{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=18&r=json&user=weinreich","version":"1.0","limit":50,"page":"18","state":null,"r":"json","user":"weinreich","user_id":167,"count":5797,"count_bookmarks":50,"bookmarks":[{"id":"958261","user":"167","cdate":"2021-11-02 06:00:11","updated":null,"title":"How Many Participants for a UX Interview?","link":"https:\/\/www.nngroup.com\/articles\/interview-sample-size\/?utm_source=Alertbox&utm_campaign=48f62e824a-EMAIL_CAMPAIGN_2020_11_12_08_52_COPY_01&utm_medium=email&utm_term=0_7f29a2b335-48f62e824a-24361717","state":"public","note":"How many interviews are enough depends on when you reach saturation, which, in turn, depends on your research goals and the people you\u2019re studying. To avoid doing more interviews than you need, start small and analyze as you go, so you can stop once you\u2019re no longer learning anything new.","username":"weinreich","tags":"design,qualitative,research","count":"3"},{"id":"958260","user":"167","cdate":"2021-11-02 05:06:30","updated":null,"title":"The incredible power of checklists. - Katy Milkman","link":"https:\/\/mailchi.mp\/943cdfad3275\/the-incredible-power-of-checklists","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,management","count":"3"},{"id":"958259","user":"167","cdate":"2021-11-02 04:58:47","updated":null,"title":"www.postalexperience.com\/pos - USPS Customer Satisfaction Survey","link":"https:\/\/www.surveycab.com\/www-postalexperience-compos-usps-customer-satisfaction-survey","state":"public","note":"awful example of landing page!","username":"weinreich","tags":"humor,quantitative,research","count":"3"},{"id":"958257","user":"167","cdate":"2021-11-02 03:40:35","updated":null,"title":"(PDF) Social Marketing: An Approach To Planned Social Change - Kotler and Zaltman 1971","link":"https:\/\/www.researchgate.net\/publication\/11138581_Social_Marketing_An_Approach_To_Planned_Social_Change","state":"public","note":"","username":"weinreich","tags":"social_marketing,social_marketing_intro","count":"2"},{"id":"924414","user":"167","cdate":"2021-10-31 14:48:26","updated":null,"title":"Narrative Capture - Unintended Consequences","link":"https:\/\/unintendedconsequenc.es\/narrative-capture\/?utm_source=Unintended+Consequences+mailing+list&utm_campaign=2e028c9aa8-EMAIL_CAMPAIGN_2018_COPY_01&utm_medium=email&utm_term=0_91b919183c-2e028c9aa8-1342254718","state":"public","note":"Narrative capture is when an industry, company, or group changes the common narrative for their benefit, even if that just means changing the status quo. What are our baseline expectations? What is acceptable behavior? What is the way we measure fairness? What should we complain about?\r\n\r\nAs expected, narrative capture is different. Here are some of its forms.","username":"weinreich","tags":"ethics,media_advocacy,policy,storytelling","count":"4"},{"id":"830188","user":"167","cdate":"2021-10-31 04:08:03","updated":null,"title":"How Public Health Took Part in Its Own Downfall - The Atlantic","link":"https:\/\/www.theatlantic.com\/health\/archive\/2021\/10\/how-public-health-took-part-its-own-downfall\/620457\/?utm_source=twitter&utm_medium=social&utm_campaign=share","state":"public","note":"\u201c...Public health\u2019s attempts at being apolitical push it further toward irrelevance. In truth, public health is inescapably political, not least because it has to make decisions in the face of rapidly evolving and contested evidence.\u201c","username":"weinreich","tags":"inspiration,policy,social_change","count":"3"},{"id":"830187","user":"167","cdate":"2021-10-31 03:14:27","updated":null,"title":"Practical easy hands-on beginner R RMarkdown workshop | Open Science workshops | Gilad Feldman - YouTube","link":"https:\/\/www.youtube.com\/watch?v=zuYHCl3bSF4","state":"public","note":"","username":"weinreich","tags":"how_to,quantitative,research","count":"3"},{"id":"830176","user":"167","cdate":"2021-10-30 12:02:46","updated":null,"title":"An Unexpected Victory: Container Stacking at the Port of Long Beach | Don't Worry About the Vase","link":"https:\/\/thezvi.wordpress.com\/2021\/10\/28\/an-unexpected-victory-container-stacking-at-the-port-of-los-angeles\/","state":"public","note":"Then our hero enters, and decides to coordinate and plan a persuasion campaign to get the rule changed. Here\u2019s how I think this went down.\r\n\r\nHe in advance arranges for various sources to give him a signal boost when the time comes, in various ways.\r\nHe designs the message for a format that will have maximum reach and be maximally persuasive.\r\nThis takes the form of an easy to tell physical story, that he pretends to have only discovered now.\r\nSince all actual public discourse now takes place on Twitter, it takes the form of a Twitter thread, which I will reproduce here in full.","username":"weinreich","tags":"media_advocacy,social_change,storytelling","count":"3"},{"id":"830116","user":"167","cdate":"2021-10-28 11:12:32","updated":null,"title":"\u201cGenderfluid\u201d or \u201cAttack Helicopter\u201d: Responsible HCI Practice with Non-Binary Gender Variation in Online Communities","link":"http:\/\/oliverhaimson.com\/PDFs\/JaroszewskiGenderfluidOrAttack.pdf","state":"public","note":"For HCI survey research broadly, we recommend using a\r\nquestion similar to the first question in [2]\u2019s measure (as\r\nquoted in [3]) \u2013 \u201cAre you\u2026?\u201d with three response options:\r\n\u201cman,\u201d \u201cwoman,\u201d \u201csomething else: specify [text box]\u201d \u2013\r\nand allowing respondents to choose multiple options. This\r\nquestion will not identify all trans participants [3], but is\r\ninclusive to non-binary and trans people and will identify\r\ngender at a level necessary for most HCI research. To\r\nreduce trolling, we recommend providing the fill-in-theblank text box as a second step only for those respondents\r\nwho choose the \u201csomething else\u201d option.","username":"weinreich","tags":"quantitative,research","count":"2"},{"id":"830115","user":"167","cdate":"2021-10-28 10:58:16","updated":null,"title":"Alexander L. Francis on Twitter: \u201cI love it that one of my students suggested we change the default \u201cOther (please specify\u201c) option to \u201cNot Listed (please specify)\u201c in a demographic survey. Explicitly *not* \u201cothering\u201c participants while still asking for t","link":"https:\/\/twitter.com\/alexlfrancis\/status\/1452817171659296777","state":"public","note":"I love it that one of my students suggested we change the default \u201cOther (please specify\u201c) option to \u201cNot Listed (please specify)\u201c in a demographic survey. Explicitly *not* \u201cothering\u201c participants while still asking for the info we want. Any implied failure is on us, not them.","username":"weinreich","tags":"quantitative,research","count":"2"},{"id":"830066","user":"167","cdate":"2021-10-27 03:09:10","updated":null,"title":"I sort of believe that - Frontline BeSci","link":"https:\/\/colinstrong.substack.com\/p\/i-cant-believe-that","state":"public","note":"There are surely many ways in which our beliefs can be quite nuanced.  We examined the different \u2018styles\u2019 of belief we come up against in a variety of the work we do and observed a number of ways these styles appear:\r\n\r\nSuspension of disbelief:  We know not to look too closely at something \u2013 we think that overall it is a good thing (e.g. recycling) but aware of possible discrepancies (e.g. being poorly disposed of) that may or may not lead us to question our positive beliefs.  We are aware of the possible conflicts but this does not make our belief in the value of recycling any less valid.  There are a great many beliefs that we have that could be challenged yet they serve us sufficiently well that we do not need to interrogate them too closely (political representation, eating meat)\r\n\r\nInconsistent beliefs:  Linked to this, we may hold two conflicting beliefs at the same time.  We may know that wild fires are a natural phenomenon that predates climate change; but also that the fires we see in many areas today are of a much greater intensity and frequency.  Exactly which is responsible cannot really be picked out, we can only really see the patterns emerging at a more macro-level, so it is not unreasonably to either hold both as true for even consider that the fire you have experience is a normal wild fire.\r\n\r\nOff-loading beliefs to others:  Much of the time our beliefs about how things work is not something that we each individually work out, but we rely on a community of knowledge to work on our behalf.  How many of us can be sure that our beliefs are correct about how vaccines work or indeed even how a zipper work. If we are questioned, then we recognise that our belief about how something works is tenuous but we have a good enough sense of it that allows us to function. \r\n\r\nUnformed beliefs: Sometimes we have not quite worked out what our beliefs are about something, which means that we may well move about in those beliefs or in the strength to which we hold onto them.  The vaccination example outlined earlier is a good case in point.\r\n\r\nNot sure fully believe it but \u2018there is something in it\u2019 beliefs:  Recent work we have been doing on Conspiracy Theories suggests that people may consider something is believable (e.g. Princess Diana\u2019s death in a car crash was not accidental) but at the same time, in a different question then say they \u2018do not fully believe it but there is something in it\u2019.  So what might seem like a belief is actually something much more akin to a questioning stance.","username":"weinreich","tags":"behavior_change,health_communication,theory","count":"3"},{"id":"830065","user":"167","cdate":"2021-10-27 02:29:26","updated":null,"title":"What\u2019s the deal with fictional influencers? - Vox","link":"https:\/\/www.vox.com\/the-goods\/22734620\/fictional-influencers-fourfront-fake-tiktokers?fbclid=IwAR1OYoCbEf-Rcxg1egQ_sHP7xIovmEB__xPiNMSfaCf390wic7tqDHOMWaM","state":"public","note":"\u201cWe\u2019re basically creating an MCU-style universe of characters on TikTok,\u201d says Benjamin. \u201cSome succeed, some fail \u2014 it\u2019s the TV pilot season model where we only invest in those that get traction and audiences love.\u201d","username":"weinreich","tags":"social_media,storytelling","count":"2"},{"id":"812573","user":"167","cdate":"2021-10-14 11:04:31","updated":null,"title":"Persuasion versus Manipulation > by Brooke Tully","link":"https:\/\/brooketully.com\/persuasion\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,ethics,social_marketing","count":"3"},{"id":"812565","user":"167","cdate":"2021-10-13 14:44:42","updated":null,"title":"Addressing Myths and Vaccine Hesitancy: A Randomized Trial | American Academy of Pediatrics","link":"https:\/\/pediatrics.aappublications.org\/content\/early\/2021\/10\/08\/peds.2020-049304","state":"public","note":"CONCLUSIONS Debunking strategies that repeat vaccination myths do not appear to be inferior to strategies that do not repeat myths.","username":"weinreich","tags":"behavior_change,health_communication","count":"2"},{"id":"812564","user":"167","cdate":"2021-10-13 14:43:51","updated":null,"title":"A self-administered virtual reality intervention increases COVID-19 vaccination intention - ScienceDirect","link":"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0264410X21013116","state":"public","note":"","username":"weinreich","tags":"behavior_change,sample_campaigns,technology","count":"3"},{"id":"802650","user":"167","cdate":"2021-10-13 03:46:53","updated":null,"title":"Well-executed purposeful ads are \u2018incredibly effective\u2019, IPA research shows","link":"https:\/\/www.campaignlive.co.uk\/article\/well-executed-purposeful-ads-incredibly-effective-ipa-research-shows\/1730015","state":"public","note":"Purposeful ads that are executed well are more effective than ads that do not show a company is committed to wider social benefits, according to the research, which was commissioned by the Institute of Practitioners in Advertising.\r\n\r\nSuccessful purposeful ads also scored more highly both when looking at how far they improve market share and the extent to which they build brands in the long term, the study found.\r\n\r\nMeanwhile, less successful purposeful ads, which account for almost half of purposeful ads in the study, have the opposite result. They scored far lower than campaigns with no wider social message.","username":"weinreich","tags":"advertising,campaign_effects,cause_marketing","count":"3"},{"id":"802639","user":"167","cdate":"2021-10-12 15:08:30","updated":null,"title":"A theoretical framework of decision making explaining the mechanisms of nudging - ScienceDirect","link":"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167268120300871","state":"public","note":"We present a theoretical model to clarify the underlying mechanisms that drive individual decision making and responses to behavioral interventions, such as nudges. The model provides a theoretical framework that comprehensively structures the individual decision-making process applicable to a wide range of choice situations. We also identify the mechanisms behind the effectiveness of behavioral interventions\u2014in particular, nudges\u2014based on this structured decision-making process. Hence, the model can be used to predict under which circumstances, and in which choice situations, a nudge is likely to be effective.","username":"weinreich","tags":"behavior_change,design,strategy,theory","count":"4"},{"id":"802638","user":"167","cdate":"2021-10-12 15:07:38","updated":null,"title":"When to consider boosting: some rules for policy-makers","link":"https:\/\/pure.mpg.de\/rest\/items\/item_2492539_5\/component\/file_2495784\/content","state":"public","note":"Much\r\nof the discussion of behaviourally informed approaches has focused on\r\n\u2018nudges\u2019; that is, non-fiscal and non-regulatory interventions that steer\r\n(nudge) people in a specific direction while preserving choice. Less attention\r\nhas been paid to boosts, an alternative evidence-based class of non-fiscal and\r\nnon-regulatory intervention. The goal of boosts is to make it easier for\r\npeople to exercise their own agency in making choices. For instance, when\r\npeople are at risk of making poor health, medical or financial choices, the\r\npolicy-maker \u2013 rather than steering behaviour through nudging \u2013 can take\r\naction to foster or boost individuals\u2019 own decision-making competences.","username":"weinreich","tags":"behavior_change,design,policy","count":"3"},{"id":"802637","user":"167","cdate":"2021-10-12 15:06:36","updated":null,"title":"Rethinking the Origin of the Behavioural Policy Cube With Nudge Plus (Behavioral-Based Interventions for Improving Public Policies)","link":"http:\/\/eprints.lse.ac.uk\/108189\/2\/banerjee_chap_1.pdf","state":"public","note":"This chapter goes beyond classic nudges in introducing public policy practitioners and researchers\r\nworldwide to a wide range of behavioural change interventions like boosts, thinks, and nudge pluses.\r\nThese policy tools, much like their classic nudge counterpart, are libertarian, internality targeting\r\nand behaviourally informed policies that lie at the origin of the behavioural policy cube as originally\r\nconceived by Oliver. This chapter undertakes a review of these instruments, in systematically and holistically comparing them. Nudge pluses are truly hybrid nudge-think strategies, in that they combine\r\nthe best features of the reflexive nudges and the more deliberative boosts (or, think) strategies. Going\r\nforward, the chapter prescribes the consideration of a wider policy toolkit in directing interventions\r\nto tackle societal problems and hopes to break the false synonymity of behavioural based policies with\r\nnudge-type interventions only","username":"weinreich","tags":"behavior_change,design,policy","count":"3"},{"id":"802636","user":"167","cdate":"2021-10-12 15:05:00","updated":null,"title":"Nudging and Boosting: Steering or Empowering Good Decisions","link":"https:\/\/pure.mpg.de\/rest\/items\/item_2513866_5\/component\/file_2514744\/content","state":"public","note":"To date, much of\r\nthe discussion of behaviorally informed approaches has emphasized \u201cnudges,\u201d that is, interventions designed to steer\r\npeople in a particular direction while preserving their freedom of choice. Yet behavioral science also provides support\r\nfor a distinct kind of nonfiscal and noncoercive intervention, namely, \u201cboosts.\u201d The objective of boosts is to foster\r\npeople\u2019s competence to make their own choices\u2014that is, to exercise their own agency. Building on this distinction,\r\nwe further elaborate on how boosts are conceptually distinct from nudges: The two kinds of interventions differ\r\nwith respect to (a) their immediate intervention targets, (b) their roots in different research programs, (c) the causal\r\npathways through which they affect behavior, (d) their assumptions about human cognitive architecture, (e) the\r\nreversibility of their effects, (f) their programmatic ambitions, and (g) their normative implications.","username":"weinreich","tags":"behavior_change,design,strategy","count":"3"},{"id":"802635","user":"167","cdate":"2021-10-12 14:54:04","updated":null,"title":"How to Make Health and Risk Communication on Social Media More Social","link":"https:\/\/www.dovepress.com\/articles.php?article_id=68198&fbclid=IwAR2O8hgEtcwP7trnQf939Ajxzc_uyFFkvLlpgyzBCRe-Ey6rBFkxhtrAW_I","state":"public","note":"we propose an integrative approach that combines three complementary paths: (1) putting the \u201csocial\u201d back into health organizations\u2019 culture by inserting more \u201csocial\u201d content into the internal organizational discourse through consultation with experts from different fields, including those who diverge from the scientific consensus. (2) Using strategies to enable health organizations to respond to the public on social networks, based on health communications research and studies on emerging infectious disease (EID) communication. (3) Engaging the public on social media based on the participatory approach, which considers the public as a partner that understands science and can work with the organizations to develop an open and innovative pandemic realm by using crowdsourcing to solve complex global health problems.","username":"weinreich","tags":"health_communication,social_media","count":"2"},{"id":"802634","user":"167","cdate":"2021-10-12 14:52:27","updated":null,"title":"COM-B + Experience Mapping: A Design Thinking Love Story | by Jen Briselli | Aug, 2021 | Bootcamp","link":"https:\/\/bootcamp.uxdesign.cc\/com-b-experience-mapping-a-design-thinking-love-story-f09e3403495","state":"public","note":"In their maturity, the fields of experience strategy and behavior change design are moving past the casual flirtations of two complementary knowledge domains into a full fledged partnership: when we marry the design of behavioral interventions and the design of experiences, there\u2019s a special power in combining the myriad frameworks from both domains. This becomes especially effective when the goal is not just to identify pain points in an existing experience journey or illustrate an ideal future one \u2014 but to make actionable recommendations that will help clients make the leap from actual to ideal.","username":"weinreich","tags":"behavior_change,design,how_to,research,strategy","count":"5"},{"id":"802633","user":"167","cdate":"2021-10-12 14:50:46","updated":null,"title":"Balancing short-term & long-term results > by Brooke Tully","link":"https:\/\/brooketully.com\/results\/","state":"public","note":"Achieving sustained behavior change takes a long time.\r\n\r\nI mean, hell, we\u2019re still running ads about buckling seat-belts and most states made it a law 35 years ago!\r\n\r\nBeyond achieving behavior change, seeing the positive impact of said change on species, habitats and ecosystems can take even longer.\r\n\r\nSo how can we balance these longer term goals with the need to show more immediate outcomes?","username":"weinreich","tags":"evaluation,social_marketing,strategy","count":"3"},{"id":"802632","user":"167","cdate":"2021-10-12 14:49:22","updated":null,"title":"\u2018I\u2019ve built a good mousetrap and people come to use it\u2019 | The Psychologist","link":"https:\/\/thepsychologist.bps.org.uk\/volume-31\/june-2018\/ive-built-good-mousetrap-and-people-come-use-it","state":"public","note":"Schwartz has spent much of his career emphasising the shared, universal nature of values and in one paper with Anat Bardi, he demonstrates that Benevolence, Universalism and Self-direction values are consistently rated most important to most people across different cultures. The answers he has just given map pretty neatly onto Self-direction and Benevolence (see Figure 1).\r\n\r\nFigure 1: Value structure across 68 countries \u2013 Public Interest Research Centre (2011) based on Schwartz (1992)\r\n\r\nThe Schwartz model shows that values have neighbours and opposites, that values close together (e.g. Humble, Honest) tend to have similar importance to people, that values far away (e.g. Equality, Social Power) act more like a seesaw \u2013 as one rises in importance, the other falls. When you add to this that values connect to behaviour (that Universalism and Benevolence are associated with cooperation, sustainable behaviour, civic engagement and acceptance of diversity \u2013 that Achievement and Power are most emphatically not), and that values can be engaged, you have more than a model: you have an imperative for all the activists and campaigners scrabbling around for the messages and tactics that are going to change the world.","username":"weinreich","tags":"behavior_change,inspiration,social_change,social_marketing,target_audience","count":"5"},{"id":"802631","user":"167","cdate":"2021-10-12 14:42:18","updated":null,"title":"Applied Behavioral Science: A four-part model | by Matt Wallaert | Behavioral Design Hub | Medium","link":"https:\/\/medium.com\/behavior-design-hub\/applied-behavioral-science-a-four-part-model-48acde17b25f","state":"public","note":"I propose a four-stage model below that balances an understanding that each part is essential with the need to break it down into units of work that can be spread across internal teams and external vendors when necessary. But be warned: each handoff increases the potential for loss, particularly when there is an incomplete understanding of the adjoining stages. A tightly integrated process managed by people who understand the end-to-end process will always have the greatest likelihood of creating meaningful behavior change; that we can name the parts should not detract from the need for a whole.\r\nBehavioral Strategy: the defining of a desired behavioral outcome, with population, motivation, limitations, behavior, and measurement all clearly demarcated. Plain version: figuring out what \u201cworks\u201d and \u201cworth doing\u201d mean in behavioral terms by collaborating with stakeholders.\r\nBehavioral Insights: the discovery of observations about the pressures that create current behaviors, both quantitative and qualitative. Plain version: figure out why people would want to do the behavior and why they aren\u2019t already by talking to them individually and observing their behavior at scale.\r\nBehavioral Design: the design of proposed interventions, based on behavioral insights, that may create the pre-defined behavioral outcome. Plain version: design products, processes, etc. to make the behavior more likely.\r\nBehavioral Impact Evaluation: the piloting (often but not always using randomized controlled trials) of behavioral interventions to evaluate to what extent they modify the existing rates of the pre-defined behavioral outcomes. Plain version: figure out whether the products, processes, etc. actually make the behavior more likely.\r\nBehavioral Science: combining all four of those processes. Plain version: behavior as an outcome, science as a process.","username":"weinreich","tags":"behavior_change,management,strategy,theory","count":"4"},{"id":"802630","user":"167","cdate":"2021-10-12 14:40:47","updated":null,"title":"Broadening the Nature of Behavioral Design - Behavioral Scientist","link":"https:\/\/behavioralscientist.org\/broadening-the-nature-of-behavioral-design\/","state":"public","note":"To solve problems and suggest solutions on behalf of others is to have power. As a result, we behavioral scientists have a heightened responsibility: Being in this privileged position requires recognizing when and where assumptions about \u201cwhat good looks like\u201d might creep in. When we design interventions\u2014even just determining what options are available, or what the default choice should be\u2014we shape other peoples\u2019 experiences in ways we may not always fully appreciate. And our decisions to address certain problems while leaving others aside implicitly declares what challenges, and audiences, we think are worthy of receiving attention.","username":"weinreich","tags":"behavior_change,ethics,strategy","count":"3"},{"id":"802629","user":"167","cdate":"2021-10-12 14:36:05","updated":null,"title":"Understanding the Costs of SBC Social Media Interventions","link":"https:\/\/d1c2gz5q23tkk0.cloudfront.net\/assets\/uploads\/3156045\/asset\/BR_COP_SocialListening_Brief.pdf?1630078941","state":"public","note":"","username":"weinreich","tags":"behavior_change,management,price,social_media","count":"4"},{"id":"802625","user":"167","cdate":"2021-10-12 06:08:17","updated":null,"title":"Research Engagement with Policy Makers: a practical guide to writing policy briefs","link":"https:\/\/osf.io\/m25qp\/","state":"public","note":"Effective communication between academics and policy makers plays an important role in informing political decision making and creating impact for researchers. Policy briefs are short evidence summaries written by researchers to inform the development or implementation of policy. This guide has been developed to support researchers to write effective policy briefs. It is jointly produced by the NIHR Policy Research Unit in Behavioural Science (BehSciPRU) and the UCL Centre for Behaviour Change (CBC). It has been written in consultation with policy advisers and synthesises current evidence and expert opinion on what makes an effective policy brief. It is for any researcher who wishes to increase the impact of their work by activity that may influence the process of policy formation, implementation or evaluation. Whilst the guide has been written primarily for a UK audience, it is hoped that it will be useful to researchers in other countries.","username":"weinreich","tags":"government,how_to,policy,research","count":"4"},{"id":"802624","user":"167","cdate":"2021-10-12 02:35:34","updated":null,"title":"Why We're Rethinking \u201cAt-Risk\u201c \u2014 CommunicateHealth","link":"https:\/\/communicatehealth.com\/wehearthealthliteracy\/why-were-rethinking-at-risk\/","state":"public","note":"","username":"weinreich","tags":"health_communication,target_audience","count":"2"},{"id":"802623","user":"167","cdate":"2021-10-12 01:35:05","updated":null,"title":"TARPARE: A method for selecting target audiences for public health interventions","link":"https:\/\/onlinelibrary.wiley.com\/doi\/epdf\/10.1111\/j.1467-842X.1999.tb01256.x","state":"public","note":"","username":"weinreich","tags":"social_marketing,target_audience,theory","count":"3"},{"id":"802617","user":"167","cdate":"2021-10-11 04:55:10","updated":null,"title":"COVID-19 Materials for People with Intellectual and Developmental Disabilities and Care Providers | CDC","link":"https:\/\/www.cdc.gov\/ncbddd\/humandevelopment\/COVID-19-Materials-for-People-with-IDD.html","state":"public","note":"","username":"weinreich","tags":"sample_campaigns,target_audience","count":"2"},{"id":"802612","user":"167","cdate":"2021-10-10 12:24:24","updated":null,"title":"How to be an introverted leader","link":"https:\/\/www.theladders.com\/career-advice\/how-to-be-an-introverted-leader","state":"public","note":"","username":"weinreich","tags":"inspiration,management","count":"2"},{"id":"802611","user":"167","cdate":"2021-10-10 11:44:01","updated":null,"title":"The Great Online Game - Not Boring by Packy McCormick","link":"https:\/\/www.notboring.co\/p\/the-great-online-game","state":"public","note":"","username":"weinreich","tags":"inspiration","count":"1"},{"id":"802610","user":"167","cdate":"2021-10-10 10:14:08","updated":null,"title":"2020 Census: Many Latinos Identified With 'Some Other Race' : NPR","link":"https:\/\/www.npr.org\/2021\/09\/30\/1037352177\/2020-census-results-by-race-some-other-latino-ethnicity-hispanic","state":"public","note":"Growing numbers of Latinos identifying as \u201cSome other race\u201c for the U.S. census have boosted the category to become the country's second-largest racial group after \u201cWhite.\u201c Researchers are concerned the catchall grouping obscures many Latinx people's identities and does not produce the data needed to address racial inequities.","username":"weinreich","tags":"research,target_audience","count":"2"},{"id":"797662","user":"167","cdate":"2021-10-07 08:27:04","updated":null,"title":"10 Things to Nix in Your Next Email Newsletter","link":"https:\/\/blog.hubspot.com\/marketing\/email-newsletter-mistakes","state":"public","note":"","username":"weinreich","tags":"online_marketing","count":"1"},{"id":"797650","user":"167","cdate":"2021-10-06 07:05:17","updated":null,"title":"The social marketing paradox: challenges and opportunities for the discipline | SpringerLink","link":"https:\/\/link.springer.com\/article\/10.1007\/s12208-021-00308-0#Tab1","state":"public","note":"","username":"weinreich","tags":"inspiration,research,social_marketing","count":"3"},{"id":"797641","user":"167","cdate":"2021-10-05 02:23:28","updated":null,"title":"The Biological Mechanism of Pro-Social Behavior","link":"https:\/\/israelseen.com\/tel-aviv-university-the-biological-mechanism-of-pro-social-behavior\/?fbclid=IwAR1w5MY7HR8qtUdRZfiRLGJ6W1Uej3TZUJLo5arbvXXHZTLvxEJ718IuDmk","state":"public","note":"\u201cThis research shows that the reward system has an important function in helping behavior and if we want to increase the likelihood of pro-social behavior, we must reinforce a sense of belonging more than a sense of empathy.","username":"weinreich","tags":"behavior_change,social_change,social_norms","count":"3"},{"id":"797620","user":"167","cdate":"2021-10-04 05:38:17","updated":null,"title":"To Reach Vaccine Holdouts, Scientists Take a Page From Digital Marketing - Bloomberg","link":"https:\/\/www.bloomberg.com\/news\/articles\/2021-09-25\/to-reach-vaccine-holdouts-scientists-take-a-page-from-digital-marketing","state":"public","note":"","username":"weinreich","tags":"health_communication,social_marketing,target_audience","count":"3"},{"id":"797531","user":"167","cdate":"2021-10-01 02:27:53","updated":null,"title":"The secret to creating amazing work? You have to hate it first","link":"https:\/\/www.fastcompany.com\/90678336\/the-secret-to-creating-amazing-work-you-have-to-hate-it-first","state":"public","note":"","username":"weinreich","tags":"creativity,inspiration","count":"2"},{"id":"797497","user":"167","cdate":"2021-09-29 12:08:39","updated":null,"title":"Let Me Tell You A Story | Find the thread","link":"https:\/\/findthethread.postach.io\/post\/let-me-tell-you-a-story","state":"public","note":"One of the most effective approaches I have learned is called SCIPAB, a technique developed by Steve Mandel and now spread by the company he founded, Mandel Communications. I was lucky enough to be trained in SCIPAB by Mandel Communications as part of a more general \u201cpresentation skills\u201c training. I don\u2019t want to steal their thunder (or their business!), but I do want to share some of the insights that I carry with me and use regularly.\r\n\r\nSCIPAB is an acronym, which stands for the phases of a story:\r\n\r\nSituation\r\nComplication\r\nImplication\r\nProposal1\r\nAction\r\nBenefit","username":"weinreich","tags":"how_to,storytelling,strategy","count":"3"},{"id":"795177","user":"167","cdate":"2021-09-29 03:54:11","updated":null,"title":"When listeners pay close attention to stories, their heart rates synchronize | National Academy of Sciences","link":"http:\/\/blog.pnas.org\/2021\/09\/journal-club-when-listeners-pay-close-attention-to-stories-their-heart-rates-synchronize\/","state":"public","note":"","username":"weinreich","tags":"storytelling","count":"1"},{"id":"795170","user":"167","cdate":"2021-09-28 13:34:22","updated":null,"title":"The Features of Narratives: A Model of Narrative Form for Social Change Efforts | FrameWorks Institute","link":"https:\/\/www.frameworksinstitute.org\/publication\/the-features-of-narratives-a-model-of-narrative-form-for-social-change-efforts\/","state":"public","note":"","username":"weinreich","tags":"social_change,storytelling,strategy","count":"3"},{"id":"795142","user":"167","cdate":"2021-09-27 03:37:24","updated":null,"title":"How to Organize a Virtual Scavenger Hunt Everyone Will Love","link":"https:\/\/blog.greatergiving.com\/how-to-organize-a-virtual-scavenger-hunt-everyone-will-love\/","state":"public","note":"","username":"weinreich","tags":"creativity,technology","count":"2"},{"id":"795141","user":"167","cdate":"2021-09-27 03:29:32","updated":null,"title":"73 Easy Ways To Write A Headline That Will Reach Your Readers","link":"https:\/\/coschedule.com\/blog\/write-a-headline","state":"public","note":"","username":"weinreich","tags":"health_communication,how_to,online_marketing,storytelling","count":"4"},{"id":"795118","user":"167","cdate":"2021-09-26 05:56:51","updated":null,"title":"5 Ways To Use Examples For Stronger Communications - Throughline Group","link":"https:\/\/www.throughlinegroup.com\/2021\/09\/22\/5-ways-to-use-examples-for-stronger-communications\/","state":"public","note":"","username":"weinreich","tags":"health_communication,storytelling","count":"2"},{"id":"795117","user":"167","cdate":"2021-09-26 05:11:24","updated":null,"title":"Ontology for Media Creation","link":"https:\/\/movielabs.com\/ontology-for-media-creation\/","state":"public","note":"In order for the software that supports collaboration and automation in production workflows to interoperate, common data models and schemas for data exchange are needed.  MovieLabs and its member studios developed it\u2019s Ontology for Media Creation (OMC) to improve communication about workflows between people, organizations, and software. The OMC can serve as the underpinnings for that by providing consistent naming and definitions of terms, as well as ways to express how various concepts and components relate to one another in production workflows.","username":"weinreich","tags":"management,media,strategy","count":"3"},{"id":"795116","user":"167","cdate":"2021-09-26 04:44:22","updated":null,"title":"Determine How to Spend Time With One Question","link":"https:\/\/www.thekenlane.com\/stlt\/","state":"public","note":"","username":"weinreich","tags":"inspiration","count":"1"},{"id":"795055","user":"167","cdate":"2021-09-24 02:49:41","updated":"2022-03-07 07:10:56","title":"Make It Toolkit - Design with the mind in mind.","link":"https:\/\/www.makeit.tools\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,how_to,strategy","count":"4"},{"id":"795044","user":"167","cdate":"2021-09-23 05:48:09","updated":null,"title":"4 Tips For Telling Nonprofit Stories About Difficult Subjects - Bloomerang","link":"https:\/\/bloomerang.co\/blog\/4-tips-for-telling-nonprofit-stories-about-difficult-subjects\/","state":"public","note":"","username":"weinreich","tags":"nonprofit,storytelling","count":"2"},{"id":"795043","user":"167","cdate":"2021-09-23 05:41:52","updated":null,"title":"How Nonprofits Practice Continuous Improvement | Beth Kanter","link":"https:\/\/bethkanter.org\/trainer-reflect-improve\/?fbclid=IwAR1giEKzkWJqr4o3wH2Ur5Z8QV20SLrX8iW2-Bj7b0PBVmOUHENo-PELXqw","state":"public","note":"","username":"weinreich","tags":"consulting,evaluation,nonprofit","count":"3"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","branding","twitter","social_norms","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 19"}