{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=7&r=json&user=weinreich","version":"1.0","limit":50,"page":"7","state":null,"r":"json","user":"weinreich","user_id":167,"count":5797,"count_bookmarks":50,"bookmarks":[{"id":"1491340","user":"167","cdate":"2024-05-01 01:40:26","updated":null,"title":"Emotional Shifts in Health Messages as a Strategy for Generating Talk and Behavior Change: Health Communication: Vol 0, No 0 - Get Access","link":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/10410236.2024.2305552?utm_campaign=chc&utm_medium=web&utm_source=news","state":"public","note":"Results indicated that emotional shift messages generated more talk than single-valence messages because they elicited greater emotional intensity and deeper message processing.","username":"weinreich","tags":"behavior_change,health_communication,theory","count":"3"},{"id":"1491335","user":"167","cdate":"2024-04-30 02:08:43","updated":null,"title":"Will Your Nudge Have a Lasting Impact?","link":"https:\/\/hbr.org\/2024\/04\/will-your-nudge-have-a-lasting-impact?","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,evaluation","count":"3"},{"id":"1491130","user":"167","cdate":"2024-04-27 14:33:28","updated":null,"title":"Super Rewards for Super Kids - Hope for Henry","link":"https:\/\/hopeforhenry.org\/our-programs\/super-rewards-for-super-kids\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,gaming,youth","count":"3"},{"id":"1491113","user":"167","cdate":"2024-04-24 03:00:26","updated":null,"title":"The Influence of Celebrities and Religious Leaders in Addressing Rumours on Social Media | SpringerLink","link":"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-031-41237-0_19","state":"public","note":"","username":"weinreich","tags":"behavior_change,health_communication,partnerships,social_media,social_network,strategy","count":"6"},{"id":"1491112","user":"167","cdate":"2024-04-24 02:50:44","updated":null,"title":"CCP Finds that a Little Technology is Game-Changing in Nigeria - Johns Hopkins Center for Communication Programs","link":"https:\/\/ccp.jhu.edu\/2024\/03\/11\/nigeria-game-dumb-phone-infectious-diseases-family-planning\/","state":"public","note":"","username":"weinreich","tags":"entertainment_education,gaming,international,mobile","count":"4"},{"id":"1490940","user":"167","cdate":"2024-04-11 02:49:33","updated":null,"title":"How To Believe In Yourself (and Succeed in Life!)","link":"https:\/\/www.scienceofpeople.com\/how-to-believe-in-yourself\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,inspiration,theory","count":"3"},{"id":"1490929","user":"167","cdate":"2024-04-09 02:29:28","updated":null,"title":"The Startup Naming Handbook - Shlomo Genchin","link":"https:\/\/thecreativemarketer.net\/#startup-naming-handbook","state":"public","note":"","username":"weinreich","tags":"branding,creativity,how_to,marketing","count":"4"},{"id":"1490926","user":"167","cdate":"2024-04-08 01:47:20","updated":null,"title":"JMIR mHealth and uHealth - Quality of Publicly Available Physical Activity Apps: Review and Content Analysis","link":"https:\/\/mhealth.jmir.org\/2018\/3\/e53\/","state":"public","note":"Out of the 93 behavior change techniques that can be used, on average only 7 were chosen, and the most common were related to:\r\n\r\n1. Feedback on behavior\r\n2. Goal setting\r\n3. Action planning\r\n\r\nAs the study says: \u201cwithin the \u201cGoals and Planning\u201d BCT group, only 3 out of 9 BCTs were utilized.","username":"weinreich","tags":"behavior_change,design,mobile","count":"3"},{"id":"1490841","user":"167","cdate":"2024-04-02 12:33:54","updated":null,"title":"How to Handle Confrontations with Confidence and Skill - Black Swan Group","link":"https:\/\/www.blackswanltd.com\/the-edge\/how-to-handle-confrontations-with-confidence-and-skill","state":"public","note":"Start with the Quick 2+1\u2122  to find your answer.\r\nThe next phase is to trust your intuition to Label\u2122 and Mirror\u2122 the circumstances or dynamics that may have led to the confrontation. Then use a little Dynamic Silence\u2122 to allow room for a response from the other side. Once they respond, use mirrors and labels to encourage them to keep talking and gather the information you need to get to the heart of the matter.","username":"weinreich","tags":"behavior_change,how_to,inspiration","count":"3"},{"id":"1490822","user":"167","cdate":"2024-03-31 02:56:04","updated":null,"title":"Where Do the 3 Concept Types Come From? | by Indi Young | Inclusive Software | Mar, 2024 | Medium","link":"https:\/\/medium.com\/inclusive-software\/where-do-the-3-concept-types-come-from-99a00c2a4edd","state":"public","note":"In my research, I focus on three things that ran through people\u2019s minds when they were working toward something. These three things are:\r\n\r\ninner thinking, thoughts, pondering, reasoning\r\nemotional reactions, feelings, moods\r\nguiding principles, personal rules","username":"weinreich","tags":"qualitative,research,target_audience","count":"3"},{"id":"1490821","user":"167","cdate":"2024-03-31 01:41:59","updated":null,"title":"Mark Ritson\u2019s Mass Consulting Rally","link":"https:\/\/mba.marketingweek.com\/ritsons-mass-consulting-rally\/","state":"public","note":"Communification - only focusing on marketing communications (promotion) - 8% of marketing","username":"weinreich","tags":"marketing,strategy","count":"2"},{"id":"1489688","user":"167","cdate":"2024-02-29 03:13:42","updated":null,"title":"Why Everyone (else) is a Hypocrite: Robert Kurzban at TEDxPrincetonlibrary - YouTube","link":"https:\/\/www.youtube.com\/watch?v=bOlJFs2dgzY","state":"public","note":"Do you wonder why people are so inconsistent? Why people often seem to contradict themselves? Why they believe things they know aren't true? Why they say \u201cDon't do X and then do that very thing?  Robert Kurzban explains why. The reason is that the human mind is modular, made up of a large number of parts with different functions. Sometimes these parts conflict with one another.","username":"weinreich","tags":"behavior_change,theory","count":"2"},{"id":"1489669","user":"167","cdate":"2024-02-28 07:13:15","updated":null,"title":"Open Policy Making toolkit - Guidance - GOV.UK","link":"https:\/\/www.gov.uk\/guidance\/open-policy-making-toolkit","state":"public","note":"This manual includes information about Open Policy Making as well as the tools and techniques policy makers can use to create more open and user led policy.","username":"weinreich","tags":"design,government,how_to,policy,strategy","count":"5"},{"id":"1489668","user":"167","cdate":"2024-02-28 07:11:53","updated":null,"title":"Introducing a 'Government as a System' toolkit - Policy Lab","link":"https:\/\/openpolicy.blog.gov.uk\/2020\/03\/06\/introducing-a-government-as-a-system-toolkit\/","state":"public","note":"The new toolkit crosses local, central and international government action.  It has many of the elements of the previous framework but also covers new ground. The most obvious is that we have changed the horizontal axis to better reflect the way government works in practice. This has meant including a number of new areas namely, influencing, engaging, designing, developing, resourcing, delivering and controlling (or managing). \r\n\r\nThe vertical axis still follows the same logic from \u2018softer\u2019 more collaborative power at the top, down to more formal government power at the bottom of the axis. The update includes many familiar things from nudging behaviour to convening power and also adds new areas like deliberative approaches such as citizen juries.\r\n\r\nThis is the framework for Policy Lab's new Government as a System toolkit.\r\nThe new Government as a System toolkit framework.\r\nWhen looking across the whole system, it now has 56 distinct actions. Of course this isn\u2019t an exhaustive set of options, you could create more and more detail as there is always more complexity and nuance that can be found in government. Importantly, we want policymakers to be considering how multiple levers are used together to address complex problems.","username":"weinreich","tags":"behavior_change,design,government,management,strategy","count":"5"},{"id":"1489642","user":"167","cdate":"2024-02-26 05:14:21","updated":null,"title":"It\u2019s Time to Change the Way We Write Screeners | Sago","link":"https:\/\/sago.com\/en\/resources\/blog\/its-time-to-change-the-way-we-write-screeners\/","state":"public","note":"And remember, keeping screeners under 12 questions is the magic number to prevent attrition.","username":"weinreich","tags":"qualitative,quantitative,research,target_audience","count":"4"},{"id":"1489641","user":"167","cdate":"2024-02-26 04:55:13","updated":null,"title":"New frontiers: The holistic impacts of nudging | Opinion | Research Live","link":"https:\/\/www.research-live.com\/article\/opinion\/new-frontiers-the-holistic-impacts-of-nudging\/id\/5062152","state":"public","note":"Over the past decade, behavioural scientists have identified five different holistic effects which can all impact on the overall effectiveness of a behaviour change intervention. Some of these effects or concepts can be positive, whereas others may end up neutralising the effect of any nudge, or worse, having a negative impact:\r\n\r\nLicensing effects\r\nCompensating effects\r\nPositive spillover effects\r\nDisplacement effects\r\nSystemic effects or what we are calling \u2018nudge fatigue\u2019","username":"weinreich","tags":"behavior_change,design,ethics","count":"3"},{"id":"1489640","user":"167","cdate":"2024-02-26 03:09:05","updated":null,"title":"Theory of Change Template | Miro","link":"https:\/\/miro.com\/templates\/theory-of-change\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,evaluation,how_to,strategy,theory","count":"5"},{"id":"1489639","user":"167","cdate":"2024-02-26 02:41:13","updated":null,"title":"How to Beat Procrastination \u2014 Wait But Why","link":"https:\/\/waitbutwhy.com\/2013\/11\/how-to-beat-procrastination.html","state":"public","note":"","username":"weinreich","tags":"behavior_change,inspiration","count":"2"},{"id":"1489638","user":"167","cdate":"2024-02-26 02:20:05","updated":null,"title":"Untapped Potential of Unobtrusive Observation for Studying Health Behaviors","link":"https:\/\/publichealth.jmir.org\/2024\/1\/e46638\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,inspiration,research","count":"3"},{"id":"1489601","user":"167","cdate":"2024-02-21 05:47:06","updated":null,"title":"We Dare You to Figure Out What Our Nonprofit Does - McSweeney\u2019s Internet Tendency","link":"https:\/\/www.mcsweeneys.net\/articles\/we-dare-you-to-figure-out-what-our-nonprofit-does","state":"public","note":"","username":"weinreich","tags":"humor,marketing,nonprofit","count":"3"},{"id":"1489506","user":"167","cdate":"2024-02-06 02:33:33","updated":null,"title":"Yoodli | Free Communication Coach","link":"https:\/\/app.yoodli.ai\/","state":"public","note":"","username":"weinreich","tags":"conference,professional_resource,technology","count":"3"},{"id":"1489498","user":"167","cdate":"2024-02-05 12:11:29","updated":null,"title":"Why the future of Planning is Opera, Only Fans, God, and Low Traffic Neighbourhoods","link":"https:\/\/creative.salon\/articles\/features\/future-of-planning-matt-waksman-ogilvy","state":"public","note":"Ogilvy UK head of strategy, advertising, Matt Waksman, illustrates and interprets the role of the strategist within advertising and wider society","username":"weinreich","tags":"inspiration,research,strategy,target_audience","count":"4"},{"id":"1489497","user":"167","cdate":"2024-02-05 12:10:11","updated":null,"title":"Gonorrhoea, low alcohol beer and the Autobahn","link":"https:\/\/creative.salon\/articles\/features\/strategy-and-the-city-matt-waksman-gonorrhoea-low-alcohol-beer-and-the-autobahn","state":"public","note":"In the first in his series of columns Ogilvy UK's head of strategy argues that accommodating behaviour - rather than adapting it - might be key to its change","username":"weinreich","tags":"behavior_change,strategy","count":"2"},{"id":"1489493","user":"167","cdate":"2024-02-04 07:48:18","updated":null,"title":"Elle Cordova on X: \u201cHow brands talk these days https:\/\/t.co\/OnM7o8kHt2\u201c \/ X","link":"https:\/\/twitter.com\/ellerhymes\/status\/1736034851390992701","state":"public","note":"","username":"weinreich","tags":"advertising,branding,humor,inspiration","count":"4"},{"id":"1489492","user":"167","cdate":"2024-02-04 02:32:45","updated":null,"title":"A synthesis of evidence for policy from behavioural science during COVID-19 | Nature","link":"https:\/\/www.nature.com\/articles\/s41586-023-06840-9?utm_source=substack&utm_medium=email#change-history","state":"public","note":"Scientific evidence regularly guides policy decisions1, with behavioural science increasingly part of this process2. In April 2020, an influential paper3 proposed 19 policy recommendations (\u2018claims\u2019) detailing how evidence from behavioural science could contribute to efforts to reduce impacts and end the COVID-19 pandemic. Here we assess 747 pandemic-related research articles that empirically investigated those claims. We report the scale of evidence and whether evidence supports them to indicate applicability for policymaking. Two independent teams, involving 72 reviewers, found evidence for 18 of 19 claims, with both teams finding evidence supporting 16 (89%) of those 18 claims. The strongest evidence supported claims that anticipated culture, polarization and misinformation would be associated with policy effectiveness. Claims suggesting trusted leaders and positive social norms increased adherence to behavioural interventions also had strong empirical support, as did appealing to social consensus or bipartisan agreement. Targeted language in messaging yielded mixed effects and there were no effects for highlighting individual benefits or protecting others. No available evidence existed to assess any distinct differences in effects between using the terms \u2018physical distancing\u2019 and \u2018social distancing\u2019. Analysis of 463 papers containing data showed generally large samples; 418 involved human participants with a mean of 16,848 (median of 1,699). That statistical power underscored improved suitability of behavioural science research for informing policy decisions. Furthermore, by implementing a standardized approach to evidence selection and synthesis, we amplify broader implications for advancing scientific evidence in policy formulation and prioritization.","username":"weinreich","tags":"behavior_change,campaign_effects,policy,strategy","count":"4"},{"id":"1489371","user":"167","cdate":"2024-01-24 06:55:14","updated":null,"title":"New Metaphors | Dan Lockton","link":"https:\/\/imaginari.es\/new-metaphors\/","state":"public","note":"New Metaphors is a creative toolkit for generating ideas and reframing problems.","username":"weinreich","tags":"creativity,health_communication,how_to,inspiration","count":"4"},{"id":"1489370","user":"167","cdate":"2024-01-24 05:56:42","updated":null,"title":"100 tiny changes to transform your life: from the one-minute rule to pyjama yoga | Health & wellbeing | The Guardian","link":"https:\/\/www.theguardian.com\/lifeandstyle\/2024\/jan\/01\/100-tiny-changes-to-transform-your-life-from-the-one-minute-rule-to-pyjama-yoga","state":"public","note":"","username":"weinreich","tags":"inspiration","count":"1"},{"id":"1489368","user":"167","cdate":"2024-01-24 03:12:36","updated":null,"title":"Thinking Styles - Indi Young","link":"https:\/\/indiyoung.com\/explanations-thinking-styles\/","state":"public","note":"Thinking Styles are the archetypes that you would base characters on, like characters in TV episodes. (Try writing your scenarios like TV episodes, with constant characters.) Characters think, react, and made decisions based on their thinking style archetype. BUT they also switch thinking styles depending on context. For example, if you take a flight as a single traveler versus bringing a young child along\u2013you\u2019ll probably change your thinking style for that flight, including getting to the gate, boarding, and deplaning.","username":"weinreich","tags":"behavior_change,design,how_to,research,target_audience","count":"5"},{"id":"1489316","user":"167","cdate":"2024-01-18 01:47:15","updated":null,"title":"The Battle between Commercial Marketing and Social Marketing \u2013 Philip Kotler, Giuseppe Fattori | Social marketing","link":"https:\/\/marketingsociale.net\/the-battle-between-commercial-marketing-and-social-marketing-philip-kotler-giuseppe-fattori\/","state":"public","note":"","username":"weinreich","tags":"environment,ethics,marketing,me,social_marketing","count":"5"},{"id":"1489310","user":"167","cdate":"2024-01-17 12:44:59","updated":null,"title":"Influencing the influencers_ A field experimental approach to promoting effective mental health communication on TikTok.docx.pdf - Google Drive","link":"https:\/\/drive.google.com\/file\/d\/1sMIwofUoBnQfpRSm2Ye9YxBUxW6zIyKE\/view","state":"public","note":"","username":"weinreich","tags":"cgm,entertainment_education,health_communication,mental_health,social_media,social_network,social_norms","count":"7"},{"id":"1489294","user":"167","cdate":"2024-01-16 13:24:58","updated":null,"title":"Free Behavior Design, Innovation and Change Tools - Robert Meza","link":"https:\/\/courses.aimforbehavior.com\/free-behavior-and-innovation-frameworks","state":"public","note":"Free Behavior Design, Innovation and Change Tools\r\n\r\nThese frameworks started out as internal tools we would use on client projects at Aim For Behavior, that would help us save time and create better outcomes for the customers and the companies we were working with.\r\n\r\nWe are always adding more frameworks or iterating the current ones based on the feedback.","username":"weinreich","tags":"behavior_change,design,how_to,strategy,theory","count":"5"},{"id":"1489293","user":"167","cdate":"2024-01-16 13:22:33","updated":null,"title":"DesignKit Online: Online Designing Tool | Free Download","link":"https:\/\/www.designkit.online\/","state":"public","note":"100+ open source innovation tools from the greatest design & strategy agencies in the world.\r\n\r\n\u200b\r\n\r\nIdeal for both offline or online workshops. All tools are pixel perfectly packaged in a vectorized PDF or PNG and can be downloaded for free.","username":"weinreich","tags":"consulting,creativity,design,how_to,research,strategy,training","count":"7"},{"id":"1489292","user":"167","cdate":"2024-01-16 13:15:08","updated":null,"title":"New Psychology Study Unearths Ways to Bolster Global Climate Awareness and Climate Action","link":"https:\/\/www.nyu.edu\/about\/news-publications\/news\/2023\/november\/new-psychology-study-unearths-ways-to-bolster-global-climate-awa.html","state":"public","note":"\u201cWe tested the effectiveness of different messages aimed at addressing climate change and created a tool that can be deployed by both lawmakers and practitioners to generate support for climate policy or to encourage action,\u201d says Madalina Vlasceanu, an assistant professor in New York University\u2019s Department of Psychology and the paper\u2019s lead author.\r\nThe tool, which the researchers describe as a \u201cClimate Intervention Webapp,\u201d takes into account an array of targeted audiences in the studied countries, ranging from nationality and political ideology to age, gender, education, and income level.\r\n\u201cTo maximize their impact, policymakers and advocates can assess which messaging is most promising for their publics,\u201d adds paper author Kimberly Doell, a senior scientist at the University of Vienna who led the project with Vlasceanu.\r\n\r\nArticle: https:\/\/osf.io\/preprints\/psyarxiv\/cr5at\r\nTool: https:\/\/climate-interventions.shinyapps.io\/climate-interventions\/","username":"weinreich","tags":"behavior_change,environment,health_communication,strategy,target_audience","count":"5"},{"id":"1489291","user":"167","cdate":"2024-01-16 13:11:22","updated":null,"title":"Asking Better Questions \u2014 Tom Darlington","link":"https:\/\/www.tomdarlington.co.uk\/blog\/betterquestions","state":"public","note":"If you\u2019re trying to think and act more creatively and more critically, focus on asking better, more interesting questions of the briefs you\u2019re tasked with answering. What we teach children can and should be applied to our own professional lives, too. A focus on problems and solutions first, promotes consistent, \u2018safe\u2019 answers, but won\u2019t move the work on. Spending time on asking and answering better questions will help refine the understanding of a problem and will create the conditions for new, interesting and challenging solutions.","username":"weinreich","tags":"inspiration,management,research,strategy","count":"4"},{"id":"1489290","user":"167","cdate":"2024-01-16 13:05:46","updated":null,"title":"Describing Personas: problems with bias and how Thinking Style archetypes can help | Inclusive Software","link":"https:\/\/medium.com\/inclusive-software\/describing-personas-af992e3fc527","state":"public","note":"I sometimes make a further suggestion to client teams who have years of experience working directly (via research) with the diversity of the people their organization supports. I suggest they abandon \u201cpersona\u201d (a representation of a person) and replace it with \u201cbehavioral audience segment\u201d (a representation of a group). (Note: I have begun calling these \u201cthinking styles\u201d to emphasize that a person can change to a different group based on context or experience.)This change allows those qualified teams to get away from names and photos. I don\u2019t suggest this for everyone.\r\n\r\nNote: \u201cBehavioral audience segment\u201d is the name I use, although there may be a better one. In its defense, Susan Weinschenk uses \u201cbehavioral science\u201d to mean what I am trying to represent. And \u201caudience segment\u201d is a common way to express a group an organization is focused on.","username":"weinreich","tags":"design,research,target_audience","count":"3"},{"id":"1489289","user":"167","cdate":"2024-01-16 13:03:35","updated":null,"title":"The Squabble Over Personas: It Turns Out There are Enough for Everyone | UXmas | An advent calendar for UX folk","link":"https:\/\/www.uxmas.com\/2013\/squabble-over-personas","state":"public","note":"Why are your organization\u2019s personas so hard to use? It might be because they are marketing personas, based on the way customers buy what you produce\u2014segments of the market divided up by the way each group tends to make a purchase decision. Maybe what you\u2019re designing for isn\u2019t the purchase process.\r\n\r\nA problem many organizations run into is relying on only one set of personas. Personas can be derived from any sort of audience segment. There are many ways your organization might have divided the people it supports into segments.\r\n\r\nThere are marketing or buying segments, demographic segments, preference segments, and behavioral segments, to name but a few. Within each of these types of segments, your organization might take different perspectives, such as first-time buyer and return buyer.","username":"weinreich","tags":"design,target_audience","count":"2"},{"id":"1489288","user":"167","cdate":"2024-01-16 13:00:19","updated":null,"title":"Using Thinking Styles to Look Beyond the \u201cAverage User\u201d with Indi Young","link":"https:\/\/www.userinterviews.com\/blog\/thinking-styles-research-indi-young","state":"public","note":"But she did explain how researching and designing for the majority or \u201caverage user\u201d actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people\u2019s behaviors, thoughts, and needs\u2014and how she uses that data to create thinking styles that inform more inclusive design decisions.\r\n\r\nIndi talked about\u2026\r\n\r\nWhy researchers should look for patterns, not anecdotes, to understand real user needs.\r\nWhat are thinking styles and how to uncover and use them.\r\nWhy your \u201caverage\u201d user often doesn\u2019t exist in the real world, and how we can do better.","username":"weinreich","tags":"design,marketing,research,strategy,target_audience","count":"5"},{"id":"1489287","user":"167","cdate":"2024-01-16 12:57:43","updated":null,"title":"How Do We Know If We Have Transformed Narrative Oceans? | by Pop Culture Collaborative | Dec, 2023 | Medium","link":"https:\/\/popcollab.medium.com\/how-do-we-know-if-we-have-transformed-narrative-oceans-751ba416c341","state":"public","note":"And the result is a new beta framework: INCITE \u2014 Inspiring Narrative Change Innovation through Tracking and Evaluation.\r\n\r\nThis new learning and evaluation framework has been developed to equip the pop culture narrative change field \u2014 comprised of artists, values-aligned entertainment leaders and companies, movement leaders, cultural strategists, narrative researchers, philanthropic partners, and more \u2014 with a shared methodology to unearth learnings and track short and long-term impact, at both the individual and collective levels. This launch of the beta INCITE framework is the first step in a road testing process set to take place over 2024 to make it useful and usable by field members and funders alike.","username":"weinreich","tags":"entertainment_education,evaluation,social_change,storytelling","count":"4"},{"id":"1489286","user":"167","cdate":"2024-01-16 12:55:37","updated":null,"title":"Can customer journey mapping help in designing behavioral experiments? | Behavia","link":"https:\/\/behavia.de\/behavioral-journet-assessment\/","state":"public","note":"From a process perspective, our task then becomes figuring out the optimal behavioral flow that reduces the friction between intentions and desired behaviors and stimulates progression through the journey \u2013 assuming at least a moderate interest in what is being offered by the organization.","username":"weinreich","tags":"behavior_change,design,strategy","count":"3"},{"id":"1489285","user":"167","cdate":"2024-01-16 12:53:43","updated":null,"title":"Emotion tracking (vs. reporting) increases the persistence of positive (vs. negative) emotions - ScienceDirect","link":"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0022103123001130","state":"public","note":"","username":"weinreich","tags":"behavior_change,mental_health,mobile,theory","count":"4"},{"id":"1489240","user":"167","cdate":"2024-01-14 13:42:19","updated":null,"title":"2023 Social Media Industry Benchmark Report | Rival IQ","link":"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/","state":"public","note":"","username":"weinreich","tags":"evaluation,social_media,social_network","count":"3"},{"id":"1489191","user":"167","cdate":"2024-01-10 13:10:00","updated":null,"title":"Aristotle\u2019s Poetics Explained \u2014 And Why It Matters For Screenwriters - YouTube","link":"https:\/\/www.youtube.com\/watch?v=eW2WjJWkLMU","state":"public","note":"","username":"weinreich","tags":"storytelling","count":"1"},{"id":"1489153","user":"167","cdate":"2024-01-07 03:55:47","updated":null,"title":"Frontiers | What's in and what's out in branding? A novel articulation effect for brand names","link":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2015.00585\/full","state":"public","note":"We constructed brand names for diverse products with consonantal stricture spots either from the front to the rear of the mouth, thus inwards (e.g., BODIKA), or from the rear to the front, thus outwards (e.g., KODIBA). These muscle dynamics resemble the oral kinematics during either ingestion (inwards), which feels positive, or expectoration (outwards), which feels negative. In 7 experiments (total N = 1261), participants liked products with inward names more than products with outward names (Experiment 1), reported higher purchase intentions (Experiment 2), and higher willingness-to-pay (Experiments 3a\u20133c, 4, 5), with the price gain amounting to 4\u201313% of the average estimated product value.","username":"weinreich","tags":"branding,health_communication,theory","count":"3"},{"id":"1489152","user":"167","cdate":"2024-01-07 03:54:40","updated":null,"title":"Behavior Market Fit Determines Product Market Fit","link":"https:\/\/www.thebehavioralscientist.com\/articles\/behavior-market-fit-determines-product-market-fit","state":"public","note":"The fact of the matter is that each market\/user group has its own particular set of situational and psychological differences that determine which behaviors will be adopted and which will never even be attempted.\r\n\r\nThe job of every product team, whether they know it or not, is to make it as easy and delightful as possible for their target market\/user group to perform a behavior that they find doable, useful, compelling, and enjoyable that also leads to an important business outcome for the company.\r\n\r\nIf any of these things are missing, there is no Behavior Market Fit and the project and any associated products will be a failure.","username":"weinreich","tags":"behavior_change,design,product,target_audience","count":"4"},{"id":"1489151","user":"167","cdate":"2024-01-07 03:53:17","updated":null,"title":"(moral) language of hate | PNAS Nexus | Oxford Academic","link":"https:\/\/academic.oup.com\/pnasnexus\/article\/2\/7\/pgad210\/7220655?login=false","state":"public","note":"","username":"weinreich","tags":"ethics,health_communication,social_change","count":"3"},{"id":"1489150","user":"167","cdate":"2024-01-07 02:32:53","updated":null,"title":"Influencers 101: Best Practices and Practical Approaches for Public Health Campaigns Lessons learned from tobacco prevention campaigns","link":"https:\/\/www.fda.gov\/media\/165158\/download","state":"public","note":"FDA\/Rescue","username":"weinreich","tags":"behavior_change,health_communication,how_to,social_media,tobacco","count":"5"},{"id":"1489149","user":"167","cdate":"2024-01-07 02:29:42","updated":null,"title":"Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years - Liz Foote, Kathleen Kelly, Nancy R. Lee, Abigail Abrash Walton, 2023","link":"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/15245004231191538","state":"public","note":"","username":"weinreich","tags":"academia,professional_resource,social_marketing,training","count":"4"},{"id":"1489027","user":"167","cdate":"2024-01-04 01:25:44","updated":null,"title":"Why public health campaigns about opioid misuse work \u2013 or don\u2019t","link":"https:\/\/uwm.edu\/news\/why-public-health-campaigns-about-opioid-misuse-work-or-dont\/","state":"public","note":"In one of my studies I showed that first-person internally focused narratives \u2013 that is, stories with a character in first person revealing their feelings, thoughts and motivations \u2013 heightened perceived dangers of prescription opioids, aroused anticipated guilt and promoted negative attitudes toward prescription opioids among the audience.","username":"weinreich","tags":"health_communication,substance_abuse","count":"2"},{"id":"1488979","user":"167","cdate":"2024-01-01 02:44:19","updated":null,"title":"AI kettles and fridges reduce hospital readmissions in NHS pilot","link":"https:\/\/www.ft.com\/content\/c743e4e3-866d-4c8c-a57b-20028aeba255","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,technology","count":"3"},{"id":"1488932","user":"167","cdate":"2023-12-25 05:30:25","updated":null,"title":"Development and Assessment of a Six-Item Index to Gauge Motivation to Receive COVID-19 Vaccination","link":"https:\/\/www.mdpi.com\/2076-393X\/12\/1\/6","state":"public","note":"The motivation index was informed by the FBM, which characterizes motivation as three sets of opposing constructs\u2014acceptance\/rejection, hope\/fear, and pleasure\/pain [14]. Applying the FBM, we coded and analyzed responses from the key informant interviews conducted in Yopougon Est. The results of this analysis were used to develop 12 items that were aligned with each FBM motivation construct.","username":"weinreich","tags":"behavior_change,theory","count":"2"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","branding","twitter","social_norms","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 8"}