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs
Demographic Market Research/Social Marketing in Prevention (pdf)
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.