{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=3&r=json&user=weinreich","version":"1.0","limit":50,"page":"3","state":null,"r":"json","user":"weinreich","user_id":167,"count":5797,"count_bookmarks":50,"bookmarks":[{"id":"1521134","user":"167","cdate":"2025-07-02 03:31:46","updated":null,"title":"What I learned after handing marketing to a Gen Zer - Fast Company","link":"https:\/\/www.fastcompany.com\/91354548\/lessons-from-gen-z-marketing","state":"public","note":"Furthermore, Gen Z is rejecting traditional advertising which paints a picture of a happier, more beautiful, successful life. For them, it\u2019s about identity. If your content doesn\u2019t make Gen Z say \u201cThat\u2019s so me,\u201d then it\u2019s not worth their time.","username":"weinreich","tags":"marketing,target_audience,youth","count":"3"},{"id":"1521121","user":"167","cdate":"2025-06-29 14:17:01","updated":null,"title":"TRUST Checklist introduction | Johns Hopkins Center for Health Security","link":"https:\/\/centerforhealthsecurity.org\/our-work\/research-projects\/trust-in-public-health\/building-trust\/trust-checklist-introduction","state":"public","note":"This checklist is an instrument to help public health departments and communicators improve trust and communication, especially in anticipation of serious public health issues, health emergencies, and when misleading rumors are abundant. To develop the checklist, the project team collected data on frequently observed rumors during public health emergencies (PHEs), interventions to address such rumors and improve trust, and the experiences of 100 key informant public health experts and practitioners working on the front lines. The checklist reflects current communication science and the voices and lived experiences of public health communicators who have worked in an environment of persistent rumors and declining trust in public health. \r\n\r\nThe checklist provides public health communicators with tools, resources, and internal advocacy opportunities organized across 5 priority sections. These sections can be broadly described as 1) focusing on internal operations, 2) building connections with the community, 3) establishing opportunities with \u201csecondary messengers,\u201d 4) anticipating loss of trust in a PHE, and 5) creating meaningful and accessible messages.","username":"weinreich","tags":"health_communication,how_to,management","count":"3"},{"id":"1521076","user":"167","cdate":"2025-06-22 12:46:49","updated":null,"title":"Now we are all measuring impact \u2014 but is anything changing? | by Good Shifts | The Good Shift | Medium","link":"https:\/\/medium.com\/good-shift\/now-we-are-all-measuring-impact-but-is-anything-changing-1dc998b95c83","state":"public","note":"Increasingly the landscape of Impact Measurement is crowded, dynamic and contains a diversity of frameworks and approaches \u2014 which can mean we end up feeling like we\u2019re looking at alphabet soup.\r\n\r\nAs we\u2019ve traversed this landscape we\u2019ve tried to make sense of it in various ways, and have begun to explore a matrix to represent the constellation of frameworks, approaches and models we\u2019ve encountered in the process.","username":"weinreich","tags":"evaluation,management,theory","count":"3"},{"id":"1521055","user":"167","cdate":"2025-06-19 04:10:32","updated":null,"title":"(PDF) Editorial: Stop saying \u201cvulnerable consumers\/customers\u201d!","link":"https:\/\/www.researchgate.net\/publication\/381315880_Editorial_Stop_saying_vulnerable_consumerscustomers","state":"public","note":"When the word \u2018vulnerable\u2019 is used as an adjective to describe people, such as \u2018vulnerable consumers\u2019 this risks causing harm (or more harm) to those experiencing vulnerability. We recommend that \u2018vulnerability\u2019 is used as a noun to describe the situation people experience, suchas \u2018consumer vulnerability\u2019 rather than as an adjective to modify a noun (see Macdonald et al.,2021). The use of person-first terminology is consistent with adopting a strengths-based approachto customer vulnerability (Raciti et al. 2022, Russell-Bennett et. al. 2023). This addresses one ofthe harm factors listed above by taking away the stigma incumbent with assigned labels. Forpolicymakers or practitioners who aim to focus on addressing those who are at a higher risk ofharm, we suggest the following term is optimal: \u201cconsumers experiencing heightened vulnerability\u201d (CEHV). The shorter term to use outside this framework is \u201cconsumers experiencing vulnerability\u201d.","username":"weinreich","tags":"health_communication,target_audience","count":"2"},{"id":"1521041","user":"167","cdate":"2025-06-17 07:00:03","updated":null,"title":"Michael Scherer on X: \u201cWhat a graphic. What a story. https:\/\/t.co\/MvpUX3e5Ln\u201c \/ X","link":"https:\/\/x.com\/michaelscherer\/status\/1934699002777251907","state":"public","note":"Invented claim about social security fraud due to misunderstood statistics","username":"weinreich","tags":"health_communication,quantitative","count":"2"},{"id":"1520975","user":"167","cdate":"2025-06-10 09:01:48","updated":null,"title":"The SPREAD Framework Explained","link":"https:\/\/www.culturalcurrents.institute\/post\/the-spread-framework-explained","state":"public","note":"The Cultural Currents Institute's proprietary SPREAD framework is ideal for testing and refining messages and strategies at the conceptual phase, diagnosing and troubleshooting campaigns that may be struggling after launch, and accelerating efforts that have already found some success. The core concepts of the framework are introduced here.\r\n\r\nSimple to Remember and Share\r\nPlausible to its Intended Audience\r\nRelatable to Common Lived Experience\r\nEmotional and Evocative\r\nActionable With Clear Steps\r\nDuplicable With Low Effort and High Fidelity","username":"weinreich","tags":"behavior_change,design,health_communication,storytelling","count":"4"},{"id":"1520974","user":"167","cdate":"2025-06-10 08:56:06","updated":null,"title":"On the conversational persuasiveness of GPT-4 | Nature Human Behaviour","link":"https:\/\/www.nature.com\/articles\/s41562-025-02194-6","state":"public","note":"Our study suggests that concerns around personalization and AI persuasion are warranted, reinforcing previous results by showcasing how LLMs can outpersuade humans in online conversations through microtargeting. We emphasize that the effect of personalization is particularly remarkable given how little personal information was collected (gender, age, ethnicity, education level, employment status and political affiliation) and despite the extreme simplicity of the prompt instructing the LLM to incorporate such information (see Supplementary Section 2.5 for the complete prompts). Even stronger effects could probably be obtained by exploiting individual psychological attributes, such as personality traits and moral bases, or by developing stronger prompts through prompt engineering, fine-tuning or specific domain expertise.","username":"weinreich","tags":"behavior_change,health_communication,strategy,technology","count":"4"},{"id":"1520941","user":"167","cdate":"2025-06-03 14:14:12","updated":null,"title":"Trauma-Informed Storytelling Toolkit","link":"https:\/\/www.canva.com\/design\/DAGEfH4O-UA\/Ls0lSOl0l4FTKsVkO_wdhA\/view?utlId=h1127796c7a&utm_campaign=designshare&utm_content=DAGEfH4O-UA&utm_medium=link2&utm_source=uniquelinks#2","state":"public","note":"The Trauma-Informed Storytelling Toolkit offers customizable Google Doc\r\ntemplates and resources to help nonprofits share stories that promote safety\r\nand resist harm.","username":"weinreich","tags":"health_communication,storytelling,strategy","count":"3"},{"id":"1520471","user":"167","cdate":"2025-05-25 05:03:01","updated":null,"title":"(8) From Brand Positioning to Place Positioning","link":"https:\/\/theplacebureau.substack.com\/p\/from-brand-positioning-to-place-positioning?utm_source=substack&utm_medium=email","state":"public","note":"","username":"weinreich","tags":"branding,marketing,place,strategy","count":"4"},{"id":"1520470","user":"167","cdate":"2025-05-25 04:58:16","updated":null,"title":"The Handbook of Social Psychology | Open Publishing","link":"https:\/\/openpublishing.princeton.edu\/projects\/the-handbook-of-social-psychology","state":"public","note":"","username":"weinreich","tags":"behavior_change,publication,social_norms","count":"3"},{"id":"1520449","user":"167","cdate":"2025-05-22 07:09:30","updated":null,"title":"The Answer is a Question | LinkedIn","link":"https:\/\/www.linkedin.com\/pulse\/answer-question-kyle-matthew-duckitt-87zlc\/","state":"public","note":"But because the very act of providing an answer closes the loop. You've solved the riddle. The thrill of the chase is over. Now everyone else is just expected to take your precious answer and dutifully apply it \u2013 to products, campaigns, media plans \u2013 without having experienced the journey that got you there.","username":"weinreich","tags":"inspiration,management,strategy","count":"3"},{"id":"1520443","user":"167","cdate":"2025-05-22 03:13:24","updated":null,"title":"Full article: The identifiable victim effect: a meta-analytic review","link":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/15534510.2016.1216891#d1e2245","state":"public","note":"","username":"weinreich","tags":"campaign_effects,storytelling","count":"2"},{"id":"1520428","user":"167","cdate":"2025-05-20 02:14:20","updated":null,"title":"Lovable","link":"https:\/\/lovable.dev\/","state":"public","note":"Idea to app in seconds, with your personal full stack engineer","username":"weinreich","tags":"design,technology","count":"2"},{"id":"1520387","user":"167","cdate":"2025-05-15 10:55:27","updated":null,"title":"A Four-Part Framework for Measuring Narrative Change","link":"https:\/\/ssir.org\/articles\/entry\/four-part-framework-measuring-narrative-change","state":"public","note":"","username":"weinreich","tags":"evaluation,storytelling","count":"2"},{"id":"1520374","user":"167","cdate":"2025-05-13 10:21:23","updated":null,"title":"Massimo on X: \u201cXiaoma, a polyglot, was invited to give a speech at a high school for Language Week, and he delivered the entire speech in Gen Alpha slang. https:\/\/t.co\/NdLCAA8vJE\u201c \/ X","link":"https:\/\/x.com\/Rainmaker1973\/status\/1922286719308595595","state":"public","note":"","username":"weinreich","tags":"humor,target_audience,youth","count":"3"},{"id":"1520372","user":"167","cdate":"2025-05-12 07:41:47","updated":null,"title":"Direct Phrases for Managing Problematic Workshop Participants - YouTube","link":"https:\/\/www.youtube.com\/watch?v=ALlHj22X2S4","state":"public","note":"","username":"weinreich","tags":"consulting,management,qualitative,research,training","count":"5"},{"id":"1520370","user":"167","cdate":"2025-05-12 02:21:55","updated":null,"title":"Full article: The identifiable victim effect: a meta-analytic review","link":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/15534510.2016.1216891#d1e3219","state":"public","note":"","username":"weinreich","tags":"behavior_change,storytelling","count":"2"},{"id":"1520368","user":"167","cdate":"2025-05-12 00:55:59","updated":null,"title":"The solution to the challenge of evaluating place-based systems change - Renaisi","link":"https:\/\/renaisi.com\/2023\/11\/01\/solution-place-based-systems-change-evaluation\/","state":"public","note":"Today Renaisi launches a new model for evaluating place-based systems change. Lily O\u2019Flynn, Principal Consultant for Place-based Evaluation & Learning, describes the model and why it solves the problem of evaluating change in places for funders, commissioners, and practitioners.","username":"weinreich","tags":"behavior_change,evaluation,place,research,social_change","count":"5"},{"id":"1520367","user":"167","cdate":"2025-05-12 00:43:02","updated":null,"title":"Impact on help\u2010seeking behaviours of a campaign perceived to decrease stigma and increase openness around mental health - Donovan - 2024 - Health Promotion Journal of Australia - Wiley Online Library","link":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/hpja.859","state":"public","note":"","username":"weinreich","tags":"behavior_change,campaign_effects,mental_health,sample_campaigns","count":"4"},{"id":"1520366","user":"167","cdate":"2025-05-12 00:41:29","updated":null,"title":"Ute Schauberger | Universal Barriers to Access","link":"https:\/\/uteschauberger.com\/barrierstoaccess.html","state":"public","note":"What works better is grouping the reasons someone struggles with a service, rather than segmenting the people who experience those struggles. This is the basis of the Universal Barriers to Access approach. Over time, the Government Digital Service received thousands of calls from people unable to use parts of its services. By analysing this data, we identified 11 common barriers\u2014recurring patterns that explain why services fail for users, regardless of their background or situation.","username":"weinreich","tags":"behavior_change,design,price,strategy,target_audience","count":"5"},{"id":"1520363","user":"167","cdate":"2025-05-11 12:18:29","updated":null,"title":"Communicating About Public Health Toolkit - de Beaumont Foundation","link":"https:\/\/debeaumont.org\/resources\/communicating-about-public-health-toolkit\/","state":"public","note":"","username":"weinreich","tags":"health_communication,how_to","count":"2"},{"id":"1520362","user":"167","cdate":"2025-05-11 12:17:50","updated":null,"title":"A Guide to Effective Evaluation: Design, Principles and Practice | The Strategy Unit","link":"https:\/\/www.strategyunitwm.nhs.uk\/publications\/guide-effective-evaluation-design-principles-and-practice","state":"public","note":"","username":"weinreich","tags":"evaluation,how_to,research","count":"3"},{"id":"1520361","user":"167","cdate":"2025-05-11 12:17:15","updated":null,"title":"Nudges and Nudging: A User's Manual by Cass R. 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This list has been vetted and compiled by UNICEF's SBC team in collaboration with the sectors and cross-sectorial teams in the organization.","username":"weinreich","tags":"evaluation,quantitative,research","count":"3"},{"id":"1520357","user":"167","cdate":"2025-05-11 12:11:16","updated":null,"title":"Complex Systems Frameworks Collection - Simon Fraser University","link":"https:\/\/www.sfu.ca\/complex-systems-frameworks.html","state":"public","note":"Welcome to the Complex Systems Framework Collection, where you will find ways to consider the differences between simple, complicated, complex and chaotic. Whether you're a problem solver, leader, and\/or learner, we hope you will find ideas here that resonate, challenge conventional wisdom, and push your thinking about complex problems in new directions.","username":"weinreich","tags":"behavior_change,design,management","count":"3"},{"id":"1520356","user":"167","cdate":"2025-05-11 12:10:21","updated":null,"title":"Imposter Participants? 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We argue that public health messaging should incorporate both theoretical approaches, closer to the notion of reasonableness (rather than pure rationality or normativity), which is context-sensitive and pragmatic.","username":"weinreich","tags":"behavior_change,health_communication","count":"2"},{"id":"1520354","user":"167","cdate":"2025-05-11 12:08:15","updated":null,"title":"COVID-19 myth-busting: an experimental study - PMC","link":"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8767039\/","state":"public","note":"When myth belief was high, question-answer format was more effective than a fact-only format immediately post-intervention, and after delay, more effective than fact-myth format.","username":"weinreich","tags":"health_communication","count":"1"},{"id":"1520353","user":"167","cdate":"2025-05-11 12:07:34","updated":null,"title":"A guide to trauma-informed content design \u2022 UX Content Collective","link":"https:\/\/uxcontent.com\/a-guide-to-trauma-informed-content-design\/","state":"public","note":"","username":"weinreich","tags":"health_communication,how_to,mental_health","count":"3"},{"id":"1520352","user":"167","cdate":"2025-05-11 12:06:03","updated":null,"title":"Improved hypertension care requires measurement and management in health facilities, not mass screening - The Lancet","link":"https:\/\/www.thelancet.com\/journals\/lancet\/article\/PIIS0140-6736(25)00561-6\/abstract?rss=yes","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,product,strategy","count":"4"},{"id":"1520351","user":"167","cdate":"2025-05-11 12:05:26","updated":null,"title":"Micro trauma and content design: how everyday stress affects your users' ability to understand - Workplace Insights by Adrie van der Luijt","link":"https:\/\/www.workplaceinsights.co.uk\/micro-trauma-informed-content\/","state":"public","note":"","username":"weinreich","tags":"health_communication,mental_health","count":"2"},{"id":"1520347","user":"167","cdate":"2025-05-11 00:56:07","updated":null,"title":"Website About Page resources \u2014 Anne McColl","link":"https:\/\/www.annemccoll.com\/fieldtrip","state":"public","note":"","username":"weinreich","tags":"online_marketing","count":"1"},{"id":"1520238","user":"167","cdate":"2025-04-27 06:30:46","updated":null,"title":"Where Stories Begin. Unlocking Story Ideas through Practice\u2026 | by Peter von Stackelberg | Predict | Apr, 2025 | Medium","link":"https:\/\/medium.com\/predict\/where-stories-begin-6eb533a4b00e","state":"public","note":"","username":"weinreich","tags":"storytelling","count":"1"},{"id":"1518182","user":"167","cdate":"2025-04-22 01:27:33","updated":null,"title":"Grab Life by the Bald - by Paddy Gilmore | HumourScope\u00ae","link":"https:\/\/brandsandhumour.substack.com\/p\/grab-life-by-the-bald?utm_source=post-email-title&publication_id=889649&post_id=161456768&utm_campaign=email-post-title&isFreemail=true&r=58bae&triedRedirect=true&utm_medium=email","state":"public","note":"","username":"weinreich","tags":"advertising,humor","count":"2"},{"id":"1518148","user":"167","cdate":"2025-04-17 08:19:34","updated":null,"title":"Lollies to be given to Leeds city clubbers to keep them quiet","link":"https:\/\/www.bbc.com\/news\/articles\/cvgp68vqqvzo","state":"public","note":"","username":"weinreich","tags":"behavior_change,product,strategy","count":"3"},{"id":"1518100","user":"167","cdate":"2025-04-11 02:49:53","updated":null,"title":"Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing","link":"https:\/\/blog.hubspot.com\/marketing\/reddit-users","state":"public","note":"","username":"weinreich","tags":"social_media,social_network","count":"2"},{"id":"1517999","user":"167","cdate":"2025-04-01 02:09:05","updated":null,"title":"TikToks to Counter the Manosphere: Meet 'Sex Ed for Guys'","link":"https:\/\/www.rollingstone.com\/culture\/culture-features\/tiktok-manosphere-sexedforguys-1235302892\/?_hsenc=p2ANqtz-8YB3lipu_5TEJmVGURfFJ2MXAmTQuvey8Nd-aMoPPrhlUUs4sEWmQW0er2Tjgii6E3ZhcNg7eb64GQsJjH230hVUQSgUVjVOjWMoqEHTOlURn81g8&_hsmi=354116623","state":"public","note":"","username":"weinreich","tags":"social_media,social_network,social_norms,youth","count":"4"},{"id":"1517987","user":"167","cdate":"2025-03-31 09:52:23","updated":null,"title":"How to Translate Behaviour Change Techniques into Project Ideas | LinkedIn","link":"https:\/\/www.linkedin.com\/pulse\/how-translate-behaviour-change-techniques-project-ideas-sarah-osman--ts5cf\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,strategy,theory","count":"3"},{"id":"1517717","user":"167","cdate":"2025-03-17 02:34:14","updated":null,"title":"Foresight: our new guide to how it could work for you - European Commission","link":"https:\/\/policy-lab.ec.europa.eu\/news\/foresight-our-new-guide-how-it-could-work-you-2025-02-21_en","state":"public","note":"","username":"weinreich","tags":"design,how_to,management,social_change,strategy","count":"5"},{"id":"1517675","user":"167","cdate":"2025-03-13 00:58:34","updated":null,"title":"HEROIC | What Master Storytellers Know About Anecdotes","link":"https:\/\/www.heroicpublicspeaking.com\/articles\/what-master-storytellers-know-about-anecdotes","state":"public","note":"the difference between stories and anecdotes","username":"weinreich","tags":"storytelling","count":"1"},{"id":"1517643","user":"167","cdate":"2025-03-06 13:47:24","updated":null,"title":"The future of the internet is likely smaller communities, with a focus on curated experiences | The Verge","link":"https:\/\/www.theverge.com\/press-room\/617654\/internet-community-future-research","state":"public","note":"A new survey from The Verge and Vox Media addresses this moment of internet fragmentation.","username":"weinreich","tags":"online_marketing,social_media,target_audience,technology","count":"4"},{"id":"1517608","user":"167","cdate":"2025-03-03 02:49:33","updated":null,"title":"Our Publications - Behavioural Science Unit","link":"https:\/\/phwwhocc.co.uk\/bsu\/our-publications\/","state":"public","note":"All Behavior Change publications in one place","username":"weinreich","tags":"behavior_change,how_to,research,strategy","count":"4"},{"id":"1517607","user":"167","cdate":"2025-03-03 02:47:51","updated":null,"title":"Evaluating Behaviour Change Interventions - World Health Organization Collaborating Centre On Investment for Health and Well-being","link":"https:\/\/phwwhocc.co.uk\/resources\/evaluating-behaviour-change-interventions\/","state":"public","note":"Written in collaboration with the Central Evaluation Team and Public Health Wales, this is a practical and interactive tool that identifies key points to take into consideration when you\u2019re planning how to test and evaluate your behaviour change intervention.","username":"weinreich","tags":"behavior_change,evaluation,how_to","count":"3"},{"id":"1517604","user":"167","cdate":"2025-03-03 02:47:10","updated":null,"title":"Identifying and Applying Behaviour Change Techniques - World Health Organization Collaborating Centre On Investment for Health and Well-being","link":"https:\/\/phwwhocc.co.uk\/resources\/identifying-and-applying-behaviour-change-techniques\/","state":"public","note":"A practical, interactive tool that introduces Behaviour Change Techniques, considered to be the \u2018active ingredients\u2019 of behaviour change interventions. The tool walks you through how to identify and deliver Behaviour Change Techniques, drawing on the COM-B model and Behaviour Change Wheel.","username":"weinreich","tags":"behavior_change,how_to,management,strategy","count":"4"},{"id":"1517603","user":"167","cdate":"2025-03-03 02:46:21","updated":null,"title":"Behavioural Discovery Tool - World Health Organization Collaborating Centre On Investment for Health and Well-being","link":"https:\/\/phwwhocc.co.uk\/resources\/behavioural-discovery-tool\/","state":"public","note":"A practical, online tool to walk you through the essential considerations to understanding and influencing behaviours that may be at play in your better-health issue.","username":"weinreich","tags":"behavior_change,how_to,strategy","count":"3"},{"id":"1517602","user":"167","cdate":"2025-03-03 02:45:30","updated":null,"title":"Behavioural Diagnosis \u2013 Selecting implementation types - World Health Organization Collaborating Centre On Investment for Health and Well-being","link":"https:\/\/phwwhocc.co.uk\/resources\/behavioural-diagnosis-selecting-implementation-types\/","state":"public","note":"A practical, interactive tool to help you consider which implementation types may be the most appropriate for delivering your chosen intervention.","username":"weinreich","tags":"behavior_change,how_to,strategy","count":"3"},{"id":"1517601","user":"167","cdate":"2025-03-03 02:44:05","updated":null,"title":"Behavioural Diagnosis \u2013 Mapping insights and selecting intervention functions - World Health Organization Collaborating Centre On Investment for Health and Well-being","link":"https:\/\/phwwhocc.co.uk\/resources\/behavioural-diagnosis-mapping-insights-and-selecting-intervention-functions\/","state":"public","note":"A practical, interactive tool to help you consider which implementation functions may be the most appropriate for delivering your chosen intervention.","username":"weinreich","tags":"behavior_change,how_to,strategy","count":"3"},{"id":"1517600","user":"167","cdate":"2025-03-03 02:43:21","updated":"2025-03-03 10:44:18","title":"Deciding on a target behaviour and target population tool - World Health Organization Collaborating Centre On Investment for Health and Well-being","link":"https:\/\/phwwhocc.co.uk\/resources\/deciding-on-a-target-behaviour-and-target-population-tool\/","state":"public","note":"A practical, interactive tool to help you consider and define your target behaviour and target population, as you create a \u2018behavioural specification\u2019.","username":"weinreich","tags":"behavior_change,how_to,strategy","count":"3"},{"id":"1517599","user":"167","cdate":"2025-03-03 02:42:33","updated":"2025-03-03 10:44:43","title":"Behavioural Diagnosis: How to collect behavioural insights - World Health Organization Collaborating Centre On Investment for Health and Well-being","link":"https:\/\/phwwhocc.co.uk\/resources\/behavioural-diagnosis-how-to-collect-behavioural-insights\/","state":"public","note":"A practical, interactive tool to help you develop a systematic understanding of the influences of your target behaviour, in your target population.","username":"weinreich","tags":"behavior_change,how_to,research","count":"3"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","branding","twitter","social_norms","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 4"}