weinreich bookmarks: behavior_change - page: 14urn:uuid:{5B24F456-B434-42F5-FB23-308DACE14C9E}2024-03-28T18:04:54ZThe magic number of people needed to create social change1868072018-10-17T12:46:59ZZA new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights.
And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.167weinreichThe effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine1868062018-10-17T12:45:53ZZOur results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.167weinreichSocial Advertising Isn't Really Driving Conversions - eMarketer1868052018-10-17T12:34:52ZZAn August 2017 survey from CivicScience, a next-generation consumer and media analytics company, found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.167weinreichCLAIM 1: It only takes 21-days to form a habit | Digital Psychology Training for UX, Design & Marketing1868022018-10-17T12:29:45ZZFrom my own experience, there appears to be a scientific trend (that I have not systematically evaluated) that successful behavior change programs tend to run for approximately 2-months, and that after this point, there is a large drop in adherence and impact. The big statistical meta-analysis that I carried out a few years back (http://www.jmir.org/2011/1/e17/), showed that online programs lasting more than 4 months, all failed. So as a rule of thumb, for most general purposes, 8-weeks is not a bad approximate time duration for many programs.167weinreichUnderstanding how messaging is perceived by the public through a new theoretical model – Please keep to the path1867882018-10-16T15:12:46ZZThe results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.167weinreichPlease don’t leave the path1867872018-10-16T15:10:16ZZA negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.167weinreichHospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands1867712018-10-15T15:22:24ZZ167weinreichOpinion | Why Is Behavioral Economics So Popular? - The New York Times1866912018-10-10T19:26:57ZZ167weinreichThe fight over using synthetic rhino horns to stop poaching1845232018-09-27T11:21:27ZZ167weinreichGetting Kids to Eat More Vegetables - The New York Times1772812018-08-16T07:47:29ZZIf you want a child to eat more vegetables, it might help to use plates illustrated with pictures of vegetables.167weinreichNew: The Behavioral Economics Guide 2018 | Behavioraleconomics.com | The BE Hub1771802018-08-08T11:44:51ZZ167weinreichA Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar... - Behavioral Scientist1771792018-08-08T11:43:35ZZThe table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.167weinreichDo people like government 'nudges'? Study says: Yes1771542018-08-06T09:33:51ZZ167weinreichDesigning to Avoid "Ordinary Unethicality": A Q&A with Yuval Feldman - Behavioral Scientist1771332018-08-01T15:50:08ZZ167weinreichDiffusion of Innovation — Impact by Design1771302018-08-01T13:46:04ZZIf you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system167weinreichBehavioural Economics for Kids1771292018-08-01T13:41:21ZZ167weinreichHow to Talk to Someone Who Refuses to Accept Reality, According to Behavioral Science | Inc.com1771282018-08-01T13:40:02ZZYou need to show the other party that his beliefs are actually in conflict with his own values and goals, all without making him defensive. It sounds like a tall order, but Tsipurksy insists it is possible. Offering concrete examples of people who have changed their minds can help. So can suggesting that a person's previous opinion was understandable given the information he or she had at the time.167weinreichNudges aren’t the holy grail of behaviour change - Liveworkstudio1771272018-08-01T13:35:55ZZSometimes it’s necessary to override the subconscious, and switch customers to a conscious state of having to make a decision. Rational override interventions prompt moments of reflection and stimulate customers to be active, aware and engaged. Although friction is generally perceived as a barrier, some situations require a micro moment of friction, carefully built-in at the right moment.167weinreichUsing a cascade approach to assess condom uptake in female sex workers inIndia1771262018-08-01T13:29:35ZZTypically, cascades are based on HIV treatment moni-toring data, which focus on getting people living with HIVto a point of viral suppression. HIV prevention cascadesfocus on the steps required to prevent HIV infection andsuccessfully implement HIV prevention programs. Preven-tion cascades include demand-side interventions that focuson increasing awareness, acceptability and uptake of pre-vention interventions, supply-side interventions that makeprevention interventions more accessible and available, andadherence interventions thatsupport ongoing adoption andcompliance with prevention behaviours or products...167weinreichAgents of Change Summit 2018 - YouTube1682012018-07-17T09:02:19ZZ29 videos of sessions on behavior change167weinreichRecorded Calls Beat Facebook Ads in Getting Residents to Request Free Smoke Alarm, Study Suggests - 2018 - News Releases - News - Johns Hopkins Bloomberg School of Public Health1678622018-06-21T19:38:37ZZ167weinreichWhy Wellness Programs Don’t Work So Well - Knowledge@Wharton1230372018-06-13T18:24:01ZZA 'one size fits all' approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.167weinreichHow to Tell Stories About Complex Issues829842018-05-14T09:55:49Z2018-07-12T12:20:16Z167weinreichChampions and “Champion-ness”: Measuring Efforts to Create Champions for Policy Change797012018-05-02T11:25:58ZZ167weinreichToo lazy to work out, eat well, or save money? Bribe yourself with habit points | A Life of Productivity796912018-05-01T13:15:22ZZ167weinreichSocial Cognitive Theory for Social Marketing Research and Practice - On Social Marketing and Social Change796752018-04-30T09:57:03ZZAs social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory? In science, it is a way in which we think about how the...167weinreichWhen a Nudge Feels Like a Shove | EdSurge News796692018-04-25T20:10:18ZZ167weinreichPersuasive Messages Couched In Emotion May Backfire796642018-04-25T20:03:13ZZNew research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science167weinreichPeer Crowd Identification and Adolescent Health Behaviors: Results From a Statewide Representative Study - Jeffrey W. Jordan, Carolyn A. Stalgaitis, John Charles, Patrick A. Madden, Anjana G. Radhakrishnan, Daniel Saggese, 2018796592018-04-25T19:56:49ZZ167weinreichHow to persuade people (hint: not by telling them they're stupid) | Business to business | The Guardian796572018-04-25T19:53:12Z2018-04-25T12:53:30Z167weinreichBehavioral Economics: Are Nudges Cost-Effective? | UCLA Anderson School of Management796542018-04-25T19:49:27ZZ167weinreichChange behaviors by changing perception of normal | Stanford News796532018-04-25T19:47:44Z2018-08-08T04:36:28ZIn a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.167weinreichDevelopment of a dynamic computational model of social cognitive theory796512018-04-25T19:43:19Z2018-04-25T12:43:36Z167weinreichTo Make Better Choices, Look at All Your Options Together761092017-07-09T13:16:44ZZ167weinreichGovernment behavioural economics 'nudge unit' needs a shove in a new direction761102017-07-07T13:52:51ZZIn that study, gender and ethnicity information was removed from descriptions of potential job candidates. It was a study designed to interrupt unconscious biases against women and ethnic minorities.
The results were surprising - blind recruitment made things worse for women and members of ethnic minorities. These results illustrate the limits of behavioural economics in action.167weinreichHome - Focus Games761152017-07-04T19:31:59ZZ167weinreichHeribert Watzke: The brain in your gut | TED Talk | TED.com761172017-07-04T09:44:04ZZ167weinreichApproaches to promote handwashing and sanitation behaviour change in low- and middle-income countries - The Campbell Collaboration761222017-07-02T09:52:14Z2020-05-14T08:00:58Z167weinreichWhy Sexy Ads Don't Make Money761242017-06-28T14:26:55ZZ167weinreichHow To Convert "Likes" into Meaningful Behavior761282017-06-26T21:56:55ZZ167weinreichLive longer: Secrets of the world’s healthiest village revealed | Health | Life & Style | Express.co.uk761332017-06-26T09:58:52ZZ167weinreich5 Types of Engagement Emails to Nudge Users Towards Aha Moments | Customer.io761412017-06-15T11:33:23ZZ167weinreichFollow-Up: The Reasons People Don't Return Their Shopping Carts - Scientific American Blog Network761442017-06-12T12:05:10ZZ167weinreichNudging by Government: Progress, Impact and Lessons Learnt761452017-06-12T12:03:44ZZHow-to for govts to set up a nudge unit167weinreichBehavioral Insights Toolkit761462017-06-12T12:02:11ZZThis Behavioral Insights Toolkit was created as
a practical resource for use by IRS employees
and researchers seeking to incorporate
Behavioral Insights into their work. This Toolkit
describes the field of Behavioral Insights, its
potential benefits, and how Behavioral Insights
can be practically applied to serve taxpayers
and help the IRS achieve its mission. It
highlights examples of opportunity areas where
Behavioral Insights has been applied both
internally at the IRS and across the globe.167weinreichHow Cognitive Fluency Affects Decision Making :: UXmatters761472017-06-12T12:00:50ZZ167weinreichGetting to the Critical Few Behaviors That Can Drive Cultural Change761502017-06-08T08:04:52ZZ167weinreichWhen Distraction is a Good Thing761512017-06-01T18:54:03ZZ167weinreichNudge comes to shove: Policymakers around the world are embracing behavioural science | The Economist761552017-05-28T15:35:36ZZ167weinreichNudging by shaming, shaming by nudging - Nir Eyal761752017-04-27T13:24:56ZZ167weinreich