weinreich bookmarks: public_relations - page: 1urn:uuid:{369676E8-C423-247B-D51A-5E0833DDA02A}2024-03-28T08:27:38ZWhat we (re)learned from Digital News Report 2023 – three key trends - The Fix14614582023-06-20T09:34:26ZZTikTok is rising, Facebook is declining, and “return of the website homepage” is wishful thinking.
Only 22% consume news starting with an outlet's home page.
36% avoid news altogether, esp young people. News avoiders say they're interested in positive/solutions oriented stories.
Trust in news/sources continues down.167weinreichOn Availability Cascades - Marc Andreessen Substack13710922023-03-09T12:13:20ZZ“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”.
“Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”.
An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.167weinreichBen Phillips on Twitter: “How to do a media interview while being carried away by police for protest. 10/10, no notes. https://t.co/Wup9XMrxOK“ / Twitter12869592022-10-06T10:17:53ZZ167weinreichThe New Trusted Messengers for Social Good Campaigns | Ad Council10641692022-03-31T10:57:40ZZ167weinreichHHS ad blitz sputters as celebrities back away - POLITICO4165762020-10-11T09:44:31ZZ167weinreichUnlocking Content Strategy with Key (and Sample!) Messages | by CommunicateHealth | wehearthealthliteracy | Sep, 2020 | Medium3850762020-09-22T08:18:27ZZ167weinreichMedia Training Tips: Free Media Training 101 Handbook | Throughline Group2851932020-03-05T12:00:25ZZ167weinreichUltimate Digital PR Toolkit2667662019-09-11T14:33:58ZZ167weinreichDoes the news reflect what we die from? - Our World in Data2642062019-07-07T09:10:53ZZ167weinreichFyre Festival to fashion week, how do Instagram influencers make so much money?2417272019-02-14T11:16:13ZZAn industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers. That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative.
Along with pricing structures based on follower counts, CPEs (cost per engagement) have emerged as another way to calculate marketing rates. Engagement is typically defined by interactions with content such as likes, comments, clicks or shares. Engagement rates can be found by adding up all engagements on a post, dividing it by follower counts and multiplying by 100.167weinreich20 better ways to say 'no comment' | Articles | Home762092017-03-15T14:17:21ZZ167weinreichThe 6 Step Guide to Getting Free Press for Your Startup | OkDork.com763302016-12-21T12:39:54ZZ167weinreich32 PR Tools & Strategies to Master Public RelationsOfficial Kiip Blog767122015-08-29T22:13:19ZZ167weinreichHidden tweets for grabbing someone’s attention | Clear message770102015-03-03T08:08:28ZZ167weinreichHow to write a media measurement report in 4 hours or less | Articles | Main770662015-01-29T02:38:51ZZ167weinreichThe 16 Things Reporters Find Newsworthy | Mr. Media Training771492014-12-11T00:47:04ZZ167weinreichWhat If PR Stood for People and Relationships By Brian Solis773022014-10-02T19:02:13ZZ167weinreichWikipedia and the Communications Professional A manual (pdf)773242014-09-22T06:29:21ZZ167weinreichIndustry groups release Wikipedia ‘manual’ for PR pros | Articles | Home773252014-09-22T06:08:53ZZ167weinreichWe Need a Distraction | The Face of the Matter777452013-10-22T17:01:08ZZ167weinreichThe 29 Stages Of A Twitterstorm777532013-10-16T00:11:32ZZ167weinreichHow To Use Facebook Ads To Get Press For Your Website (with No Connections and without a PR Firm) « Aaron Zakowski - Advanced Social Media Strategies779632013-04-04T19:43:32ZZ167weinreichEffective Blogger Relations: Debunking Myths, Discovering Reality779742013-03-17T05:47:17ZZ167weinreichThe 11 Things That Journalists Consider Newsworthy | What Is News? | Mr. Media Training782032012-02-02T20:03:18ZZ167weinreichMedia Advocacy 101 | Berkeley Media Studies Group782202012-01-02T19:30:24ZZ167weinreichBoost Your Voice With LightBox Collaborative’s 2012 Editorial Calendar « LightBox Collaborative782222011-12-27T18:10:56ZZ167weinreich12 Days of SMEM: Zombies - The Face of the Matter782302011-12-13T01:02:24ZZ167weinreichHow the News Media May Hurt – Not Help – Health Literacy Efforts « Engaging The Patient782552011-10-19T16:35:30ZZ167weinreichDisaster Stylebook - The Face of the Matter783022011-08-19T05:21:57ZZ167weinreichFour Steps To Optimize A News Release For Google News | Waxing UnLyrical786322010-11-15T16:55:04ZZ167weinreichCommunity Managment Scenario Map | Flickr - Photo Sharing!786412010-11-11T18:52:45ZZ167weinreichBlogger outreach - 8 "no-nos" to avoid and what to do instead | Communications Conversations787232010-09-27T17:08:10ZZ167weinreich13 PR resources you may not know | Article |787322010-09-22T08:21:01ZZ167weinreichHow to Write a Winning Press Release: The Step-by-Step Guide : Marketing :: American Express OPEN Forum787432010-09-21T17:07:59ZZ167weinreichHow to Write a Winning Press Release: The Step-by-Step Guide : Marketing :: American Express OPEN Forum788642010-08-01T21:43:38ZZ167weinreichHow To Write A Social Media Press Release | Social Media Today788782010-07-25T05:42:46ZZ167weinreichEight Steps to Building a Fan Base789142010-06-28T20:37:26ZZ167weinreichTwitter's fake BP spokesman too slick for the oil company | Technology | Los Angeles Times789482010-05-27T00:40:32ZZ167weinreichWhitepaper: Pitching to Bloggers - best practices (pdf)789722010-04-21T17:50:31ZZ167weinreichThe Definitive Guide to Social Media Releases790182010-02-23T07:29:41ZZ167weinreich60 New York Times profiles on Twitter | PRBLOGGER.COM - PR blog792232008-12-30T23:32:22ZZ167weinreichAnarchists in the Aisles? Stores Provide a Stage - New York Times793252007-12-26T04:49:38ZZ167weinreichLong Tail PR: how to do publicity without a press release (or the press)793782007-01-24T04:41:48ZZChris Anderson on PR 2.0 - using social media for public relations167weinreichShared media contacts database794012006-12-21T06:45:44ZZThe Media Volunteer Project lets people from the nonprofit community share their own media contact information in exchange for access to everyone else's information.167weinreichAdvertising, Marketing and PR Blog Search Tool794252006-11-02T07:28:33ZZa Google-based custom search engine that searches only blogs related to advertising, marketing and PR167weinreichResources for New Media and Social Media PR794442006-08-29T17:18:09ZZSocial media press release templates and more.167weinreichA Room With a Viewpoint: How to Create an Online Press Center (pdf)794502006-08-09T07:22:16ZZMaking your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.167weinreichOver Here: 10 Tips on Getting US Media Coverage on Global Issues (pdf)794512006-08-09T07:15:15ZZGetting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.167weinreichReporters and The Mob794552006-07-24T16:08:41ZZShould you ever freeze out a reporter? From Philips Media Relations.167weinreichMedia Tips for Nonprofits: A Guide to Placing Op-eds and Letters to the Editor795062006-03-21T22:12:10ZZIncludes detailed guidelines for the editorial requirements of the top 100 U.S. newspapers167weinreich