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The competition arm had the greatest increase in physical activity from baseline during the intervention; during the 12-week follow-up, physical activity was lower in all arms, but remained significantly greater in the competition arm than in the control arm.","username":"weinreich","tags":"behavior_change,design,gaming,obesity","count":"4"},{"id":"266710","user":"167","cdate":"2019-09-08 05:04:14","updated":null,"title":"Indian \u201cSesame Street\u201d Show Improves Preschoolers\u2019 Skills | UMD School of Public Health","link":"http:\/\/sph.umd.edu\/news-item\/indian-sesame-street-show-improves-preschoolers-skills","state":"public","note":"","username":"weinreich","tags":"behavior_change,entertainment_education","count":"2"},{"id":"266709","user":"167","cdate":"2019-09-08 04:57:26","updated":null,"title":"Back to School Special: Transmedia Entertainment \u2014 Henry Jenkins","link":"http:\/\/henryjenkins.org\/blog\/2019\/8\/28\/back-to-school-special-transmedia-entertainment-hcp8s","state":"public","note":"transmedia course syllabus","username":"weinreich","tags":"academia,storytelling","count":"2"},{"id":"266706","user":"167","cdate":"2019-09-08 03:54:13","updated":"2019-09-08 03:54:22","title":"Climate change, language and politics: How should we talk about what's happening to the planet? - The Washington Post","link":"https:\/\/www.washingtonpost.com\/lifestyle\/style\/how-should-we-talk-about-whats-happening-to-our-planet\/2019\/08\/26\/d28c4bcc-b213-11e9-8f6c-7828e68cb15f_story.html?noredirect=on","state":"public","note":"In the middle of a winter\u2019s night in 2017, Frank Luntz\u2019s cellphone alerted him to a nearby wildfire. The longtime analyst of public opinion opened his bedroom curtains and saw, less than a mile away, flames chewing the dark sky over Los Angeles. Luntz \u2014 who specializes in how the public reacts to words \u2014 saw scary evidence of a threat that he once tried to neutralize with language. In 2001, he\u2019d written a memo of environmental talking points for Republican politicians and instructed them to scrub their vocabulary of \u201cglobal warming,\u201d because it had \u201ccatastrophic connotations,\u201d and rely on another term: \u201cclimate change,\u201d which suggested \u201ca more controllable and less emotional challenge.\u201d\r\n\r\nLast month, with a revised script, Luntz appeared before the Senate Democrats\u2019 Special Committee on the Climate Crisis.\r\n\r\n\u201cI\u2019m here before you to say that I was wrong in 2001,\u201d Luntz said. Nearby was a colorful chart of vocabulary, developed since his polling in 2009 showed bipartisan support for climate legislation. He went on: \u201cI\u2019ve changed. And I will help you with messaging, if you wish to have it.\u201d","username":"weinreich","tags":"environment,health_communication,policy","count":"3"},{"id":"266705","user":"167","cdate":"2019-09-08 03:31:10","updated":"2020-12-05 12:50:40","title":"Hello, and Thanks for All the Fish: Tips for effective research recruiting","link":"https:\/\/medium.com\/mule-design\/hello-and-thanks-for-all-the-fish-9f76895e4fb1","state":"public","note":"","username":"weinreich","tags":"how_to,qualitative,quantitative,research,target_audience","count":"5"},{"id":"266704","user":"167","cdate":"2019-09-08 02:48:47","updated":null,"title":"What is Social Marketing? 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There are nine modules, 65 pieces of content, and a methodology for sharing curriculum across all the sectors and networks. Material has been compiled, piloted, and tested in collaboration with many contributors from across IFRC and National Societies. Each module has a recipe that puts our raw materials in suggested steps to reach a learning objective. To help support you in creating your own recipe, we also include a listing of 'ingredients' for a topic, organised by type:","username":"weinreich","tags":"health_communication,how_to,quantitative,research,training","count":"5"},{"id":"266660","user":"167","cdate":"2019-09-05 02:38:49","updated":null,"title":"A matter of habit: Recognizing the multiple roles of habit in health behaviour - Gardner - 2019 - British Journal of Health Psychology - Wiley Online Library","link":"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/bjhp.12369","state":"public","note":"A habit is not necessarily a single action. Many behaviors that you may want to turn into habits have sub-actions involved in either instigating or executing the behavior. So there are a number of possible entry points to intervene to support the development of that habit.","username":"weinreich","tags":"behavior_change,theory","count":"2"},{"id":"266659","user":"167","cdate":"2019-09-05 02:22:11","updated":null,"title":"Addressing gender-based violence norms and behaviors: Using social signalling and behavioral science","link":"https:\/\/medium.com\/busara-center-blog\/addressing-gender-based-violence-norms-and-behaviors-aa1ce91c1f8c","state":"public","note":"However, when the ZCCP video was combined with the social nudge : \u201cMany people in your community have also watched this video,\u2019\u2019 the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.","username":"weinreich","tags":"behavior_change,campaign_effects,entertainment_education,theory","count":"4"},{"id":"266657","user":"167","cdate":"2019-09-05 02:09:03","updated":null,"title":"The Story of Narratives | The Behavioural Insights Team","link":"https:\/\/www.bi.team\/blogs\/the-story-of-narratives\/","state":"public","note":"","username":"weinreich","tags":"policy,storytelling","count":"2"},{"id":"266656","user":"167","cdate":"2019-09-05 02:03:52","updated":null,"title":"Erez Yoeli on Twitter: \u201cTogether with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1\/X https:\/\/t.co\/h5n002LnRA\u201c \/ Twitter","link":"https:\/\/twitter.com\/erezyoeli\/status\/1169355122784104453","state":"public","note":"","username":"weinreich","tags":"behavior_change,campaign_effects,mobile,sample_campaigns","count":"4"},{"id":"266642","user":"167","cdate":"2019-09-04 13:06:30","updated":null,"title":"How to Create Sustainable Behaviour Change Through Social Media Marketing","link":"https:\/\/alltopstartups.com\/2018\/03\/28\/how-to-create-sustainable-behaviour-change-through-social-media-marketing\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,social_media","count":"2"},{"id":"266641","user":"167","cdate":"2019-09-04 12:22:55","updated":null,"title":"How to Best Pitch a Retainer Agreement | High-Income Business Writing","link":"https:\/\/b2blauncher.com\/retainer-agreement\/?inf_contact_key=d790898f90c595904fd8c10fb29a2382b7af0999dac2af6212784c39e05d2aef&fbclid=IwAR3igtFgvZUZWhYVbnYa46Wj5eO11ZB0zDi0ywCEzQf0t_BwM0qD8SQ9joE","state":"public","note":"","username":"weinreich","tags":"consulting","count":"1"},{"id":"266626","user":"167","cdate":"2019-09-02 14:23:36","updated":null,"title":"Crafting environmental messages to affect social change \u2013 Please keep to the path","link":"https:\/\/keeptothepath.com\/2019\/05\/23\/crafting-environmental-messages-to-affect-social-change\/","state":"public","note":"Messages focused on the economic costs or negative impacts to individuals were more effective than motivational messaging in gaining support from the public and reducing the psychological distance of an environmental issue.","username":"weinreich","tags":"behavior_change,environment,health_communication","count":"3"},{"id":"266625","user":"167","cdate":"2019-09-02 14:21:30","updated":null,"title":"What\u2019s Wrong With Your Survey? How to Reduce Error and Increase Reliability","link":"https:\/\/www.forsmarshgroup.com\/knowledge\/news-blog\/posts\/2019\/august\/what-s-wrong-with-your-survey\/","state":"public","note":"","username":"weinreich","tags":"quantitative,research","count":"2"},{"id":"266624","user":"167","cdate":"2019-09-02 14:15:36","updated":null,"title":"Using virtual reality experiences to treat severe pain","link":"https:\/\/haptic.al\/using-virtual-reality-experiences-to-treat-severe-pain-951c7f9e9186","state":"public","note":"","username":"weinreich","tags":"mental_health,storytelling,technology","count":"3"},{"id":"266623","user":"167","cdate":"2019-09-02 14:13:04","updated":null,"title":"Homo Narrativus and the Trouble with Fame - Issue 75: Story - Nautilus","link":"http:\/\/nautil.us\/issue\/75\/story\/homo-narrativus-and-the-trouble-with-fame-rp","state":"public","note":"","username":"weinreich","tags":"storytelling","count":"1"},{"id":"266621","user":"167","cdate":"2019-09-02 12:07:52","updated":null,"title":"Compilation of Social Marketing Evidence of Effectiveness - CEPSM","link":"https:\/\/cepsm.ca\/blog\/compilation-of-social-marketing-evidence-of-effectiveness\/","state":"public","note":"","username":"weinreich","tags":"academia,campaign_effects,evaluation,social_marketing","count":"4"},{"id":"266601","user":"167","cdate":"2019-08-30 06:14:06","updated":"2019-08-30 06:14:18","title":"Navigating the Gray Between Buy-In and Co-Creation | Call to Action: Marketing and Communications in Higher Education","link":"https:\/\/www.insidehighered.com\/blogs\/call-action-marketing-and-communications-higher-education\/navigating-gray-between-buy-and-co?utm_source=t.co&utm_medium=referral","state":"public","note":"","username":"weinreich","tags":"cgm,management,strategy,target_audience","count":"4"},{"id":"266600","user":"167","cdate":"2019-08-30 06:05:47","updated":null,"title":"Your Friendly Guide to Colors in Data Visualisation | Chartable","link":"https:\/\/blog.datawrapper.de\/colorguide\/","state":"public","note":"","username":"weinreich","tags":"graphic_design,quantitative,research","count":"3"},{"id":"266599","user":"167","cdate":"2019-08-30 06:00:16","updated":null,"title":"The phone case models use to subvert Instagram - The Verge","link":"https:\/\/www.theverge.com\/2019\/8\/20\/20813762\/urban-sophistication-phone-case-mental-health-warning-instagram-gigi-hadid-kaia-gerber","state":"public","note":"","username":"weinreich","tags":"mental_health,place,product","count":"3"},{"id":"266598","user":"167","cdate":"2019-08-30 05:35:53","updated":null,"title":"Nagging misconceptions about nudge theory | TheHill","link":"https:\/\/thehill.com\/opinion\/finance\/440491-nagging-misconceptions-about-nudge?ref=contento","state":"public","note":"1. Nudges do not respect freedom.\r\n2. Nudges are based on excessive trust in government.\r\n3. Nudges cannot achieve a whole lot.","username":"weinreich","tags":"behavior_change,design,policy","count":"3"},{"id":"266597","user":"167","cdate":"2019-08-30 05:32:38","updated":null,"title":"Evaluating Effect Size in Psychological Research: Sense and Nonsense - David C. Funder, Daniel J. Ozer, 2019","link":"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/2515245919847202?journalCode=ampa","state":"public","note":"","username":"weinreich","tags":"evaluation,quantitative,research","count":"3"},{"id":"266594","user":"167","cdate":"2019-08-30 02:10:02","updated":"2020-05-14 07:51:18","title":"Daniel J. O\u2019Keefe  PUBLICATIONS AND PAPERS","link":"http:\/\/www.dokeefe.net\/publicationlist.html","state":"public","note":"research on health comm messaging effects","username":"weinreich","tags":"campaign_effects,evaluation,health_communication,quantitative,research,theory","count":"6"},{"id":"266593","user":"167","cdate":"2019-08-30 02:08:15","updated":null,"title":"Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence: Communication Methods and Measures: Vol 0, No 0","link":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/19312458.2019.1620711","state":"public","note":"","username":"weinreich","tags":"evaluation,health_communication,research","count":"3"},{"id":"266587","user":"167","cdate":"2019-08-29 15:24:49","updated":null,"title":"Creating Names with Emotional Appeal - The Startup - Medium","link":"https:\/\/medium.com\/swlh\/creating-names-with-emotional-appeal-43783e06b8d8","state":"public","note":"","username":"weinreich","tags":"branding,creativity,strategy","count":"3"},{"id":"266586","user":"167","cdate":"2019-08-29 15:14:13","updated":null,"title":"Three Ways to Effectively Communicate to Different Kinds of Decision-Makers - Thrive Global","link":"https:\/\/thriveglobal.com\/stories\/three-ways-to-effectively-communicate-to-different-kinds-of-decision-makers\/?utm_campaign=coschedule&utm_source=twitter&utm_medium=nancyduarte","state":"public","note":"","username":"weinreich","tags":"health_communication,management,target_audience","count":"3"},{"id":"266565","user":"167","cdate":"2019-08-27 14:40:16","updated":null,"title":"An Automated Text Message Navigation Program Improves the Show Rate for Outpatient Colonoscopy - Nadim Mahmud, Sahil D. Doshi, Mary S. Coniglio, Michelle Clermont, Donna Bernard, Catherine Reitz, Vandana Khungar, David A. Asch, Shivan J. Mehta,","link":"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/1090198119869964?journalCode=hebc","state":"public","note":"","username":"weinreich","tags":"behavior_change,mobile","count":"2"},{"id":"266564","user":"167","cdate":"2019-08-27 14:35:48","updated":null,"title":"Listen when people find adverts offensive #knifefree | LinkedIn","link":"https:\/\/www.linkedin.com\/pulse\/we-should-listen-when-people-tell-us-find-chicken-box-claire-mcalpine\/","state":"public","note":"There are 6 implications I've drawn from this initial analysis:\r\n\r\nAuthentic engagement - embed authentic engagement and feedback processes all through the campaign development journey\r\nBehaviour change levers audit - identify and review all of the behaviour change levers, not just those where communications can make a difference\r\nMedium, message, messenger - critically analyse the relationship between these for each creative execution\r\nAuthentic inclusion - ensure diversity is embedded into your teams and planning processes and that this inclusion is authentic and supportive\r\nThe constraints of comms - recognise circumstances where communications are not the most effective behaviour change and\/or confidence building lever\r\nRemember that communications don't take place in a vacuum - reflect on how communications can have an impact on the system outside of comms touchpoints","username":"weinreich","tags":"behavior_change,ethics,social_marketing","count":"3"},{"id":"266563","user":"167","cdate":"2019-08-27 14:34:53","updated":null,"title":"Metaphors Matter: Seeing Our Achievements As \u201cCompleting A Journey\u201d Helps Maintain Success \u2013 Research Digest","link":"https:\/\/digest.bps.org.uk\/2019\/08\/16\/metaphors-matter-seeing-our-achievements-as-completing-a-journey-helps-maintain-success\/","state":"public","note":"","username":"weinreich","tags":"health_communication","count":"1"},{"id":"266560","user":"167","cdate":"2019-08-27 02:53:44","updated":null,"title":"Universal Design | asla.org","link":"https:\/\/www.asla.org\/universaldesign.aspx","state":"public","note":"If we want everyone to participate in public life, we must design and build an inclusive public realm that is accessible to all. Public life can\u2019t just be available to the abled, young, or healthy.\r\n\r\nEveryone navigates the built environment differently, with abilities changing across a person's lifespan. The sizeable global population of people with physical, auditory, or visual disabilities, autism or neurodevelopmental and\/or intellectual disabilities, or neuro-cognitive disorders will face greater challenges if we don\u2019t begin to more widely apply universal design principles.","username":"weinreich","tags":"design,environment,place,target_audience","count":"4"},{"id":"266559","user":"167","cdate":"2019-08-27 02:50:04","updated":null,"title":"Starbucks Branding Guide","link":"https:\/\/creative.starbucks.com\/","state":"public","note":"","username":"weinreich","tags":"branding,graphic_design","count":"2"},{"id":"266558","user":"167","cdate":"2019-08-27 02:36:47","updated":null,"title":"Nudges, Norms, and New Solutions","link":"https:\/\/nudge4.ideas42.org\/#page-1","state":"public","note":"The small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.","username":"weinreich","tags":"behavior_change,design,social_norms,youth","count":"4"},{"id":"266556","user":"167","cdate":"2019-08-27 02:17:13","updated":null,"title":"Celebrity influences on consumer decision making: new insights and research directions: Journal of Marketing Management: Vol 0, No 0","link":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/0267257X.2019.1632373","state":"public","note":"","username":"weinreich","tags":"behavior_change,entertainment_education,marketing","count":"3"},{"id":"266555","user":"167","cdate":"2019-08-27 02:10:11","updated":null,"title":"Why and how to use video in research :: Social Change","link":"https:\/\/social-change.co.uk\/blog\/why-and-how-to-use-video-in-research","state":"public","note":"","username":"weinreich","tags":"how_to,qualitative,research,video","count":"4"},{"id":"266536","user":"167","cdate":"2019-08-25 13:41:53","updated":null,"title":"National Archives | Social Media Strategy FY17-20","link":"http:\/\/usnationalarchives.github.io\/social-media-strategy\/","state":"public","note":"","username":"weinreich","tags":"government,social_media,strategy","count":"3"},{"id":"266535","user":"167","cdate":"2019-08-25 13:32:00","updated":null,"title":"Verification Handbook: homepage","link":"http:\/\/verificationhandbook.com\/","state":"public","note":"A definitive guide to verifying digital content for emergency coverage\r\nAuthored by leading journalists from the BBC, Storyful, ABC, Digital First Media and other verification experts, the Verification Handbook is a groundbreaking new resource for journalists and aid providers. It provides the tools, techniques and step-by-step guidelines for how to deal with user-generated content (UGC) during emergencies.","username":"weinreich","tags":"cgm,how_to,media","count":"3"},{"id":"266533","user":"167","cdate":"2019-08-25 04:26:35","updated":null,"title":"There Are Two Types of Misinformation | Psychology Today","link":"https:\/\/www.psychologytoday.com\/intl\/blog\/ulterior-motives\/201908\/there-are-two-types-misinformation","state":"public","note":"the continued influence effect, which is the observation that the first pieces of information people hear continue to affect what people believe, even when they later find out that information is false.","username":"weinreich","tags":"health_communication","count":"1"},{"id":"266532","user":"167","cdate":"2019-08-25 04:19:42","updated":"2020-02-19 05:57:40","title":"The Humanitarian Innovation Guide","link":"https:\/\/higuide.elrha.org\/","state":"public","note":"The Humanitarian Innovation Guide is a growing online resource to help individuals and organisations find their starting point and navigate the humanitarian innovation journey.","username":"weinreich","tags":"creativity,design,international,management,strategy","count":"5"},{"id":"266531","user":"167","cdate":"2019-08-25 04:11:44","updated":null,"title":"Defaults Are Not the Same by Default - Behavioral Scientist","link":"https:\/\/behavioralscientist.org\/defaults-are-not-the-same-by-default\/","state":"public","note":"To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect\u2014your company\u2019s HR department, your city\u2019s policy office, your credit card company, your child\u2019s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they\u2019re less likely to want to give it up, now that it\u2019s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective.\r\n\r\nIn our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective.\r\n\r\nIn addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.","username":"weinreich","tags":"behavior_change,design,environment,theory","count":"4"},{"id":"266530","user":"167","cdate":"2019-08-25 04:07:54","updated":null,"title":"How Soap Operas Can Help Communities Adapt to Climate Change","link":"https:\/\/www.newsecuritybeat.org\/2019\/08\/soap-operas-communities-adapt-climate-change\/","state":"public","note":"","username":"weinreich","tags":"entertainment_education,environment","count":"2"},{"id":"266529","user":"167","cdate":"2019-08-25 04:02:48","updated":null,"title":"How to spot a statistical problem: advice for a non-statistical reviewer | BMC Medicine | Full Text","link":"https:\/\/bmcmedicine.biomedcentral.com\/articles\/10.1186\/s12916-015-0510-5","state":"public","note":"","username":"weinreich","tags":"academia,quantitative,research","count":"3"},{"id":"266528","user":"167","cdate":"2019-08-25 03:58:40","updated":null,"title":"A New Model for Integrating Behavioral Science and Design - Behavioral Scientist","link":"https:\/\/behavioralscientist.org\/a-new-model-for-integrating-behavioral-science-and-design\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,theory","count":"3"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","twitter","social_norms","branding","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 35"}