Beth's Blog: How Nonprofits Can Use Social Media: NpTech Summary
WOM statistics and research findings compiled into one place
Nine profiles of who your customers are and where to find them online
example of research used poorly
research on Twitter
White paper from Edelman
A great guide to distilling scientific information for public consumption from Cognitive Daily
Free article from J. of Health Communication that identifies four segments of the adult popn with regard to health information preferences based on their degree of engagement in health enhancement, and degree of independence in health decision making.
An introduction to participatory monitoring and evaluation of communication for social change from the Communication for Social Change Consortium
Polling firm Harris Interactive has released the latest edition of an ongoing poll measuring the number of people who turn to the Internet for healthcare-related information. Analysis by Fard Johnmar of HealthCareVox.
A study find that just asking about behavior can lead to an increase in that behavior -- whether positive or negative.
CERN wants to borrow your computer to run simulations with MalariaControl.net - from CThings.com
A wealth of research findings on effective messages and approaches to increasing physical activity among youth.
Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.
A great summary from Resonance Partnership Blog of the concerns raised about a recent report from Jupiter Research and a list of questions to ask to determine whether research reports are valid
Using Google Trends to identify patterns in the conversation about your product
BlogAd's 2006 blog reader survey results
A searchable collection of audience research conducted or sponsored by HHS agencies.
Guide to Planning and Evaluating Health Information Outreach from the National Network of Libraries of Medicine
A Formative Research Handbook for California HIV Prevention Programs
SRI offers an interesting model for segmenting your audience based on their attitudes and values.
Fact sheets about various aspects of developing communications materials, some available online and others can be ordered free of charge.
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.
Higher Education Center for Prevention of Alcohol and Other Drugs
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.
center at Colorado State University
Insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.
Results of more than 30 focus groups, and survey of more than 1,800 American adults to discover how patients perceive their doctors' role in disease prevention, and how likely they are to heed a doctor's advice.
"Guide to Evaluation Primers" and "Planning and Using Survey Research Projects" from Robert Wood Johnson Foundation
home page for documentary on new marketing techniques
Using online resources to track trends