weinreich bookmarks: - page: 7urn:uuid:{B2E1D112-EC50-FC24-3A17-85E731FEF08D}2024-03-28T22:59:49ZBehaviour Change Pattern Library12765922022-09-15T11:34:06ZZBC patterns are a collection of reoccurring solutions used in Behavioural Design to change people’s behaviour. They are patterns that designers, change makers and problem solvers can consider when solving people problems and designing behaviour change.167weinreichTo Solve Problems Before They Happen, You Need to Unite the Right People - Dan Heath - Behavioral Scientist12765902022-09-15T09:20:47ZZIceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.167weinreichUX Mapping Methods Compared: A Cheat Sheet12765822022-09-14T20:51:02ZZEmpathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.167weinreichTheory of Change Workbook: A Step-by-Step Process for Developing or Strengthening Theories of Change | Eval Forward12765562022-09-13T11:33:25Z2022-09-13T04:34:51Z167weinreichStakeholder Analysis | Art of change making12765542022-09-12T21:14:23ZZStakeholder analysis identifies those who have influence in a system. It provides
a framework to help understand the needs that they have and how to respond to
those needs.
Trust and Agreement
Stakeholder analysis categorises people according to the amount of agreement
they have for change and the amount of trust they have in the organisation to
make it happen.167weinreichAntipersonas: What, How, Who, and Why?12765502022-09-12T09:33:46ZZUsually, creating an antipersona makes sense if your product or service:
deals with sensitive information that, if inadvertently exposed, can threaten the users’ or organization wellbeing (e.g., fraud, identity theft, harassment, disinformation, illegal content)
poses potential physical or emotional threats to people (e.g., injury, or death as the direct result of misusing the product).
If there is an opportunity for these harms to occur as the direct result of anyone using the product, there should be one or more antipersonas to represent the risk. Always balance the chance of such a misuse with its consequences in order to determine if an antipersona is worth creating. Even a misuse that is very unlikely to happen might be worth of an antipersona if its consequences are extreme.167weinreichWhat can we learn from a government poster - YouTube12735532022-09-07T16:56:58ZZposter making it hard for Ukraine refugees to get government assistance167weinreichFlaticon Vector Icons and Stickers - PNG, SVG, EPS, PSD and CSS12735232022-09-05T21:43:17ZZ167weinreichNudge Handbook - Indlela12733572022-09-03T22:07:10ZZ167weinreichThe 30 Elements of Consumer Value: A Hierarchy12663892022-08-31T09:22:50ZZWe have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs.167weinreichHow to create an analogy for science communication12597692022-08-25T20:56:26ZZ167weinreichCustomer Segmentation: “When and Where“ Instead of “Who“ - Blog - Julia Kolodko12588982022-08-24T18:38:52ZZBehavioral research clearly shows that our preferences depend on the context in which we make decisions. It is, therefore, more important to understand how a situation affects (purchasing) decisions rather than how people with similar traits tend to behave.167weinreichPlain English Campaign: The A to Z of alternative words12579792022-08-24T10:20:29ZZ167weinreichPlain Language Medical Dictionary12579782022-08-24T10:13:58ZZ167weinreichWhat is something that most people don't know? - Quora12579742022-08-23T23:11:14Z2022-08-23T16:12:23ZHere are some genius ideas which most people don't know.
This USB drive displays how much of its storage is being used.
This hot sauce bottle allows people to adjust the spice level.
This elevator has a call button 30 feet away so the doors will be open by the time you get to them.
This bathroom door handle has a built-in hand sanitizer dispenser.
This pill bottle lid tells you when you last opened it.
This fence is shaped to create seating.
Shop has light settings so you can see how good/bad your outfit will look at different times of day.
In Rwanda the stoplights have the seconds until the light changes on them.
These batteries have a micro USB port to charge them.167weinreichThe Tail End — Wait But Why12579732022-08-23T15:31:27ZZIt turns out that when I graduated from high school, I had already used up 93% of my in-person parent time. I’m now enjoying the last 5% of that time. We’re in the tail end.167weinreich20 Interactive Conference Ideas and Formats | Eventbrite UK12579602022-08-18T20:59:00ZZ167weinreich[VIDEO] How to Align Your Nonprofit’s Brand and Programs12579592022-08-18T13:01:32ZZ167weinreichThe Art of Storytelling for Case Studies | by Ingrid Elias | Indeed Design12579582022-08-18T08:45:50ZZ167weinreichWhat's The Moral Of Your Story? The Power Of The Lesson To Move Your Audience12579542022-08-16T20:09:37ZZIf you want to improve your communication skills and utilize storytelling as a valuable tool, you might wonder how to begin or which story to tell. Try this exercise:167weinreichHow To Turn Complex Topics Into Content Your Audience Will Understand12579532022-08-16T20:08:33ZZ167weinreichSocial Media Strategy: How to Use Social Proof in Marketing : Social Media Examiner12579502022-08-15T11:39:37ZZ167weinreichUsing Animated Videos to Increase Patient Knowledge: A Meta-Analytic Review - Thomas Hugh Feeley, Maria Keller, Liise Kayler, 202212579472022-08-15T08:53:32ZZ167weinreichWhy Am I Always Being Researched? - Chicago Beyond12579462022-08-15T08:44:48ZZ167weinreichWhy and When Beliefs Change - Tali Sharot, Max Rollwage, Cass R. Sunstein, Stephen M. Fleming, 202212579272022-08-11T11:42:06ZZWhy people do or do not change their beliefs has been a long-standing puzzle. Sometimes people hold onto false beliefs despite ample contradictory evidence; sometimes they change their beliefs without sufficient reason. Here, we propose that the utility of a belief is derived from the potential outcomes associated with holding it. Outcomes can be internal (e.g., positive/negative feelings) or external (e.g., material gain/loss), and only some are dependent on belief accuracy. Belief change can then be understood as an economic transaction in which the multidimensional utility of the old belief is compared against that of the new belief. Change will occur when potential outcomes alter across attributes, for example because of changing environments or when certain outcomes are made more or less salient.167weinreichNudged off a cliff - by Stuart Ritchie - Science Fictions12574842022-08-10T19:24:44ZZA recent meta-analysis looked like good news for the effectiveness of “nudge“ theory. Does a new set of rebuttal letters throw the whole idea into doubt?167weinreichDigital Media for Behavior Change: Review of an Emerging Field of Study | HTML12574832022-08-10T19:19:36ZZDigital media are omnipresent in modern life, but the science on the impact of digital media on behavior is still in its infancy. There is an emerging evidence base of how to use digital media for behavior change. Strategies to change behavior implemented using digital technology have included a variety of platforms and program strategies, all of which are potentially more effective with increased frequency, intensity, interactivity, and feedback. It is critical to accelerate the pace of research on digital platforms, including social media, to understand and address its effects on human behavior. The purpose of the current paper is to provide an overview and describe methods in this emerging field, present use cases, describe a future agenda, and raise central questions to be addressed in future digital health research for behavior change. Digital media for behavior change employs three main methods: (1) digital media interventions, (2) formative research using digital media, and (3) digital media used to conduct evaluations. We examine use cases across several content areas including healthy weight management, tobacco control, and vaccination uptake, to describe and illustrate the methods and potential impact of this emerging field of study. In the discussion, we note that digital media interventions need to explore the full range of functionality of digital devices and their near-constant role in personal self-management and day-to-day living to maximize opportunities for behavior change. Future experimental research should rigorously examine the effects of variable levels of engagement with, and frequency and intensity of exposure to, multiple forms of digital media for behavior change.167weinreichA guide to strengthening habits12574822022-08-10T19:18:09ZZTRA has added a layer of thinking to the well-established habit loop – can we think beyond push notifications for cues and think beyond a discount as a reward?
We analysed five different habit models and over 60 case studies in order to understand the breadth and depth of cues and rewards.
Our framework takes these learnings and provides a thorough checklist for the cue, the behaviour and reward for strengthening habits.
When you’re working on strengthening a one-time behaviour into a routine habit, consider the various options for each stage.167weinreichYour Story Is Exponential: How Generativity Is Transforming the Landscape of Storytelling12574812022-08-10T19:16:23Z2022-08-10T12:16:32Z167weinreichHow to Recruit Participants for UX Research12574692022-08-09T10:57:11ZZ167weinreich(PDF) Sample size for qualitative research: The risk of missing something important | Peter J DePaulo - Academia.edu12220122022-08-05T10:28:41ZZUntil the definitive answer is provided, perhaps an N of 30 respondents is a reasonable starting point fordeciding the qualitative sample size that can reveal the full range (or nearly the full range) of potentially important customer perceptions. An N of 30 reduces the probability of missing a perception with a 10percent-incidence to less than 5 percent (assuming random sampling), and it is the upper end of the rangefound by Griffin and Hauser. If the budget is limited, we might reduce the N below 30, but the client mustunderstand the increased risks of missing perceptions that may be worth knowing. If the stakes and budgetare high enough, we might go with a larger sample in order to ensure that smaller (or harder to reach)subgroups are still likely to be represented.167weinreichSession 1: Clarity & Cohesion with Cameron French, Plus a Q&A with Leidy Klotz, author of Subtract – Crowdcast12219952022-08-03T09:04:59ZZRe: writing167weinreichZero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro12219332022-07-28T20:39:26ZZ167weinreichFundraising Story Goes from Good to GREAT [Case Study] | Moceanic12219302022-07-28T10:23:11Z2022-07-28T03:23:47ZOne of the main challenges is this: The story most likely to move donors is about a not-yet-solved problem – someone facing a need or challenge and waiting for someone to help them overcome it.
But: almost all the time, the story you have is about someone who has already solved their problem. By the time you get in touch and learn their story, they’ve moved on. Things are good. You have a success story, not a need story.
That success story is important. It’s exactly what you want in your donor newsletter or donor care letter.
It’s not the right story for asking donors to give. A success story inadvertently says, “Everything is a-okay! Your donation is not needed here!”
But what are you to do? You have a story. A success story. Would it be better to forget the story and go back to flinging statistics at your donors?
Nope. There’s a way to make your success story work in your fundraising. And I’m going to show you how one smart fundraising professional did it.167weinreichQuick icebreakers for online meetings, (that don't suck) - Emily Webber12219292022-07-28T08:57:57ZZ167weinreichThink Links Icebreakers by Emily Webber, Miro Online Whiteboard for Visual Collaboration12219282022-07-28T08:57:04ZZThese quick lateral thinking icebreaker games will help participants flex their creative thinking muscles before jumping into your workshops. They are inspired by Edward de Bono's, now sadly no longer published, game Think Links.
The de Bono methods are a means of breaking old patterns and creating new ones. They don't tell you what to think, but show you how to think for yourself, both creatively and inclusively. Learn more at debono.com
This board was created and the cards lovingly drawn by Emily Webber @ewebber167weinreichIcebreakers you can steal for a better meeting (I promise) | by Jackie Colburn | Medium12219272022-07-28T08:48:47ZZ167weinreichCustomer research. Here are 7 places to find exactly what your customers want12219192022-07-27T19:18:03Z2022-07-27T12:18:36Z7 customer research sources:
1/ Media Kits
2/ Google Scholar
3/ Amazon Reviews
4/ The New Forums
5/ Comment Sections
6/ Customer Data
7/ Interviews167weinreichThe Power of Inclusion Nudges (Quick Guide) | Inclusion Nudges12219112022-07-27T08:41:49ZZAn Inclusion Nudge is a design based on insights from behavioural and social sciences to steer the unconscious mind to change behaviour in direction of inclusiveness by targeting the behavioural drivers, judgment and choice processes, and perceptions.167weinreichRisk & Uncertainty - Decisionmaking Matrix12219102022-07-27T08:38:37ZZ167weinreichUser Diary Studies - An effective research method for evaluating user behavior long-term12218802022-07-25T12:48:21ZZ167weinreichBBC Media Action India on Twitter: “If you knew that Bengaluru’s informal waste pickers stopped over 38 crores kilograms of waste from reaching the landfills every year so the waste could be recycled, wouldn’t you feel like making song to celebrate it? We12218732022-07-24T12:53:56ZZIf you knew that Bengaluru’s informal waste pickers stopped over 38 crores kilograms of waste from reaching the landfills every year so the waste could be recycled, wouldn’t you feel like making song to celebrate it? We already did!
#InvaluableRecyclers167weinreichAlt text proved unexpected star of NASA’s Webb images - The Washington Post12218712022-07-23T19:32:16ZZA team that included writers, designers, scientists and educators worked together to put together the package of images the public saw, and the alt text was not an afterthought, Rhue said. He said the team had a relatively short period of time to produce those descriptions. He only saw the photos a week before the public did. But they had spent the previous two years discussing accessibility and working with a consulting agency to create an alt text stylebook. During that process, they practiced writing descriptions and learned what didn’t work.
“I had thought that brevity was a really important thing. That’s a common misconception,” Rhue said. He pointed to the saying “a picture is worth a thousand words” and said the recent images required more words than that to fully capture them. “There were more than 1,000 words written about each of those pictures, and we could keep going.”167weinreichCreating accessible content: Digital accessibility guide for Marketers | Texthelp12218452022-07-22T13:23:37ZZ167weinreich11 ways to make content more accessible and inclusive | Texthelp12218442022-07-22T13:19:58ZZ167weinreichBurger King Austria Staff now ask 'Regular or With Meat?'12218272022-07-21T19:48:39ZZ167weinreichMake the World Safe for Drunk Drivers - Bloomberg11865742022-07-14T14:01:44ZZ167weinreichOptimising Nudges in Public Space: Identifying and Tackling Barriers to Design and Implementation11865732022-07-14T13:43:18ZZfor urban planning - improving the quality of public space, countering crime and anti-social behaviour, or improving traffic safety167weinreichDoing research as if participants mattered | Impact of Social Sciences11865712022-07-14T12:35:28ZZ167weinreichMicro-dosing happiness11865002022-07-10T20:50:24ZZnew research is showing that people can impact their happiness levels through frequent small moments of joy which can train the brain to reach for positive feelings rather than negative ones like anger, fear or worry.167weinreich