{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=49&r=json&user=weinreich","version":"1.0","limit":50,"page":"49","state":null,"r":"json","user":"weinreich","user_id":167,"count":5797,"count_bookmarks":50,"bookmarks":[{"id":"76284","user":"167","cdate":"2017-01-19 01:10:17","updated":null,"title":"Inferring App Demand from Publicly Available Data by Rajiv Garg, Rahul Telang :: SSRN","link":"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=1924044","state":"public","note":"","username":"weinreich","tags":"mobile,quantitative,research","count":"3"},{"id":"76285","user":"167","cdate":"2017-01-15 08:31:15","updated":null,"title":"Review and Evaluation of Mindfulness-Based iPhone Apps","link":"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4705029\/","state":"public","note":"MARS - Mobile Application Rating Scale (MARS) - Mobile health app engagement, functionality, aesthetics, and information quality","username":"weinreich","tags":"evaluation,mental_health,mobile","count":"3"},{"id":"76286","user":"167","cdate":"2017-01-15 08:29:04","updated":null,"title":"The Best Meditation Apps For Every Personality in 2017 | Greatist","link":"http:\/\/greatist.com\/live\/best-meditation-apps-to-calm-down","state":"public","note":"","username":"weinreich","tags":"mental_health,mobile,target_audience","count":"3"},{"id":"76287","user":"167","cdate":"2017-01-11 09:08:33","updated":null,"title":"Marketing Strategy - What's the Role of Transmedia Storytelling in Marketing? : MarketingProfs Article","link":"http:\/\/www.marketingprofs.com\/opinions\/2012\/23726\/what-s-the-role-of-transmedia-storytelling-in-marketing","state":"public","note":"","username":"weinreich","tags":"me,storytelling","count":"2"},{"id":"76288","user":"167","cdate":"2017-01-05 12:34:26","updated":null,"title":"Making the truth stick & the myths fade: Lessons from cognitive psychology","link":"https:\/\/behavioralpolicy.org\/wp-content\/uploads\/2016\/2-1\/BSP_v2n1_Schwarz-Newman-Leach.pdf","state":"public","note":"","username":"weinreich","tags":"behavior_change,health_communication","count":"2"},{"id":"76289","user":"167","cdate":"2017-01-05 12:33:54","updated":"2020-05-14 08:01:43","title":"The effectiveness of social marketing in global health: a systematic review","link":"http:\/\/www.psi.org\/wp-content\/uploads\/2016\/08\/SMEB-Final.pdf","state":"public","note":"","username":"weinreich","tags":"campaign_effects,evaluation,international,social_marketing","count":"4"},{"id":"76290","user":"167","cdate":"2017-01-05 12:33:08","updated":null,"title":"JMIR-Can Mobile Phone Apps Influence People\u2019s Health Behavior Change? 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Yet universal building blocks of value do exist, creating opportunities for companies to improve their performance in current markets or break into new ones. A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver. The right combinations, our analysis shows, pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth.\n\nWe have identified 30 \u201celements of value\u201d\u2014fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers\u2019 personal needs. For example, the life-changing element motivation  is at the core of Fitbit\u2019s exercise-tracking products. Others are outwardly focused, helping customers interact in or navigate the external world. The functional element organizes is central to The Container Store and Intuit\u2019s TurboTax, because both help consumers deal with complexities in their world.","username":"weinreich","tags":"behavior_change,marketing,target_audience,theory","count":"4"},{"id":"76298","user":"167","cdate":"2017-01-05 12:26:49","updated":null,"title":"How Behavioral Science Is Serving the American People | whitehouse.gov","link":"https:\/\/www.whitehouse.gov\/blog\/2016\/09\/15\/learn-how-behavioral-science-being-used-better-serve-american-people","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,government","count":"3"},{"id":"76299","user":"167","cdate":"2017-01-05 12:26:30","updated":null,"title":"The Behavioural Insights Team\u2019s Update Report: 2015-16 - Behavioural Insights Team | The Behavioural Insights Team","link":"http:\/\/www.behaviouralinsights.co.uk\/uncategorized\/the-behavioural-insights-teams-update-report-2015-16\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,government","count":"3"},{"id":"76300","user":"167","cdate":"2017-01-05 12:26:13","updated":null,"title":"SC Launch first nudge unit in the Middle East : Supreme Committee for Delivery & Legacy","link":"http:\/\/www.sc.qa\/en\/news\/sc-launch-first-nudge-unit-in-the-middle-east","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,government","count":"3"},{"id":"76301","user":"167","cdate":"2017-01-05 12:25:46","updated":null,"title":"Why Nudging Your Customers Can Backfire","link":"https:\/\/hbr.org\/2016\/04\/why-nudging-your-customers-can-backfire?utm_source=twitter&utm_medium=social&utm_campaign=harvardbiz","state":"public","note":"","username":"weinreich","tags":"behavior_change,design","count":"2"},{"id":"76302","user":"167","cdate":"2017-01-05 12:25:12","updated":null,"title":"Video: Behavioral Insights Teams: A New Approach to Leading Policy Change | Institute of Politics - YouTube","link":"https:\/\/www.youtube.com\/watch?v=lKP5hI2MhBI","state":"public","note":"Max Bazerman, co-director of the Center for Public Leadership; Odette van de Riet, Leader of BIT IenM, the Behavioral Insight Team of the Netherlands Ministry of Infrastructure and the Environment; and David Halpern, Chief Executive of the Behavioural Insights Team and Board Director of the Office of the Prime Minister of the United Kingdom, joined moderator Iris Bohnet, Professor of Public Policy at HKS and Director of the Women and Public Policy Program, and co-Director of the Behavioral Insights Group, in a conversation on behavioral insights. The panel discussed its experiences applying behavioral economics findings, such as \"nudge\" techniques, to issues of public interest.","username":"weinreich","tags":"behavior_change,design","count":"2"},{"id":"76303","user":"167","cdate":"2017-01-05 12:19:43","updated":null,"title":"Behaviour Centred Design: towards an applied science of behaviour change: Health Psychology Review: Vol 10, No 4","link":"http:\/\/www.tandfonline.com\/doi\/full\/10.1080\/17437199.2016.1219673","state":"public","note":"","username":"weinreich","tags":"behavior_change,theory","count":"2"},{"id":"76304","user":"167","cdate":"2017-01-05 12:14:16","updated":null,"title":"Radical new approach to behavior change for public health -- ScienceDaily","link":"https:\/\/www.sciencedaily.com\/releases\/2016\/09\/160913100605.htm","state":"public","note":"Underpinned by reinforcement learning, a fundamental theory of the dynamics of behavior change, BCD also incorporates theories about the evolution of behavioral control and human motivation, and a revised version of 'behavior settings' theory which helps explain the relationship between individuals and the environment.\n\nThese theories suggest that, in order to change specific behaviors, interventions must create surprise, revalue the target behavior and facilitate performance of the changed behavior by modifying the environment in which it takes place.\n\nBCD involves a process for designing such interventions that follows five steps: Assess, Build, Create, Deliver, and Evaluate.","username":"weinreich","tags":"behavior_change,theory","count":"2"},{"id":"76305","user":"167","cdate":"2017-01-05 12:12:40","updated":null,"title":"Good Behavior? What I Learned at the Behavioral Summit (and How it Freaked Me Out a Little) \u2013 Empowering you to make wise decisions","link":"http:\/\/www.decisionfish.com\/good-behavior\/","state":"public","note":"","username":"weinreich","tags":"behavior_change","count":"1"},{"id":"76306","user":"167","cdate":"2017-01-05 12:12:15","updated":null,"title":"Applying Behavioral Insights to Improve Health and Health Care","link":"http:\/\/catalyst.nejm.org\/applying-behavioral-insights-improve-health-care\/","state":"public","note":"BIT uses a simple framework to apply behavioral science to policy: in order to encourage a behavior, make it Easy, Attractive, Social, and Timely (EAST). The sections below give some examples of how this framework can be applied to improve health and health care. Many of these initiatives were tested through low-cost randomized controlled trials; we believe that such trials could be used much more by health care providers and policymakers to improve their everyday activities.","username":"weinreich","tags":"behavior_change,design","count":"2"},{"id":"76307","user":"167","cdate":"2017-01-05 12:11:29","updated":null,"title":"10 Must-Listen Podcasts for Every Social Change-Maker - +Acumen","link":"http:\/\/plusacumen.org\/blog\/10-must-listen-podcasts-for-every-social-change-maker\/","state":"public","note":"","username":"weinreich","tags":"bibliography,inspiration,social_change,social_media","count":"4"},{"id":"76308","user":"167","cdate":"2017-01-05 12:10:41","updated":null,"title":"Thoughts on Behavior Change | James Kanka | Pulse | LinkedIn","link":"https:\/\/www.linkedin.com\/pulse\/thoughts-behavior-change-james-kanka?trk=hp-feed-article-title-comment","state":"public","note":"","username":"weinreich","tags":"behavior_change","count":"1"},{"id":"76309","user":"167","cdate":"2017-01-05 12:09:55","updated":null,"title":"This researcher programmed bots to fight racism on Twitter. It worked. - The Washington Post","link":"https:\/\/www.washingtonpost.com\/news\/monkey-cage\/wp\/2016\/11\/17\/this-researcher-programmed-bots-to-fight-racism-on-twitter-it-worked\/?postshare=6791479402585759&tid=ss_fb-bottom&utm_term=.8f33230678d9","state":"public","note":"","username":"weinreich","tags":"social_change,social_media,twitter","count":"3"},{"id":"76310","user":"167","cdate":"2017-01-05 12:09:13","updated":null,"title":"Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing","link":"http:\/\/www.alterspark.com\/blog\/psychological-backfiring-psychology-can-damage-websites-apps-digital-marketing?utm_content=buffer59fd9&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer","state":"public","note":"From Brian Cugelman","username":"weinreich","tags":"behavior_change,health_communication,online_marketing","count":"3"},{"id":"76311","user":"167","cdate":"2017-01-05 12:08:16","updated":null,"title":"JMIR-Web-Based Antismoking Advertising to Promote Smoking Cessation: A Randomized Controlled Trial | Yom-Tov | Journal of Medical Internet Research","link":"http:\/\/www.jmir.org\/2016\/11\/e306","state":"public","note":"","username":"weinreich","tags":"advertising,social_network,tobacco","count":"3"},{"id":"76312","user":"167","cdate":"2017-01-05 12:07:21","updated":null,"title":"Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love? | Adweek","link":"http:\/\/www.adweek.com\/adfreak\/can-you-figure-out-mystery-inside-remarkable-ad-about-high-school-love-174933","state":"public","note":"","username":"weinreich","tags":"advertising,sample_campaigns","count":"2"},{"id":"76313","user":"167","cdate":"2017-01-05 12:06:52","updated":null,"title":"Social Norms, Social Change I - University of Pennsylvania, Unicef | Coursera","link":"https:\/\/www.coursera.org\/learn\/norms","state":"public","note":"","username":"weinreich","tags":"academia,social_change,social_norms","count":"3"},{"id":"76314","user":"167","cdate":"2017-01-05 12:05:51","updated":null,"title":"China has made obedience to the State a game | The Independent","link":"http:\/\/www.independent.co.uk\/news\/world\/asia\/china-has-made-obedience-to-the-state-a-game-a6783841.html","state":"public","note":"","username":"weinreich","tags":"ethics,gaming,government,policy","count":"4"},{"id":"76315","user":"167","cdate":"2017-01-05 12:05:02","updated":"2020-05-14 08:01:52","title":"Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review: Journal of Physical Activity and Health: Vol 13, No 11","link":"http:\/\/journals.humankinetics.com\/doi\/abs\/10.1123\/jpah.2015-0189","state":"public","note":"","username":"weinreich","tags":"campaign_effects,evaluation,obesity,social_marketing","count":"4"},{"id":"76316","user":"167","cdate":"2017-01-05 12:04:23","updated":"2020-06-17 03:52:20","title":"Designing for Social Impact - Chap 1 O'Reilly publication - Gretchen Anderson (PDF)","link":"http:\/\/www.oreilly.com\/design\/free\/files\/designing-for-social-impact.pdf","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,social_change","count":"3"},{"id":"76317","user":"167","cdate":"2017-01-05 12:00:27","updated":null,"title":"The Architecture of Provider-Parent Vaccine Discussions at Health Supervision Visits | Articles | Pediatrics","link":"http:\/\/pediatrics.aappublications.org\/content\/early\/2013\/10\/30\/peds.2013-2037","state":"public","note":"Parents had significantly higher odds of resisting vaccine recommendations if the provider used a participatory rather than a presumptive initiation format (adjusted odds ratio: 17.5; 95% confidence interval: 1.2\u2013253.5). When parents resisted, 50% of providers pursued their original recommendations (eg, \u201cHe really needs these shots\u201d), and 47% of initially resistant parents subsequently accepted recommendations when they did.","username":"weinreich","tags":"health_communication","count":"1"},{"id":"76318","user":"167","cdate":"2017-01-05 11:59:05","updated":null,"title":"Countering Vaccine Hesitancy | From the American Academy of Pediatrics | Pediatrics","link":"http:\/\/pediatrics.aappublications.org\/content\/early\/2016\/08\/25\/peds.2016-2146","state":"public","note":"This clinical report provides information about addressing parental concerns about vaccination.","username":"weinreich","tags":"health_communication","count":"1"},{"id":"76319","user":"167","cdate":"2017-01-05 11:58:25","updated":null,"title":"Effective Messages in Vaccine Promotion: A Randomized Trial","link":"http:\/\/pediatrics.aappublications.org\/content\/early\/2014\/02\/25\/peds.2013-2365","state":"public","note":"Pro-vaccine messages do not always\nwork as intended. The effectiveness of those messages may vary\ndepending on existing parental attitudes toward vaccines. For\nsome parents, they may actually increase misperceptions or\nreduce vaccination intention.","username":"weinreich","tags":"behavior_change,health_communication","count":"2"},{"id":"76320","user":"167","cdate":"2017-01-05 11:40:41","updated":null,"title":"A New Framework for Customer Segmentation","link":"https:\/\/hbr.org\/2013\/06\/a-new-framework-for-customer-s","state":"public","note":"Jobs to be Done","username":"weinreich","tags":"research,target_audience","count":"2"},{"id":"76321","user":"167","cdate":"2017-01-05 11:39:21","updated":null,"title":"Peer crowd affiliation as a segmentation tool for young adult tobacco use -- Lisha et al. 25 (Suppl 1): i83 -- Tobacco Control","link":"http:\/\/tobaccocontrol.bmj.com\/content\/25\/Suppl_1\/i83.full","state":"public","note":"","username":"weinreich","tags":"research,social_marketing,target_audience,tobacco","count":"4"},{"id":"76322","user":"167","cdate":"2017-01-05 11:38:44","updated":null,"title":"Gamification - University of Pennsylvania | Coursera","link":"https:\/\/www.coursera.org\/learn\/gamification","state":"public","note":"","username":"weinreich","tags":"academia,gaming,how_to","count":"3"},{"id":"76323","user":"167","cdate":"2017-01-05 11:37:41","updated":null,"title":"ynet \u05e1\u05e7\u05e8 \u05de\u05e4\u05ea\u05d9\u05e2: \u05d4\u05d7\u05e8\u05d3\u05d9\u05dd \u05e2\u05d5\u05e9\u05d9\u05dd \u05d9\u05d5\u05ea\u05e8 \u05e1\u05e4\u05d5\u05e8\u05d8 \u05de\u05e9\u05d0\u05e8 \u05d0\u05d6\u05e8\u05d7\u05d9 \u05d9\u05e9\u05e8\u05d0\u05dc - \u05d1\u05e8\u05d9\u05d0\u05d5\u05ea","link":"http:\/\/www.ynet.co.il\/articles\/0,7340,L-4880530,00.html","state":"public","note":"","username":"weinreich","tags":"israel,obesity,target_audience","count":"3"},{"id":"76324","user":"167","cdate":"2017-01-05 10:59:19","updated":null,"title":"\"Qualitative Research for Social Marketing: One Organization\u2019s Journey \" by Kim Longfield, Reid Moorsmith et al.","link":"http:\/\/nsuworks.nova.edu\/tqr\/vol21\/iss1\/7\/","state":"public","note":"","username":"weinreich","tags":"qualitative,research","count":"2"},{"id":"76325","user":"167","cdate":"2017-01-05 02:30:29","updated":null,"title":"The Best of Social Marketing in 2016 - On Social Marketing and Social Change","link":"http:\/\/socialmarketing.blogs.com\/r_craiig_lefebvres_social\/2017\/01\/the-best-of-social-marketing-in-2016.html","state":"public","note":"","username":"weinreich","tags":"bibliography,social_marketing","count":"2"},{"id":"76326","user":"167","cdate":"2017-01-04 14:53:23","updated":null,"title":"7 Steps to Buying Facebook Mobile App Install Ads That Get Downloads","link":"http:\/\/www.bluecloudsolutions.com\/blog\/buying-facebook-app-install-ads-like-a-boss\/","state":"public","note":"","username":"weinreich","tags":"advertising,how_to,social_network","count":"3"},{"id":"76327","user":"167","cdate":"2017-01-04 04:35:25","updated":null,"title":"Communicating With Parents About Vaccines","link":"http:\/\/www.medscape.com\/viewarticle\/866456_3","state":"public","note":"One author has developed a practical approach to categorizing vaccine-hesitant parents into five groups, depending on the source and strength of their vaccine beliefs[9]:\n\n\"Uninformed but educable\" parents have been influenced by friends and relatives who have planted doubts about the safety of vaccines. They are unsure whether these messages are accurate and seek correct information and reassurance.\n\n\"Misinformed but correctable\" parents have heard only antivaccine messages, predominantly from media sources. They are open to provaccine messages and accurate information.\n\n\"Well-read and open-minded\" parents have researched pro- and antivaccine messages. They seek advice from a healthcare provider to assess the merits of the arguments and put them in a proper context.\n\n\"Convinced and contented\" parents have strong antivaccine views and go to the provider, sometimes owing to pressure from a family member, to listen to the other side of the argument. Although this group may change their attitudes over time, the chances of complete success are low.\n\n\"Committed and missionary\" parents hold firmly entrenched antivaccine views and may try and convince the provider to agree with them.","username":"weinreich","tags":"health_communication,target_audience","count":"2"},{"id":"76328","user":"167","cdate":"2017-01-01 09:58:42","updated":null,"title":"How To Socratically Question New Project Leads - Double Your Freelancing","link":"https:\/\/doubleyourfreelancing.com\/socratically-question-new-project-leads\/","state":"public","note":"","username":"weinreich","tags":"inspiration","count":"1"},{"id":"76329","user":"167","cdate":"2016-12-25 10:25:58","updated":null,"title":"Get Mental Notes - App interaction design cards","link":"http:\/\/www.getmentalnotes.com\/cards","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,gaming,theory","count":"4"},{"id":"76330","user":"167","cdate":"2016-12-21 04:39:54","updated":null,"title":"The 6 Step Guide to Getting Free Press for Your Startup | OkDork.com","link":"http:\/\/okdork.com\/2014\/08\/12\/how-to-do-pr-for-your-startup-without-spending-any-money\/","state":"public","note":"","username":"weinreich","tags":"public_relations","count":"1"},{"id":"76331","user":"167","cdate":"2016-12-13 15:26:09","updated":null,"title":"50 Meticulous Style Guides Every Startup Should See Before Launching \u2013 Design School","link":"https:\/\/designschool.canva.com\/blog\/50-meticulous-style-guides-every-startup-see-launching\/","state":"public","note":"","username":"weinreich","tags":"branding,graphic_design","count":"2"},{"id":"76332","user":"167","cdate":"2016-12-13 14:07:31","updated":null,"title":"Welcome | Voice and Tone","link":"http:\/\/voiceandtone.com\/","state":"public","note":"","username":"weinreich","tags":"branding,online_marketing","count":"2"},{"id":"76333","user":"167","cdate":"2016-12-13 14:07:06","updated":null,"title":"Welcome to the MailChimp Content Style Guide | MailChimp Content Style Guide","link":"http:\/\/styleguide.mailchimp.com\/","state":"public","note":"","username":"weinreich","tags":"branding,online_marketing","count":"2"},{"id":"76334","user":"167","cdate":"2016-12-13 13:52:15","updated":null,"title":"Online tone of voice for business - ABC Copywriting","link":"http:\/\/www.abccopywriting.com\/2009\/09\/21\/online-tone-of-voice-for-business","state":"public","note":"","username":"weinreich","tags":"branding,online_marketing","count":"2"},{"id":"76335","user":"167","cdate":"2016-12-13 13:31:01","updated":null,"title":"How to define your brand\u2019s tone of voice - ABC Copywriting","link":"http:\/\/www.abccopywriting.com\/2010\/08\/31\/tone-of-voice-brand","state":"public","note":"","username":"weinreich","tags":"branding","count":"1"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","branding","twitter","social_norms","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 50"}