weinreich bookmarks: - page: 4urn:uuid:{0B89AAD3-DE06-B16B-CDEE-42543F961D7C}2024-03-29T04:28:43ZIdentifying Opinion Leaders to Promote Behavior Change - Thomas W. Valente, Patchareeya Pumpuang, 200714614102023-06-14T08:56:25ZZThis article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.167weinreichCritical social marketing: towards emancipation?14614092023-06-14T08:46:25ZZTo this end, we acknowledge the extant criticisms of social marketing – for being unethical (Laczniak & Michie, Citation1979), lacking reflexivity (Tadajewski & Brownlie, Citation2008), being power agnostic (Brace-Govan, Citation2015), being neoliberally oriented (Moor, Citation2011), being culturally insensitive and imperialist (Pfeiffer, Citation2004), being pseudo-participatory (Tadajewski et al., Citation2014) and for responsibilising the individual (Crawshaw, Citation2012). Accordingly, we recognise that social marketing needs the resources and repertoires available to appropriately respond to the current challenges and to critique. We argue that key pillars to this response are the adoption of a more critical research agenda (Gordon, Citation2018), a broader theoretical base, and a commitment to careful reflexivity, each of which are commitments of CSM. This special section of the Journal of Marketing Management on ‘Critical Social Marketing: Towards Emancipation’ provides the space to grapple with extant and emergent critique within the contextual challenges of our time, and to collectively contribute to the development of CSM and its future agenda.167weinreichThe First Rule for Accomplishing Goals? Don’t Tell Anyone about Them14614082023-06-14T08:42:49ZZ167weinreichThe Science-Backed Reasons You Shouldn't Share Your Goals14614002023-06-13T09:04:36ZZ167weinreichToward Parsimony in Bias Research: A Proposed Common Framework of Belief-Consistent Information Processing for a Set of Biases - Aileen Oeberst, Roland Imhoff, 202314341682023-06-06T11:35:01ZZ(ie, Towards a Unified Theory of Behavior - all the biases boil down to the same underlying thing)
One of the essential insights from psychological research is that people’s information processing is often biased. By now, a number of different biases have been identified and empirically demonstrated. Unfortunately, however, these biases have often been examined in separate lines of research, thereby precluding the recognition of shared principles. Here we argue that several—so far mostly unrelated—biases (e.g., bias blind spot, hostile media bias, egocentric/ethnocentric bias, outcome bias) can be traced back to the combination of a fundamental prior belief and humans’ tendency toward belief-consistent information processing. What varies between different biases is essentially the specific belief that guides information processing. More importantly, we propose that different biases even share the same underlying belief and differ only in the specific outcome of information processing that is assessed (i.e., the dependent variable), thus tapping into different manifestations of the same latent information processing. In other words, we propose for discussion a model that suffices to explain several different biases. We thereby suggest a more parsimonious approach compared with current theoretical explanations of these biases. We also generate novel hypotheses that follow directly from the integrative nature of our perspective.167weinreichEight tips for using a word cloud in market research story finding14205692023-05-30T10:19:58ZZ167weinreichHighway to Heal - Life Saving Radio - Scrub In and Rock Out - YouTube14205622023-05-29T10:06:04ZZ167weinreichSensemaker - map of subcultures in org14204372023-05-24T09:07:28ZZThis is a map of subcultures within an organization (it's called a fitness landscape). It's built from stories told by the people in the organization.
What can you do with it? Understand where the culture(s) are and request changes by saying I want “More stories like these...“ and “Fewer like those...“
Dave Snowden and The Cynefin Company (formerly Cognitive Edge) are offering impactful ways to visualize culture, and communicate direction in a manner that is customized to where each subculture is now and where their next best step is.
Watch this video until 48:48 for more on the science and method (Link at 44:33)
https://lnkd.in/emuAzp6E
Stories collected using The Cynefin Co's Sensemaker tool.167weinreichAn In-The-Box Method for Creative Problem Solving - Behavioral Scientist14204312023-05-23T14:00:47ZZTo solve creative problems with TRIZ, there are three elements you need to know:
It’s been solved before.
There are consistent patterns of solutions.
Solving contradictions creates breakthrough innovation.167weinreichBehavior Institute - The world's largest collection of resources and data on behavioral science.14203652023-05-16T11:24:05ZZThe world's largest collection of resources and data on behavioral science.167weinreichScreen Savers | Banking safely | ANZ14203412023-05-15T08:41:26ZZPhotos they want with advice they need
More than half of Kiwis over 65 have encountered a scam in the last 12 months.
Help keep your loved ones safe from scammers by creating a Screen Saver with handy banking safely tips for them. Take a photo of your kids holding a sign with one of our tips, and apply it to the wallpaper on their device so they have photos they want with advice they need.
It’s a fun and effective way for you and your kids to fight scams together.167weinreichA man who hated cardio asked ChatGPT to get him into running. Now, he's hooked — and he's lost 26 pounds.14203382023-05-14T14:16:59ZZ167weinreichWhat Makes People Act on Climate Change, according to Behavioral Science - Scientific American14203282023-05-12T10:51:15ZZ167weinreichResearch Shows Chefs Can Use Sight, Sound & Smell To Help Us Eat More Sustainably - Green Queen14203172023-05-10T07:24:38ZZ167weinreichThe Drum | How Many Ads Do We Really See In A Day? Spoiler: It’s Not 10,00014203002023-05-08T08:24:03ZZ167weinreichMeasures | Science of Behavior Change14202892023-05-07T13:33:16ZZ167weinreichThe secret tricks hidden inside restaurant menus - BBC Future14143122023-05-01T12:38:49ZZ167weinreichThe Technium: 1,000 True Fans14143082023-04-30T11:59:11ZZ167weinreichDeceptive patterns - hall of shame14142662023-04-24T11:14:47ZZ167weinreichMy guilty service design secret | LinkedIn14142632023-04-23T18:24:15ZZAt times in life what might be described as a poor experience is actually a richer experience and makes life more interesting. This is my guilty service design secret.167weinreichReviewing Our Event: Co-design in Practice - Claremont14142312023-04-20T13:11:02ZZ167weinreichA Manifesto for Applying Behavioral Science | The Behavioural Insights Team14142302023-04-20T12:40:05ZZ167weinreichGuide to evaluating behaviourally and culturally informed health interventions in complex settings14142272023-04-20T12:07:49ZZThis framework proposes a stagewise model for evaluating the effectiveness and sustainability of behaviourally and culturally informed interventions in complex settings, with detailed guidance and accompanying tools. It presents the theoretical background, addresses the challenges of assessing causality during times of change and of influencing factors, and provides a method for measuring the unintended positive and negative effects of interventions on well-being, trust and social cohesion.167weinreichThe Battle between Commercial Marketing and Social Marketing - Philip Kotler, 202214142262023-04-20T12:06:53ZZ167weinreichYour personas probably suck. Here’s how you can build them better. | by Amber Westerholm-Smyth | Personas are Dead, Long Live Personas! | Medium14142182023-04-19T19:30:20Z2023-04-19T19:30:31ZA five-step framework
In summary, the five steps that we will walk you through are:
Ask rich questions, not dumb questions
Write a codebook
Code your data
Map your data
Form your personas167weinreichThe new zeitgeist: relationships and emergence | by Bill Bannear | Mar, 2023 | Medium14142172023-04-19T19:25:36ZZFast forward to 2023, and there is a new zeitgeist around complexity and systems change. Depending on who you are, dear reader, I’m either late to the zeitgeist, or in the vanguard, but it basically boils down to this:
We need to stop trying to design the solution, and instead design for the conditions that enable the emergence of many solutions.
Fostering more, quality and trusted relationships is a critical enabler of that emergence.
For the catalysers of complex system change (often government), that means starting to value relationships as a key outcome.167weinreichTools | Service Design Tools14141822023-04-17T13:40:18ZZ167weinreichBehaviour Change Briefing: Co-design in Practice - YouTube14141812023-04-17T13:18:10ZZ167weinreichHow saying “me“ or “we“ changes your psychological response - Big Think14141802023-04-17T09:35:45ZZ167weinreichFocus Toolkit: Tools to Improve Your Focus & Concentration | Huberman Lab Podcast #88 - YouTube14141792023-04-17T09:12:05ZZ167weinreichNorm-Nudging: Harnessing Social Expectations for Behavior Change by Cristina Bicchieri, Eugen Dimant :: SSRN14141752023-04-16T12:49:04ZZ167weinreichThe Science of Setting & Achieving Goals - Huberman Lab14065372023-04-07T12:35:25ZZ167weinreichPredicting which type of push notification content motivates users to engage in a self-monitoring app - PMC13850592023-04-04T22:10:23ZZ167weinreichHow to know what to draw - YouTube13850432023-04-02T18:14:59ZZTime/Difference/Relationships vs Head/Heart/Hands (Logical/Metaphor/Literal)167weinreichA Guide to Complexity-Aware Monitoring Approaches for MOMENTUM Projects - USAID MOMENTUM13850422023-04-02T13:49:59ZZ167weinreichThe Power of Do-Overs: With Guests Jeff Ryan & Marissa Sharif | Charles Schwab13850212023-03-28T11:49:38ZZWhen you fail to reach a challenging goal, say, saving a certain amount of money each month or getting to the gym a certain number of times a week, it can be tempting to just give up on the plan entirely. But new research shows that building some flexibility into that plan can actually improve your chances of success.
In this episode of Choiceology with Katy Milkman, we look at how mulligans, skip days, cheat meals, and get-out-of-jail free cards are important strategies for sticking to your long-term goals.167weinreichSelf Assessment: How well is your research engaging target audiences?13850162023-03-27T20:54:52ZZMATE tool167weinreichUser-Feedback Requests: 5 Guidelines13850052023-03-27T08:26:55ZZ167weinreichThe Freelancer's Guide To Retainers - Double Your Freelancing13780112023-03-14T18:59:24ZZ167weinreichInclusive Language Guide - Oxfam Policy & Practice13780072023-03-13T20:08:45ZZLanguage has the power to reinforce or deconstruct systems of power that maintain poverty, inequality and suffering. As we are making commitments to decolonization in practice, it is important that we do not forget the role of language and communications in the context of inequality. The Inclusive Language Guide is a resource to support people in our sector who have to communicate in English to think about how the way they write can subvert or inadvertently reinforce intersecting forms of inequality that we work to end. The language recommended is drawn from specialist organizations which provide advice on language preferred by marginalized people, groups and communities, and by our own staff and networks, to support us to make choices that respectfully reflect the way they wish to be referred to. We want to support everyone to feel empowered to be inclusive in their work, because equality isn’t equality if it isn’t for everyone.167weinreichHow to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework - Katherine White, Rishad Habib, David J. Hardisty, 201913780002023-03-13T10:44:49ZZHighlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is represented by the acronym SHIFT, and it proposes that consumers are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The authors also identify five broad challenges to encouraging sustainable behaviors and use these to develop novel theoretical propositions and directions for future research. Finally, the authors outline how practitioners aiming to encourage sustainable consumer behaviors can use this framework.167weinreichThe TV Will See You Now. As TVs become smarter and healthcare… | by Ari Mostov | Mar, 2023 | Medium13779992023-03-13T10:37:19ZZ167weinreichChoice Posture, Architecture, and Infrastructure: Systemic Behavioral Design for Public Health Policy - ScienceDirect13779982023-03-13T10:34:37ZZThe use of a “choice triad” model that encompasses choice posture, choice architecture, and choice infrastructure can help bridge disciplinary gaps.
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The triad can be employed throughout the design process, supporting diagnostic, generative, and evaluative design activities.
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Together these lenses can shift policymakers’ attention beyond public health outputs alone toward designing and maintaining conditions that allow solutions to flourish (condition design).167weinreichUX Research Templates - Notion13779972023-03-13T10:33:46ZZ167weinreichPeriodic Table of Storytelling13779922023-03-12T10:31:21ZZ167weinreichConnecting research with policy: Guide to writing for policy-makers13710942023-03-10T11:20:13ZZ167weinreichOn Availability Cascades - Marc Andreessen Substack13710922023-03-09T12:13:20ZZ“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”.
“Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”.
An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.167weinreichThe Measure of Things13710672023-03-07T20:05:30ZZWondering how big, small, tall, long, fast, heavy, or old something is? The Measure of Things is a tool to help you understand physical quantites in terms of things you (or your audience, or your readers) are already familiar with. Need a metaphor to emphasize a written measurement? Try including a comparison to the size of a whale, or the height of the Empire State Building, or the area of a tennis court. Need to understand how big a metric or English unit really is? Try comparing it to real, tangible objects.167weinreichPlanning for marketing planning: 14 steps to an effective presentation13710642023-03-06T23:31:15ZZ167weinreichA human-centered approach to government | Performance.gov13710632023-03-06T23:27:37ZZLife experiences are significant events or transitions that often require interactions and touchpoints with multiple Federal agencies and even levels of government. Too often, people have to navigate a tangled web of government websites, offices, and phone numbers to access the services they depend on. Government needs to better meet people where they are and be responsive to how they navigate these moments.
The “life experience” organizing framework requires a new model of the Federal delivery system working together—within agencies, across agencies, even across levels of government — driven by customer (“human-centered design”) research, rather than within bureaucratic silos and pre-conceived solutions, to solve problems.
Below are the Life Experiences that have been designated for collective government-wide improvement efforts.167weinreich