weinreich bookmarks: online_marketing - page: 1urn:uuid:{C253DCFF-0E42-F946-CEBA-3D755C6A64B1}2024-03-28T08:27:48ZStudy: Only 4% of digital ads are viewed for more than 2 seconds | Marketing Dive14614482023-06-19T16:59:53ZZ167weinreichThe Technium: 1,000 True Fans14143082023-04-30T11:59:11ZZ167weinreichUser-Feedback Requests: 5 Guidelines13850052023-03-27T08:26:55ZZ167weinreichZero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro12219332022-07-28T20:39:26ZZ167weinreichCustomer research. Here are 7 places to find exactly what your customers want12219192022-07-27T19:18:03Z2022-07-27T12:18:36Z7 customer research sources:
1/ Media Kits
2/ Google Scholar
3/ Amazon Reviews
4/ The New Forums
5/ Comment Sections
6/ Customer Data
7/ Interviews167weinreichCreating accessible content: Digital accessibility guide for Marketers | Texthelp12218452022-07-22T13:23:37ZZ167weinreich11 ways to make content more accessible and inclusive | Texthelp12218442022-07-22T13:19:58ZZ167weinreich56 Email Copywriting Tips For 202211161812022-05-18T13:50:05ZZ167weinreichDesigning A Better Language Selector — Smashing Magazine10982432022-05-09T13:00:11ZZ167weinreichHas The “7 Touches Rule“ Gone The Way Of The Dodo? - RefuseOrdinary | Sales & Productivity Coaching10643802022-04-03T12:46:04ZZ1) This 7-touch concept is woefully outdated; and 2) Due to internet technology, the number of potential touches in today’s market has grown considerably since this 7-touch theory was formulated.167weinreichDon’t Alienate Your User: A Primer for Internationalisation & Localisation10623652022-03-14T11:45:38Z2022-03-14T04:45:47Z167weinreichActive syndromic surveillance of COVID-19 in Israel | Scientific Reports10296952022-03-03T14:47:38ZZSyndromic surveillance systems monitor disease indicators to detect emergence of diseases and track their progression. Here, we report on a rapidly deployed active syndromic surveillance system for tracking COVID‑19 in Israel. The system was a novel combination of active and passive components: Ads were shown to people searching for COVID‑19 symptoms on the Google search engine. Those who clicked on the ads were referred to a chat bot which helped them decide whether they needed urgent medical care. Through its conversion optimization mechanism, the ad system was guided to focus on those people who required such care. Over 6 months, the ads were shown approximately 214,000 times and clicked on 12,000 times, and 722 people were informed they needed urgent care. Click rates on ads and the fraction of people deemed to require urgent care were correlated with the hospitalization rate ( R2=0.54 and R2=0.50 , respectively) with a lead time of 9 days. Males and younger people were more likely to use the system, and younger people were more likely to be determined to require urgent care (slope: −0.009 , P=0.01 ). Thus, the system can assist in predicting case numbers and hospital load at a significant lead time and, simultaneously, help people determine if they need medical care.167weinreich15 Killer Welcome Email Examples to Win New Subscribers10280002022-02-22T20:05:12ZZ167weinreichErnesto Izquierdo on Twitter: “Options for community platforms out there“ / Twitter10220502022-02-14T20:29:13ZZ167weinreichJeremy Moser on Twitter: “I've written and tested 100s of CTAs for landing pages. Here are 10 call to action tips to increase your conversions:“ / Twitter10220022022-02-10T15:42:57ZZ167weinreich49 Online Fundraising Ideas to Help You Raise More - Qgiv Blog9805622022-01-10T12:53:56ZZ167weinreichHow to Conduct A Content Audit - UX Mastery9698222021-12-26T09:47:44ZZ167weinreichDesigning better links for websites and emails — a guideline9645062021-12-20T13:14:05Z2021-12-20T05:14:16ZWhy are “click here” and “by this link” poor choices? And is it acceptable to use “read more”? In this article, I’ll explain popular wording and formatting mistakes and will show more accessible and informative alternatives.167weinreichThe endless search for “here“ in the unhelpful “click here“ button9587572021-11-22T13:35:13ZZ167weinreich10 Things to Nix in Your Next Email Newsletter7976622021-10-07T15:27:04ZZ167weinreich73 Easy Ways To Write A Headline That Will Reach Your Readers7951412021-09-27T10:29:32ZZ167weinreichNavigating Wikipedia: A Basic Guide for PR Professionals | Five Blocks7703612021-08-26T07:36:08ZZ167weinreichNet Promoter Score Considered Harmful (and What UX Professionals Can Do About It) | by Jared M. Spool | Noteworthy - The Journal Blog7083732021-07-06T11:01:30ZZ167weinreichPhygital: 4 Examples of a Mind-Blowing Marketing Revolution7069072021-06-28T11:31:15ZZ167weinreich(1) Jeremy Moser on Twitter: “I've written marketing copy for 6+ years. Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.“ / Twitter7068262021-06-23T14:05:09ZZ167weinreichHow to Write Eye-Catching Headlines That Boost Engagement6843322021-06-10T10:35:30ZZ167weinreichFundraising Email Subject Lines That Will Make Your Donor's Open6843312021-06-10T10:33:45ZZ167weinreichThe Best Landing Page Design Inspiration and Examples (2021)6841282021-05-24T12:26:26ZZ167weinreichAmazon Accidentally Sent Out Their Email Template | by Aaron Schnoor | Better Marketing6839862021-05-13T20:55:06ZZ167weinreichEmail Subject Lines: How to Convert with the C.U.R.V.E. Method | Trendline Interactive5737672021-02-09T15:25:16ZZ167weinreich25 Email Marketing Best Practices That Drive ROI (2021) - GetResponse4885562021-01-27T13:50:24ZZ167weinreich39 Inspiring Examples of Contact Us Pages4239762020-10-15T12:17:36ZZ167weinreichHow to Be More Persuasive Over Email4165742020-10-11T09:43:41ZZ167weinreichUI Components & UX Patterns Examples | Nice!3215502020-05-25T13:01:08ZZA design inspirational library featuring finest ui/ux patterns, layouts and design examples. Learn by the best and build better products.167weinreichEthnography on the Internet - what´s next? - Antropología 2.0 Blog2830292020-02-12T10:48:25ZZ167weinreichHow Digital Design Drives User Behavior2790862020-02-03T17:01:02ZZA review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.167weinreichCrafting Headlines for Change: The Art and Science of Petition Titles · Change.org2721992019-12-09T22:18:51ZZ167weinreich#QuitLying2720332019-11-21T09:02:22ZZgood example of an advocacy microsite/social media toolkit167weinreichHow to Be More Persuasive Over Email2719712019-11-14T13:15:42ZZ167weinreichHow to Choose a Domain Name2713012019-11-07T11:05:26ZZ167weinreichInspiration UI - Find design inspiration from real live projects2712842019-11-05T22:07:27ZZInspiration UI — here you can find what UI design works well in a showcase inspiration gallery. All designs are organized by patterns such as 404 pages, hovers or testimonials.167weinreichSaaS Pages2712832019-11-05T22:06:28ZZA collection of the best landing pages with a focus on copywriting and design.167weinreichHow to Get More People to Open Your Nonprofit Email - Bloomerang2695232019-10-22T10:44:50ZZ167weinreich8 Power Tips for Exemplary Push Notifications | Braze2669592019-10-03T07:12:26ZZ167weinreich5 Types of Engagement Emails to Nudge Users Towards Aha Moments - Customer.io2669582019-10-03T07:11:58Z2019-10-03T00:12:40ZWhen the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value.
Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.”
Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.167weinreich9 Push Notification Marketing Strategies To Boost Your Subscribers2669572019-10-03T07:10:51Z2019-10-03T00:12:50Z167weinreichUltimate Digital PR Toolkit2667662019-09-11T14:33:58ZZ167weinreichYour Complete Guide to Google for Nonprofits2660492019-08-12T09:43:46ZZ167weinreichThe behavioural science of online harm and manipulation, and what to do about it | The Behavioural Insights Team2660402019-08-12T08:33:26ZZYet the characteristics of online environments – the deliberate design and the ability to generate enormous quantities of data about how we behave, who we interact with and the choices we make, coupled with the potential for mass experimentation – can also leave consumers open to harm and manipulation. Many of the failures and distortions in online markets are behavioural in nature, from the deep information asymmetries that arise as a result of consumers being inattentive to online privacy notices to the erosion of civility on online platforms. This paper considers how governments, regulators and at least some businesses might seek to harness our deepening understanding of human behaviour to address these failures, and to shape and guide the evolution of digital markets and online environments that really do work for individuals and communities.167weinreichHow To Build A Website Based On Behavioral Design2642722019-07-16T10:41:58ZZ167weinreich