Fatal Mistakes in Questionnaire Design: Leading and Misleading Questions : MarketingProfs
[http://www.marketingprofs.com/articles/2010/3930/fatal-mistakes-in-questionnaire-design-leading-and-misleading-questions] - - public:weinreich
Audience profiles and other useful resources
great list of social media listening tools
200 measures by county from HHS
statistical associations in large data sets