{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=41&r=json&user=weinreich","version":"1.0","limit":50,"page":"41","state":null,"r":"json","user":"weinreich","user_id":167,"count":5797,"count_bookmarks":50,"bookmarks":[{"id":"244018","user":"167","cdate":"2019-04-02 04:37:44","updated":"2019-04-02 04:40:10","title":"Checklist Design - best UI elements for the best UX practice","link":"https:\/\/www.checklist.design\/?ref=uxdesignweekly","state":"public","note":"","username":"weinreich","tags":"design,how_to,mobile,online_marketing","count":"4"},{"id":"244008","user":"167","cdate":"2019-03-31 07:45:44","updated":null,"title":"Using Story Completion Methods in Qualitative Research: Qualitative Research in Psychology: Vol 16, No 1","link":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/14780887.2018.1536378","state":"public","note":"","username":"weinreich","tags":"qualitative,research,storytelling","count":"3"},{"id":"244004","user":"167","cdate":"2019-03-31 01:47:34","updated":null,"title":"Solving Brand Problems With Behavioral Science | Branding Strategy Insider","link":"https:\/\/www.brandingstrategyinsider.com\/2018\/09\/solving-brand-problems-with-behavioral-science.html#.XKBrseszZ8x","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,health_communication","count":"3"},{"id":"243981","user":"167","cdate":"2019-03-27 03:18:09","updated":null,"title":"Hand Gestures Could Help Save Moms\u2019 Lives in Mali","link":"https:\/\/ccp.jhu.edu\/2019\/03\/11\/hand-gestures-could-save-moms-lives\/","state":"public","note":"","username":"weinreich","tags":"health_communication","count":"1"},{"id":"243979","user":"167","cdate":"2019-03-26 12:33:29","updated":null,"title":"Why it matters that Madam Secretary is fighting vaccine misinformation - The Verge","link":"https:\/\/www.theverge.com\/2019\/3\/26\/18282535\/madam-secretary-measles-outbreaks-mmr-vaccine-misinformation-anti-vaxxer-cbs","state":"public","note":"Measles appeared as the villain in the latest episode of the CBS show Madam Secretary. The story arc captured the risks of vaccine hesitancy \u2014 and it showcases the power of a fictional TV show to communicate facts.","username":"weinreich","tags":"entertainment_education","count":"1"},{"id":"243978","user":"167","cdate":"2019-03-26 06:51:07","updated":null,"title":"Why You Procrastinate (It Has Nothing to Do With Self-Control) - The New York Times","link":"https:\/\/www.nytimes.com\/2019\/03\/25\/smarter-living\/why-you-procrastinate-it-has-nothing-to-do-with-self-control.html","state":"public","note":"","username":"weinreich","tags":"inspiration","count":"1"},{"id":"243975","user":"167","cdate":"2019-03-25 13:47:34","updated":null,"title":"The Hidden Costs of Reminders - Behavioral Scientist","link":"http:\/\/behavioralscientist.org\/the-hidden-costs-of-reminders\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,health_communication,place","count":"3"},{"id":"243962","user":"167","cdate":"2019-03-24 16:28:50","updated":null,"title":"Does it matter if a week starts on Monday or Sunday? How calendar format can boost goal motivation - ScienceDirect","link":"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022103118302427","state":"public","note":"Individuals viewed calendars showing today as the first day versus a control.\r\n\r\n\u2022\r\nGoal motivation increased if today matched the first day on a calendar.\r\n\r\n\u2022\r\nIndividuals made more self-reported progress towards personal goals if calendar matched.","username":"weinreich","tags":"behavior_change,design","count":"2"},{"id":"243960","user":"167","cdate":"2019-03-24 08:52:56","updated":null,"title":"Earning Prizes for Fighting an Addiction - The New York Times","link":"https:\/\/www.nytimes.com\/2019\/03\/12\/opinion\/earning-prizes-for-fighting-an-addiction.html?utm_source=ActiveCampaign&utm_medium=email&utm_content=Neurosexism%3A+the+myth+that+men+and+women+have+different+brains+%5BBest+Reads%5D&utm_campaign=Weekly+Digest+%2","state":"public","note":"David Oliver wins gift cards for staying away from drugs. At St. Paul\u2019s Hospital in Vancouver, British Columbia \u2014 which treats more overdoses than any other hospital in Canada \u2014 a program rewards users of cocaine and other stimulants with prizes when they don\u2019t use. It\u2019s a new approach to help substance abusers, and it\u2019s also being tried in Veterans Affairs hospitals across the United States.","username":"weinreich","tags":"behavior_change,strategy,substance_abuse","count":"3"},{"id":"243957","user":"167","cdate":"2019-03-24 06:03:02","updated":null,"title":"The State of SIE Report \u2014 Mapping the landscape of social impact entertainment","link":"https:\/\/thestateofsie.com\/","state":"public","note":"Social impact entertainment (SIE) is changing the world. Our landmark report explores this emerging field through the views and insight of the artists and industry experts who know it best.","username":"weinreich","tags":"entertainment_education,social_change,storytelling","count":"3"},{"id":"243927","user":"167","cdate":"2019-03-21 07:33:22","updated":null,"title":"Measuring Program Outcomes: A Practical Approach - United Way of America","link":"https:\/\/digitalcommons.unomaha.edu\/cgi\/viewcontent.cgi?article=1047&context=slceeval&fbclid=IwAR3AQhD3yovhXPlRNOLwhmhNplKDsmalB5yN1owrEkqUPW9g9MZDrE7eeeQ","state":"public","note":"Guide to outcome evaluation and development of logic models","username":"weinreich","tags":"evaluation,management,research,theory","count":"4"},{"id":"243863","user":"167","cdate":"2019-03-17 03:38:09","updated":null,"title":"Discover the Octalysis Secrets Behind AirBnB\u2019s Success (Part 1) - The Octalysis Group","link":"https:\/\/octalysisgroup.com\/2019\/02\/discover-the-octalysis-secrets-behind-airbnbs-success-part-1\/?utm_source=Octalysis+Happenings&utm_campaign=e9240a00d6-EMAIL_CAMPAIGN_2018_08_06_03_20_COPY_01&utm_medium=email&utm_term=0_55a1efbedd-e9240a00d6-135714505&mc","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,gaming","count":"3"},{"id":"243848","user":"167","cdate":"2019-03-14 08:38:12","updated":null,"title":"The difference between doing something, and being the type of person who does that something...","link":"https:\/\/www.guychampniss.com\/blog\/the-difference-between-doing-something-and-being-the-type-of-person-who-does-that-something","state":"public","note":"When it comes to motivating people to vote, identity theory is influential. Studies have shown us that how we refer to people ahead of a vote can influence their likelihood to vote. In short, if we use a noun (a \u2018voter\u2019) rather than a verb (\u2018to vote\u2019), we can see double digit increases in voter turn-out.\r\n\r\nTo be clear, this is one of the largest effects identified in a large-scale field experiment\u200a\u2014\u200aan uptick of over 10%, simply as a result of reframing the request to use the vote.\r\n\r\nIdentity theory tells us this happens because the noun version (\u2018a voter\u2019) speaks to our self-concept; wanting to align with what society expects of us, increases the likelihood of us engaging in that behaviour. It\u2019s an opportunity for positive distinctiveness.","username":"weinreich","tags":"behavior_change,health_communication,target_audience","count":"3"},{"id":"243847","user":"167","cdate":"2019-03-14 08:28:50","updated":null,"title":"Organizing Brainstorming Workshops: A Designer\u2019s Guide \u2014 Smashing Magazine","link":"https:\/\/www.smashingmagazine.com\/2019\/03\/conducting-brainstorming-workshops\/?ref=uxdesignweekly","state":"public","note":"","username":"weinreich","tags":"creativity,how_to,management","count":"3"},{"id":"243846","user":"167","cdate":"2019-03-14 08:06:11","updated":null,"title":"Good for Some, Bad for Others: The Welfare Effects of Nudges | Behavioraleconomics.com | The BE Hub","link":"https:\/\/www.behavioraleconomics.com\/good-for-some-bad-for-others-the-welfare-effects-of-nudges\/?fbclid=IwAR1VnhdTAXLhqXqNYH41Bly80KdyXqdP3NYVzlKrvoW8dVELN62V98wLHSQ","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,ethics","count":"3"},{"id":"243759","user":"167","cdate":"2019-02-28 03:53:11","updated":null,"title":"12 Non-Awkward Team Building Activities That Build Trust | Science of People","link":"https:\/\/www.scienceofpeople.com\/team-building-activities\/?utm_campaign=Weekly+Wednesday+Win+2%2F27%2F2019&utm_content=Weekly+Wednesday+Win+2%2F27%2F2019+-+variation&utm_id=weinreich%40social-marketing.com&utm_medium=email_action&utm_source=customer.io","state":"public","note":"","username":"weinreich","tags":"management,training","count":"2"},{"id":"243757","user":"167","cdate":"2019-02-28 02:31:22","updated":null,"title":"Evaluation of Protection in Humanitarian Action","link":"https:\/\/www.alnap.org\/system\/files\/content\/resource\/files\/main\/EPHA%20Guide%20online%20interactive.pdf","state":"public","note":"","username":"weinreich","tags":"evaluation,how_to","count":"2"},{"id":"243747","user":"167","cdate":"2019-02-27 02:38:00","updated":null,"title":"Study: Sugary Drink Consumption Down by Half in Berkeley Since Soda Tax Implemented | The California Report | KQED News","link":"https:\/\/www.kqed.org\/news\/11727998\/study-sugary-drink-consumption-down-by-half-in-berkeley-since-soda-tax-implemented","state":"public","note":"","username":"weinreich","tags":"behavior_change,obesity,policy","count":"3"},{"id":"243745","user":"167","cdate":"2019-02-26 14:24:19","updated":null,"title":"A Guide to Changing Someone Else\u2019s Beliefs \u2013 Reasonable Doubt \u2013 Medium","link":"https:\/\/medium.com\/s\/reasonable-doubt\/a-guide-to-changing-someone-elses-beliefs-c08fc1cb956b","state":"public","note":"","username":"weinreich","tags":"behavior_change,health_communication","count":"2"},{"id":"243717","user":"167","cdate":"2019-02-25 01:57:19","updated":null,"title":"How to Respond to Skepticism of Testing Small Groups of Users","link":"https:\/\/www.nngroup.com\/articles\/responding-skepticism-small-usability-tests\/?utm_source=Alertbox&utm_campaign=0061a76fc7-footers_smallnskeptic_personafail_2019_02_25&utm_medium=email&utm_term=0_7f29a2b335-0061a76fc7-24361717","state":"public","note":"","username":"weinreich","tags":"design,qualitative,research","count":"3"},{"id":"243712","user":"167","cdate":"2019-02-23 14:58:52","updated":null,"title":"65 Simple Ways To Promote Your Mobile App","link":"https:\/\/www.forbes.com\/sites\/allbusiness\/2015\/11\/07\/65-simple-ways-to-promote-your-mobile-app\/#18b544ea48c4","state":"public","note":"","username":"weinreich","tags":"mobile,online_marketing,technology","count":"3"},{"id":"243694","user":"167","cdate":"2019-02-21 10:16:10","updated":null,"title":"Find your hot-core early customers Part 1 of 3 (2019) - YouTube","link":"https:\/\/www.youtube.com\/watch?v=LFwSCalhSGY","state":"public","note":"Amy Jo Kim\r\nSuperfan funnel:\r\n1) Potential customers - who are they? what are their unmet needs?\r\n2) Super fans\r\n3) Job stories - design-ready insights to shape product design - lifestyle and insights re: fans\r\n\r\nSuperfan screener - 3 closed ended multiple choice Q's relevant to topic, plus 3 open ended about what they're doing now, what they want\r\n\r\nRecruitment via Craigslist, taskrabbit, userinterviews.com, social media ads, friends\/family, et al","username":"weinreich","tags":"design,research,target_audience","count":"3"},{"id":"243693","user":"167","cdate":"2019-02-21 10:05:54","updated":null,"title":"Find your ideal customers with 3 magic interview questions - Part 2 of 3 (2019) - YouTube","link":"https:\/\/www.youtube.com\/watch?v=efZfRst1gN8&feature=youtu.be","state":"public","note":"20 5-minute Speed interviews with super fans - Amy Jo Kim\r\n1. Day in the life - walk me through the parts of your day with relevant activities\r\n2. What's working with your current approach? What have you already tried to address your pain points? What's working best for you right now?\r\n3. What could be better? What would you change?","username":"weinreich","tags":"design,qualitative,research","count":"3"},{"id":"241771","user":"167","cdate":"2019-02-18 01:08:17","updated":null,"title":"Top 10 Application-Design Mistakes","link":"https:\/\/www.nngroup.com\/articles\/top-10-application-design-mistakes\/?utm_source=Alertbox&utm_campaign=07c124393f-appdesignmistakes_uxretrospectives_2019_02_18&utm_medium=email&utm_term=0_7f29a2b335-07c124393f-24361717","state":"public","note":"Here is our current list of the top 10 application-design mistakes that are both egregious and commonplace.","username":"weinreich","tags":"design,graphic_design,technology","count":"3"},{"id":"241754","user":"167","cdate":"2019-02-16 09:27:30","updated":null,"title":"Effective Self-Control Strategies Involve Much More Than Willpower, Research Shows \u2013 Association for Psychological Science","link":"https:\/\/www.psychologicalscience.org\/news\/releases\/effective-self-control-strategies.html?fbclid=IwAR1CqovZU6feXGRlub3e3GAjmA3HxjrUGYt3OvOh4Bcu38dmJWxbGWp0aMk","state":"public","note":"Based on their comprehensive review of available research, Duckworth, Milkman, and Laibson propose a framework that organizes evidence-based self-control strategies along two dimensions based on how the strategies are implemented and who is initiating them.\r\n\r\nThey observe that in some cases the best self-control strategy involves us changing the situation to create incentives or obstacles that help us exercise self-control, such as using apps that restrict our phone usage or keeping junk food out of the house. In other cases it\u2019s more effective to change how we think about the situation \u2014 for example, by making an if\u00ad-then plan to anticipate how we\u2019ll deal with treats in the office \u2014 so that exercising self-control becomes more appealing or easier to accomplish.\r\n\r\nOther strategies work better when someone else implements them for us. For example, our electricity company might use social norms to prompt a change in our thinking, showing us how our energy usage compares with that of our neighbors. And policymakers often use situational constraints to prompt behavior focused on the long-term. Examples range from incentives (e.g., tax rebates for eco-friendly building materials) to penalties (e.g., raising taxes on cigarettes and alcohol). Employers are increasingly using another type of situational constraint, defaults, to encourage employees to save for retirement; many are requiring people to opt out of an employer-provided retirement plan if they don\u2019t want to participate.","username":"weinreich","tags":"behavior_change","count":"1"},{"id":"241753","user":"167","cdate":"2019-02-16 09:25:46","updated":null,"title":"Two psychologists have a surprising theory on how to get motivated \u2014 Quartz at Work","link":"https:\/\/qz.com\/work\/1363911\/two-psychologists-have-a-surprising-theory-on-how-to-get-motivated\/?utm_source=facebook&utm_medium=qz-organic","state":"public","note":"Giving advice, as opposed to receiving it, appears to help unmotivated people feel powerful because it involves reflecting on knowledge that they already have. So if you\u2019re completely clueless about the resources or strategies necessary for progress, asking for help is probably the best first step. But if you (like most of us), know what you need to do, but are having trouble actually doing it, giving someone advice may be the push you need.","username":"weinreich","tags":"behavior_change,health_communication","count":"2"},{"id":"241731","user":"167","cdate":"2019-02-14 12:19:26","updated":null,"title":"A set of posters on how to design for accessibility","link":"https:\/\/ukhomeoffice.github.io\/accessibility-posters\/posters\/accessibility-posters.pdf","state":"public","note":"","username":"weinreich","tags":"graphic_design,target_audience","count":"2"},{"id":"241727","user":"167","cdate":"2019-02-14 03:16:13","updated":null,"title":"Fyre Festival to fashion week, how do Instagram influencers make so much money?","link":"https:\/\/amp.usatoday.com\/amp\/2787560002?utm_source=Non-Obvious+Newsletter+-+Main+List&utm_campaign=e88c053fa2-EMAIL_CAMPAIGN_2019_02_13_11_48&utm_medium=email&utm_term=0_f14a852876-e88c053fa2-56884485","state":"public","note":"An industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers. That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative. \r\n\r\nAlong with pricing structures based on follower counts, CPEs (cost per engagement) have emerged as another way to calculate marketing rates. Engagement is typically defined by interactions with content such as likes, comments, clicks or shares. Engagement rates can be found by adding up all engagements on a post, dividing it by follower counts and multiplying by 100.","username":"weinreich","tags":"management,public_relations,social_media","count":"3"},{"id":"241726","user":"167","cdate":"2019-02-14 00:14:27","updated":null,"title":"\u201cI Don\u2019t\u201d versus \u201cI Can\u2019t\u201d: When Empowered Refusal Motivates Goal-Directed Behavior","link":"https:\/\/www.bauer.uh.edu\/vpatrick\/docs\/DontversusCant.pdf","state":"public","note":"","username":"weinreich","tags":"behavior_change,health_communication","count":"2"},{"id":"241725","user":"167","cdate":"2019-02-14 00:13:20","updated":null,"title":"Interactive websites may cause antismoking messages to backfire | Penn State University","link":"https:\/\/news.psu.edu\/story\/557373\/2019\/02\/05\/research\/interactive-websites-may-cause-antismoking-messages-backfire","state":"public","note":"In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.","username":"weinreich","tags":"behavior_change,health_communication,online_marketing,tobacco","count":"4"},{"id":"241724","user":"167","cdate":"2019-02-14 00:11:30","updated":null,"title":"A mathematical theory might explain human behaviour","link":"http:\/\/www.lse.ac.uk\/News\/Latest-news-from-LSE\/2019\/02-Feb-19\/A-mathematical-theory-might-explain-human-behaviour","state":"public","note":"","username":"weinreich","tags":"behavior_change,theory","count":"2"},{"id":"241722","user":"167","cdate":"2019-02-14 00:10:52","updated":null,"title":"Cross Scott: Arizona man recalled 'The Office' to give woman CPR - The Washington Post","link":"https:\/\/www.washingtonpost.com\/lifestyle\/2019\/01\/26\/she-wasnt-breathing-he-didnt-know-cpr-then-he-recalled-an-old-episode-office\/?fbclid=IwAR1hXGEyz2Vzd6wrTlBoUPhsHkJpih7o_a2-UbWiCGzUmH7iF-xkpb1WwGM&utm_term=.d765c4f98c60","state":"public","note":"","username":"weinreich","tags":"behavior_change,entertainment_education,health_communication,humor","count":"4"},{"id":"241701","user":"167","cdate":"2019-02-12 04:08:35","updated":null,"title":"How to Visualize Statistically Significant P-Values with Squares | Depict Data Studio","link":"https:\/\/depictdatastudio.com\/statistically-significant-p-values\/","state":"public","note":"","username":"weinreich","tags":"graphic_design,quantitative,research","count":"3"},{"id":"241682","user":"167","cdate":"2019-02-11 07:10:57","updated":null,"title":"Brand Social Purpose cartoon | Marketoonist | Tom Fishburne","link":"https:\/\/marketoonist.com\/2019\/02\/brand-social-purpose.html?utm_source=Marketoon+of+the+Week&utm_campaign=aa9f67c1fe-EMAIL_CAMPAIGN_2018_0429_COPY_01&utm_medium=email&utm_term=0_4ae9870613-aa9f67c1fe-200401969","state":"public","note":"Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place.\r\n\r\nThere is power in purpose-driven brands. And yet, when every piece of marketing attempts to communicate some kind of social purpose, social purpose can start to lose its meaning, particularly when purpose is left to the agency.Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place.","username":"weinreich","tags":"branding,cause_marketing,humor","count":"3"},{"id":"234091","user":"167","cdate":"2019-01-31 05:57:37","updated":null,"title":"Humanitarian and Country Icons 2018 - World | ReliefWeb","link":"https:\/\/reliefweb.int\/report\/world\/humanitarian-and-country-icons-2018","state":"public","note":"","username":"weinreich","tags":"graphic_design,health_communication","count":"2"},{"id":"234084","user":"167","cdate":"2019-01-30 13:04:59","updated":null,"title":"Changing Behavior","link":"https:\/\/vimeo.com\/314250359","state":"public","note":"short video re: different modes of decisionmaking","username":"weinreich","tags":"behavior_change","count":"1"},{"id":"234077","user":"167","cdate":"2019-01-29 07:21:56","updated":null,"title":"Opportunity costs just went up | Seth's Blog","link":"https:\/\/seths.blog\/2019\/01\/opportunity-costs-just-went-up\/","state":"public","note":"You\u2019re about to spend 11 minutes perfecting an email to a customer. You could do a 90% ideal job in one minute, and the extra 10 minutes spent will increase the \u2018quality\u2019 of the email to 92%.\r\n\r\nThe alternative? Now, you could spend that ten minutes reading a chapter of an important new book. You could learn a few new functions in Javascript. You could dive deep into the underlying economics of your new project\u2026","username":"weinreich","tags":"inspiration,management","count":"2"},{"id":"234074","user":"167","cdate":"2019-01-29 05:55:27","updated":null,"title":"Stop \u2018fighting\u2019 cancer, and start treating it like any other illness | Simon Jenkins | Opinion | The Guardian","link":"https:\/\/www.theguardian.com\/commentisfree\/2019\/jan\/28\/stop-fighting-cancer-ordinary-illness-language","state":"public","note":"","username":"weinreich","tags":"health_communication","count":"1"},{"id":"234073","user":"167","cdate":"2019-01-29 03:19:06","updated":null,"title":"A Cartoon from The New Yorker","link":"https:\/\/www.newyorker.com\/cartoon\/a15439","state":"public","note":"Data viz - \"I'll pause for a moment so you can let this information sink in.\"","username":"weinreich","tags":"conference,graphic_design,humor,research","count":"4"},{"id":"234071","user":"167","cdate":"2019-01-29 02:16:50","updated":null,"title":"Six Verbs That Make You Sound Weak (No Matter Your Job Title)","link":"https:\/\/www.fastcompany.com\/40523559\/six-verbs-that-make-you-sound-weak-no-matter-your-job-title","state":"public","note":"","username":"weinreich","tags":"health_communication,inspiration,management","count":"3"},{"id":"234070","user":"167","cdate":"2019-01-29 02:09:17","updated":null,"title":"Protecting your online privacy is tough\u2014but here's a start \u2014 Quartz","link":"https:\/\/qz.com\/1525661\/your-digital-identity-has-three-layers-and-you-can-only-protect-one-of-them\/","state":"public","note":"Graphic of layers - 1) what you share, 2) what your behavior tells them, 3) what the machine thinks about you","username":"weinreich","tags":"ethics,social_media,technology","count":"3"},{"id":"234069","user":"167","cdate":"2019-01-28 14:51:05","updated":null,"title":"MY ISLAND MY COMMUNITY HIV\/AIDS SCRIPTWRITERS GUIDE","link":"https:\/\/www.thecompassforsbc.org\/sites\/default\/files\/project_examples\/My%20Island%20-%20Scriptwriters%20Guide%20-%20HIVAIDS%5B4%5D.pdf","state":"public","note":"To provide technical advice to the scriptwriters of Callaloo to help translate science to relevant\r\nmessages and actions to address knowledge, attitude and behavior changes in the key results areas.\r\nBuilding the knowledge, shifting attitudes and ultimately changing behaviors will support reaching the\r\nobjectives of the program. The following HIV\/AIDS scriptwriters guide has been developed based on the\r\nresults of the knowledge, attitude and behavior change (KAB) baseline survey conducted between\r\nJanuary to March 2012 and supplemented by current research conducted by key partners (Refer to\r\nSources of Information).","username":"weinreich","tags":"entertainment_education,storytelling","count":"2"},{"id":"234058","user":"167","cdate":"2019-01-28 04:34:53","updated":null,"title":"I Took on My Village Elders to End FGM","link":"https:\/\/www.bbc.co.uk\/programmes\/p060m113","state":"public","note":"Convinced Masai elders to do away with cutting but to keep the rest of the coming of age ceremony","username":"weinreich","tags":"product,social_change","count":"2"},{"id":"234051","user":"167","cdate":"2019-01-27 04:52:40","updated":null,"title":"2019 Edelman Trust Barometer | Edelman","link":"https:\/\/www.edelman.com\/trust-barometer","state":"public","note":"The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year\u2014people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust \u201cmy employer\u201d to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).","username":"weinreich","tags":"health_communication,strategy,target_audience","count":"3"},{"id":"234050","user":"167","cdate":"2019-01-27 04:49:41","updated":null,"title":"Reducing fear to influence policy preferences: An experiment with sharks and beach safety policy options - ScienceDirect","link":"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0308597X17302397#!","state":"public","note":"This article reports on new research that finds certain messages reduce fear of sharks, key to promoting conservation-minded responses to shark bites. Here it is argued that the sophistication in public feelings toward these highly emotional events has allowed new actors to mobilize and given rise to the \u2018Save the Sharks\u2019 movement. In a unique experiment coupling randomly assigned intent-based priming messages with exposure to sharks in a \u2018shark tunnel\u2019, a potential path to reduce public fear of sharks and alter policy preferences is investigated. Priming for the absence of intent yielded significant fear extinction effects, providing a viable means of increasing support for non-lethal policy options following shark bite incidents. High levels of pride and low levels of blame for bite incidents are also found. In all, this article provides a step towards improving our understanding of fear and fear reduction in public policy.","username":"weinreich","tags":"behavior_change,health_communication,theory","count":"3"},{"id":"234049","user":"167","cdate":"2019-01-27 04:47:34","updated":null,"title":"Framing discourse around conservative values shifts climate change attitudes -- ScienceDaily","link":"https:\/\/www.sciencedaily.com\/releases\/2016\/04\/160425143307.htm","state":"public","note":"","username":"weinreich","tags":"health_communication,storytelling","count":"2"},{"id":"234048","user":"167","cdate":"2019-01-27 04:45:43","updated":null,"title":"How Protests Become Successful Social Movements","link":"https:\/\/hbr.org\/2017\/01\/how-protests-become-successful-social-movements","state":"public","note":"","username":"weinreich","tags":"how_to,social_change","count":"2"},{"id":"234047","user":"167","cdate":"2019-01-27 04:44:12","updated":null,"title":"Toolbox for Behaviour Changers","link":"http:\/\/www.ieadsm.org\/wp\/files\/Subtask-8-Toolkit-for-Behaviour-Changers1.pdf","state":"public","note":"The Subtask 8 deliverable was to create a testable toolbox for behaviour change interventions:\r\n\u2022 A description and evaluation of the validity and effectiveness of the Collective Impact Approach in the energy\r\narena, as a peer-reviewed paper (Rotmann, 2016 and 2017a, Cobben 2017).\r\n\u2022 A Decision-making Tree that enables Behaviour Changers to better utilise the findings of ST1 & 2\r\n\u2022 A peer-reviewed paper on the impact of storytelling in energy research (Rotmann, 2017b; Moezzi, Janda and\r\nRotmann, 2017; Rotmann, 2018).\r\n\u2022 A collection of sector stories from each Behaviour Changer (see ST6 Final reports & Rotmann, 2017b)\r\n\u2022 This includes a list of behavioural intervention tools each Behaviour Changer has at their disposal in each of\r\ntheir national and sectoral contexts (see Task 24 workshop minutes and ST6 Final reports).\r\n\u2022 Continued testing and development of evaluation tools created in ST 3 & 9 (Rotmann and Chapman, 2018).\r\n\u2022 Testable toolbox for national Behaviour Changers (when choosing to take part in ST11, see Cowan et al 2017\r\nand 2018) and\/or synthesis of internationally-valid tools to feed into the Overarching Story","username":"weinreich","tags":"behavior_change,how_to","count":"2"},{"id":"234046","user":"167","cdate":"2019-01-27 04:27:37","updated":null,"title":"World Social Marketing Conference Proceedings 2015","link":"http:\/\/2018.wsmconference.co.uk\/wp-content\/uploads\/2015\/04\/WSM-2015-Proceedings-book.pdf","state":"public","note":"","username":"weinreich","tags":"conference,social_marketing","count":"2"},{"id":"234045","user":"167","cdate":"2019-01-27 04:22:40","updated":null,"title":"A beginner\u2019s guide to AI: Human-level machine intelligence","link":"https:\/\/thenextweb.com\/artificial-intelligence\/2018\/11\/16\/a-beginners-guide-to-ai-human-level-machine-intelligence\/","state":"public","note":"","username":"weinreich","tags":"design,technology","count":"2"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","branding","twitter","social_norms","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 42"}