weinreich bookmarks: social_norms - page: 1urn:uuid:{FC60E1B8-8DD5-1962-C7FB-B1F1D8A93F31}2024-03-29T04:45:50ZInfluencing the influencers_ A field experimental approach to promoting effective mental health communication on TikTok.docx.pdf - Google Drive14893102024-01-17T20:44:59ZZ167weinreichWhy Facts Don’t Change Our Minds | The New Yorker14844372023-09-10T17:43:12ZZMercier and Sperber prefer the term “myside bias.” Humans, they point out, aren’t randomly credulous. Presented with someone else’s argument, we’re quite adept at spotting the weaknesses. Almost invariably, the positions we’re blind about are our own.167weinreichFinding the Hidden KOLs, Part One: Geography | HealthQuant Pharmaceutical14843762023-09-07T22:07:54ZZKey opinion leaders - focused on medical167weinreichParticipatory Research Toolkit for Social Norms Measurement (pdf)14843612023-09-07T11:04:47ZZ167weinreichSocial Influence Scale for Technology Design and Transformation14614122023-06-14T09:36:15ZZthis study presents a measurement instrument for evaluating susceptibility to seven social influence principles, namely social learning, social comparison, social norms, social facilitation, social cooperation, social competition, and social recognition. Each principle is represented by a construct containing six theory-driven items, both positively and negatively framed. Further, the study introduces a social influence research model that describes how the seven social influence constructs are correlated and impact each other.167weinreichIdentifying Opinion Leaders to Promote Behavior Change - Thomas W. Valente, Patchareeya Pumpuang, 200714614102023-06-14T08:56:25ZZThis article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.167weinreichNorm-Nudging: Harnessing Social Expectations for Behavior Change by Cristina Bicchieri, Eugen Dimant :: SSRN14141752023-04-16T12:49:04ZZ167weinreichRyan Reynolds gets a colonoscopy on camera to raise awareness of new guidelines - CNN12765932022-09-15T14:45:50ZZ167weinreichTo Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist12765902022-09-15T09:20:47ZZIceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.167weinreichSocial Media Strategy: How to Use Social Proof in Marketing : Social Media Examiner12579502022-08-15T11:39:37ZZ167weinreichBurger King Austria Staff now ask 'Regular or With Meat?'12218272022-07-21T19:48:39ZZ167weinreichTips for talking to a vaccine-hesitant parent : NPR10219032022-02-08T11:42:08ZZSo Limaye and Johns Hopkins have created a free two-hour course on the online platform Coursera that's open to anyone. It's called COVID Vaccine Ambassador Training: How to Talk to Parents.
Their goal is to prepare everyone, from principals to PTA presidents, to counter misinformation with empathy and, ultimately, to move more people to seek out the lifesaving vaccine.167weinreichThe Biological Mechanism of Pro-Social Behavior7976412021-10-05T09:23:28ZZ“This research shows that the reward system has an important function in helping behavior and if we want to increase the likelihood of pro-social behavior, we must reinforce a sense of belonging more than a sense of empathy.167weinreichPOV GP Seminar-Using Social Media to Change Norms and Behaviors at Scale - Nov 12, 2020 PART 17883612021-09-14T19:44:26ZZ167weinreichTo Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’ - The New York Times7446392021-08-02T19:17:03ZZ167weinreichGetting Practical: Integrating Social Norms into SBC | Breakthrough ACTION and RESEARCH7420492021-07-20T14:33:50ZZ167weinreich3 Reasons Why You Should Be Using Influencers to Change Behavior4885632021-01-28T10:58:40ZZ167weinreichDo Disasters Affect Adherence to Social Norms? | Max Winkler4383882020-11-30T15:59:15ZZ167weinreichNeurodiverse TV - Wunderman Thompson Intelligence3759862020-09-09T13:56:42ZZ167weinreichThe St-Louis du Parc Heart Health Project: a critical analysis of the reverse effects on smoking3631182020-08-03T17:36:32ZZcase study of anti-smoking program for kids that backfired167weinreichShould We Use Entertainment Media to Shape Norms and Behaviors at Scale? | The Entertainment-Education Network3502562020-06-14T13:40:28ZZ167weinreichTipping Point Social Norms Innovations Series | Health Social Change and Behaviour Change Network3502552020-06-14T13:39:45ZZ167weinreichCompare countries - Hofstede Insights3097662020-04-27T21:13:11ZZ167weinreichCoronavirus Rituals - Explaining the Emergence of Coronavirus Rituals2928922020-04-11T20:34:53ZZ167weinreichMapping the Social-Norms Literature: An Overview of Reviews | Health Social and Behaviour Change Network2831982020-02-23T11:32:10ZZ167weinreichDiagnosing Norms - Cristina Bicchieri2831962020-02-23T10:42:54ZZBook Chapter from “Norms in the Wild“167weinreichPenn Social Norms Group Research and Resources | Philosophy, Politics and Economics | University of Pennsylvania2831952020-02-23T10:40:08ZZ167weinreichWe can harness peer pressure to uphold social values | Open Future | The Economist2831332020-02-18T11:37:08ZZbehavioral contagion167weinreichTHE BEHAVIOURAL DRIVERS MODEL.pdf2831312020-02-18T10:27:29Z2020-02-23T02:41:16ZA CONCEPTUAL FRAMEWORK FOR SOCIAL AND BEHAVIOUR CHANGE PROGRAMMING
Corrected URL: https://www.unicef.org/mena/reports/behavioural-drivers-model167weinreichSocial Influence Scale for Technology Design and Transformation | SpringerLink2810772020-02-11T11:33:36ZZa measurement instrument for evaluating susceptibility to seven social influence principles, namely social learning, social comparison, social norms, social facilitation, social cooperation, social competition, and social recognition167weinreichSocial Norms Exploration Tool - Institute for Reproductive Health2791182020-02-06T10:22:55ZZIRH, with support from the USAID-funded Passages project and members from the Bill & Melinda Gates Foundation-funded Learning Collaborative to Advance Normative Change, developed the Social Norms Exploration Tool (SNET), a participatory guide and set of tools to translate theory into practical guidance to inform a social norms exploration.
Download the Social Norms Exploration Tool
Step-by-step guidance, exercises, and templates in the toolkit can help program implementers:
Understand social norms theory and concepts
Prepare staff to identify and investigate social norms
Engage community members using participatory learning exercises to 1) identify Reference Groups, and 2) explore social norms influencing behaviors of interest
Analyze information with project team and communities
Use findings to inform the design of norms-shifting activities and develop norms-focused evaluation tools167weinreichRethinking Polarization | National Affairs2790702020-02-02T11:55:34ZZ167weinreichSandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold 2790692020-02-02T10:28:48ZZ167weinreichPublic Lands Hate You Instagram account to release blacklist of influencers2731582019-12-18T09:22:48ZZ167weinreichWikimedia Fundraising/2018-19 Report - Meta2731542019-12-18T08:54:23ZZAddressing the Social Proof Question
The online fundraising team often receives questions and comments about the use of negative social proof in our fundraising messages. Social proof is the phenomenon that people are prone to copy the actions of others; for example, if an individual is exposed to a group of people doing or buying something, they are more likely to do so themselves.
One of the most recognizable phrases in our fundraising banners takes the opposite approach, stating:
“... fewer than 1% of readers give.”
and/or
“... 99% of readers don’t give.”
The online fundraising team has tested, dozens of times, removing this fact from our materials. Our donation rate drops when we try. This past year we engaged with some experts in the field and asked them to explore further why we consistently see this finding. Is there something about a non-profit or a donation context that alters the rules of social proof? We plan on continuing to conduct tests this coming year in hopes of finding conclusions around the fundraising and non-profit context of social proof.167weinreichCampaign To Call Out Sexism And Disrespect A Winner - B&T2722212019-12-12T09:28:46ZZinteractive videos give viewer a chance to take action167weinreichANI on Twitter: “Shivamogga: A farmer painted his dog to make it look like a tiger at Nallur village,Thirthahalli. Farmer's daughter says,'It was my father's idea to scare monkeys away. Earlier, monkeys used to destroy all our crops. Everyone in our villa2721582019-12-03T20:37:29ZZpositive deviance in action167weinreichNutrients | Free Full-Text | Served Portion Sizes Affect Later Food Intake Through Social Consumption Norms2721422019-12-01T10:17:46ZZ167weinreichLessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns2720452019-11-24T13:11:30ZZAspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.167weinreichWhen More Is Not Better: Three Common Mistakes in Health Messaging Interventions | Journal of Health Politics, Policy and Law | Duke University Press2719002019-11-10T09:47:11ZZ167weinreichHow veganism became mainstream | The Spectator2718992019-11-10T09:02:37ZZGovernment and environmentalists need to understand this. To achieve change, you needn’t legislate so everyone adopts new behaviours simultaneously: you simply need to ensure every desirable new behaviour (veganism, installing solar panels, not flying when you can travel by train) reaches that level where it no longer looks weird. If just 10 per cent of attendees refuse to fly to a meeting, it becomes essential to offer videoconferencing, at which point a further 10 per cent will opt to attend the meeting remotely. If 10 per cent start taking trains to Frankfurt, it will pay to launch a European sleeper train service, at which point another 10 per cent will take the train. Once someone on your street has solar panels, you’ll feel happier installing your own.
The biggest single influence on whether people drink Guinness in a pub is whether there is already someone in the pub drinking Guinness. A lot of socially beneficial behaviours work the same way. It’s not that we don’t want to do them — we do. We just don’t want to be the weirdo who does it first.167weinreichHow conservation initiatives go to scale | Nature Sustainability2712992019-11-07T10:53:47Z2019-11-07T02:54:02ZYou can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.167weinreichElectric cars to get green number plates under government plan | Environment | The Guardian2696472019-11-03T09:45:00ZZ“The number of clean vehicles on our roads is increasing but we don’t notice, as it’s difficult to tell clean vehicles apart from more polluting ones. Green number plates make these vehicles, and our decision to drive in a more environmentally friendly way, more visible on roads.
“We think making the changing social norm noticeable will help encourage more of us to swap our cars for cleaner options.”167weinreichSaving Lives By Closing the Intention-Action Gap - Behavioral Scientist2670042019-10-06T19:25:42ZZ2 excellent case studies167weinreichPromising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS2669612019-10-03T07:15:08ZZDirecting drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%).
“The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.167weinreicheffectiveness of repeating a social norm feedback intervention to high prescribers of antibiotics in general practice: a national regression discontinuity design | Journal of Antimicrobial Chemotherapy | Oxford Academic2669522019-10-02T19:41:27ZZ167weinreichBusting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist2667422019-09-10T09:24:24ZZTwo examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):167weinreichNudges, Norms, and New Solutions2665582019-08-27T09:36:47ZZThe small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.167weinreich(3) (PDF) Nudging with Care: The Risks and Benefits of Social Information2655812019-07-26T13:42:13ZZ167weinreichThe Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not in2642702019-07-15T12:44:55ZZThe Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not involve being outside in the sun where you begin to feel better, there was no music or drumming to get your blood flowing again, there was no sense that everyone had taken the day off so that the entire community could come together to try to lift you up and bring you back to joy, there was no acknowledgement of the depression as something invasive and external that could actually be cast out again. Instead they would take people one at a time into these dingy little rooms and have them sit around for an hour or so and talk about bad things that had happened to them. We had to ask them to leave.” ~A Rwandan talking to a western writer, Andrew Solomon, about his experience with western mental health and depression.167weinreich