15andfalling [http://15andfalling.ca/] - 2011-02-08 16:38:43 - public:weinreich social_norms, tobacco, youth - 3 | id:78489 -
Building the case for working with cultural values « The Campaign Company’s Blog [http://thecampaigncompany.wordpress.com/2010/11/08/building-the-case-for-working-with-cultural-values/] - 2010-11-08 17:15:44 - public:weinreich social_norms, strategy, target_audience - 3 | id:78646 -
The Secret to Turning Consumers Green It isn't financial incentives. It isn't more information. It's guilt. [http://online.wsj.com/article/SB10001424052748704575304575296243891721972.html] - 2010-10-18 19:33:46 - public:weinreich behavior_change, environment, social_norms - 3 | id:78675 -
Antitexting campaign is getting the star treatment - The Boston Globe [http://www.boston.com/news/local/massachusetts/articles/2010/08/27/antitexting_campaign_is_getting_the_star_treatment/] - 2010-09-08 02:00:48 - public:weinreich entertainment_education, sample_campaigns, social_norms, youth - 4 | id:78779 -
Americans have an unrealistic perception of their health and are particularly unaware of their weight problems [http://healthcarecoststoday.blogspot.com/2009/09/americans-have-unrealistic-perception.html] - 2009-09-08 17:16:32 - public:weinreich obesity, social_norms - 2 | id:79103 -
How Social Pressure Can Drive Eco-Consciousness — Plenty Magazine [http://www.plentymag.com/features/2008/11/peer_pressure.php] - 2008-11-18 06:06:53 - public:weinreich behavior_change, environment, social_norms, theory - 4 | id:79234 -
Social marketing: How do you sell respect to roadhogs? [http://www.ethicalcorp.com/content.asp?ContentID=6185] - 2008-11-11 20:05:20 - public:weinreich sample_campaigns, social_norms - 2 | id:79238 -
social proof - How to Change the World Using Social Media | Copyblogger [http://www.copyblogger.com/social-media-change/] - 2008-11-11 06:28:21 - public:weinreich behavior_change, social_norms, theory - 3 | id:79239 -
Shaping Pro-Environment Behaviors [http://www.psychologymatters.org/environment.html] - 2006-07-09 07:12:01 - public:weinreich environment, social_norms, strategy - 3 | id:79470 - Slight changes in the way you word a message can make a big difference in its effectiveness
SOCIAL MARKETING HANDBOOK (pdf) [http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - 2006-01-25 05:20:46 - public:weinreich filetype:pdf, how_to, media:document, social_norms, strategy, substance_abuse - 6 | id:79564 - how to create a social norms campaign from State University of New York at New Paltz
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems [http://www.edc.org/hec/pubs/soc-marketing-strat.html] - 2006-01-23 07:51:17 - public:weinreich academia, behavior_change, campaign_effects, research, sample_campaigns, social_norms, strategy, substance_abuse - 8 | id:79587 - Higher Education Center for Prevention of Alcohol and Other Drugs
Montana Summer Institute For Social Norms Practitioners [http://institute.mostofus.org/] - 2006-01-19 08:28:01 - public:weinreich conference, social_norms - 2 | id:79597 - run by MOST of Us
