Web Metrics, YouTube Basics and Mobile Metrics Guides
"It's taken us 15 years, but we've finally figured out how the teenagers of the 90s think, act and consume media."
Resources, templates (eg, screener, interview guide, debriefing worksheets), videos/interviews, excepts from book
Anscombe's quartet comprises four datasets that have nearly identical simple statistical properties, yet appear very different when graphed.
New link: http://uspotatoes.com/understanding-millennials-how-do-potatoes-fit-into-their-lives/
This 20 minute documentary, created by IIT Institute of Design students Nai-Hwa Chiang and Naveen Ravikumar as their final demonstration project, introduces some key concepts and approaches for effective user observation.
5 min tutorial video that gives you an example of good and bad Focus Group