example of research used poorly
Good examples of effective use of MySpace
It surpassed antibiotics, the discovery of DNA, and anesthesia, which were among the top five milestones in the poll.
SEIN is an “open access” library of academic research, class notes, sample exams, etc., dedicated to the social and environmental impacts of business from the Aspen Institute's CasePlace.org.
Tara Hunt raves about a great service that makes it easier to use public transportation most of the time and forgo owning a car.
Three ad agencies take a stab at creating ads promoting energy conservation. Why not ask social marketers? (free registration required)
Uses Greenpeace's campaign to make Apple products more ecofriendly as an excellent example of how to use social media effectively.
Slight changes in the way you word a message can make a big difference in its effectiveness
Designing neighborhoods to prevent obesity
An online meeting place for film makers, broadcasters, educators, and activists to share information and experiences on using the media to promote sustainable development and social justice.
example of a social marketing strategy
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.