{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=12&r=json&user=weinreich","version":"1.0","limit":50,"page":"12","state":null,"r":"json","user":"weinreich","user_id":167,"count":5792,"count_bookmarks":50,"bookmarks":[{"id":"1294303","user":"167","cdate":"2022-11-14 04:28:56","updated":null,"title":"Replacing Personas With Characters | by Alan Klement | down the rabbit hole | Medium","link":"https:\/\/medium.com\/down-the-rabbit-hole\/replacing-personas-with-characters-aa72d3cf6c69","state":"public","note":"To get the brain to accept a story which explains why a consumer bought a product, it needs information presented in a particular way. The best way to deliver this information is to explain a customer\u2019s anxieties, motivations, purchase-progress events, and purchase-progress situations.\r\n\r\nWhen combined, they form what I call Characters.","username":"weinreich","tags":"design,research,target_audience","count":"3"},{"id":"1294258","user":"167","cdate":"2022-11-11 02:10:02","updated":null,"title":"BETWEEN THE LINES \/\/ kelly luce","link":"https:\/\/codelit.com\/between-the-lines","state":"public","note":"This is the story of a marriage, told through an email being drafted in real time. \r\n\r\nIt takes about five minutes to read\/experience.","username":"weinreich","tags":"inspiration,storytelling","count":"2"},{"id":"1294215","user":"167","cdate":"2022-11-09 04:59:21","updated":null,"title":"Know Your Customers\u2019 \u201cJobs to Be Done\u201d","link":"https:\/\/hbr.org\/2016\/09\/know-your-customers-jobs-to-be-done","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,strategy,target_audience","count":"4"},{"id":"1294150","user":"167","cdate":"2022-11-06 07:15:36","updated":"2022-11-06 07:21:49","title":"JULIA YORK'S BEAT SHEET TEMPLATE","link":"https:\/\/drive.google.com\/file\/d\/1ItIfuJmfclEdFMbx_o-8eKKeKObhKoju\/view?referrer=https%3A%2F%2Ft.co%2F","state":"public","note":"https:\/\/twitter.com\/juliayorks\/status\/1588182939933605888?s=20&t=m8xmsJ8zgWPAAb-FpU2L3w\r\nFor YEARS, I used the Save the Cat beat sheet template when writing my features. But, I'm currently working with a director who thinks about story using the 8 sequence method, and I liked that too!\r\n\r\nSo, I created a new template that marries both... and then some.","username":"weinreich","tags":"how_to,storytelling","count":"2"},{"id":"1294149","user":"167","cdate":"2022-11-06 07:10:39","updated":null,"title":"8 Sequence Structure: The Best-Kept Screenwriting Secret - ScreenCraft","link":"https:\/\/screencraft.org\/blog\/8-sequence-structure-the-best-kept-screenwriting-secret\/","state":"public","note":"","username":"weinreich","tags":"how_to,storytelling","count":"2"},{"id":"1294107","user":"167","cdate":"2022-11-03 06:24:07","updated":null,"title":"How to make a literature review useful for your team \u2013 Osman Advisory Services","link":"https:\/\/www.osmanadvisoryservices.com\/how-to-make-a-literature-review-useful-for-your-team\/","state":"public","note":"","username":"weinreich","tags":"health_communication,how_to,research","count":"3"},{"id":"1294089","user":"167","cdate":"2022-11-02 04:21:51","updated":null,"title":"Changing minds about changing behaviour: Obesity in focus","link":"https:\/\/media.nesta.org.uk\/documents\/changing-minds_about_changing_behaviours_Xi5X9RC.pdf","state":"public","note":"When it comes to reducing obesity,\r\nevidence shows that changing food\r\nenvironments is more effective than\r\nmeasures that try to educate or\r\nchange the behaviour of individuals.\r\n\r\nThe interventions that participants\r\nconsider to be most acceptable are the\r\nsame as those that they perceived to\r\nbe most effective at tackling obesity.\r\nHowever, the interventions that were\r\nreported to be least effective and least\r\nacceptable \u2014 such as reducing portion\r\nsizes and the taxation of unhealthy\r\nfoods \u2014 may actually have the greatest\r\npotential for promoting healthy eating at\r\nthe population level. While we must be\r\ncautious with how we interpret correlations\r\nlike this, it suggests that addressing the\r\ndisconnect between the evidence base\r\nand public understanding may be a viable\r\nway of influencing public acceptability","username":"weinreich","tags":"behavior_change,health_communication,obesity,policy,strategy","count":"5"},{"id":"1294073","user":"167","cdate":"2022-11-01 13:43:17","updated":null,"title":"For and Against National Service | Yes, Prime Minister | Comedy Greats - YouTube","link":"https:\/\/www.youtube.com\/watch?v=ahgjEjJkZks","state":"public","note":"Sir Humphrey, incensed that Hacker is pushing ahead with his \u201cGrand Design\u201d, delivers a masterclass in how to conduct a government opinion poll.","username":"weinreich","tags":"design,ethics,humor,research","count":"4"},{"id":"1294066","user":"167","cdate":"2022-10-31 16:12:05","updated":null,"title":"We don\u2019t have a hundred biases, we have the wrong model - Works in Progress","link":"https:\/\/www.worksinprogress.co\/issue\/biases-the-wrong-model\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,inspiration,theory","count":"3"},{"id":"1294062","user":"167","cdate":"2022-10-31 04:38:24","updated":null,"title":"Components | The Component Gallery","link":"https:\/\/component.gallery\/components","state":"public","note":"","username":"weinreich","tags":"design,graphic_design,mobile,technology","count":"4"},{"id":"1287298","user":"167","cdate":"2022-10-24 04:08:53","updated":null,"title":"Translate User-Generated Content for Global Audiences","link":"https:\/\/www.nngroup.com\/articles\/translate-user-generated-content\/?utm_source=Alertbox&utm_campaign=2361996408-EMAIL_CAMPAIGN_2020_11_12_08_52_COPY_01&utm_medium=email&utm_term=0_7f29a2b335-2361996408-24361717","state":"public","note":"","username":"weinreich","tags":"cgm,health_communication,technology","count":"3"},{"id":"1287297","user":"167","cdate":"2022-10-24 04:06:42","updated":null,"title":"Eco-labels on food encourage people to eat more sustainably - The British Psychological Society","link":"https:\/\/www.bps.org.uk\/research-digest\/eco-labels-food-encourage-people-eat-more-sustainably","state":"public","note":"Katie De-loyde at the University of Bristol and colleagues created three mock-ups of menus, of the sort you might see in a food delivery app. Each of these menus featured three burritos \u2014 beef, chicken and vegetarian. For each burrito, the price (the same for each), the calorie content, a Fairtrade logo, a spice indicator and a photo of the product were all included.\r\n\r\nIn one mock-up, the team also included a \u2018social nudge\u2019 (something designed to encourage people to act according to social norms): the vegetarian burrito sported a gold star with the words \u2018Most Popular\u2019.\r\n\r\nIn another version of the menu, each burrito was instead accompanied with an \u2018eco-label\u2019, indicating its ranking on a traffic light type scale of sustainability. The beef got a red 5 rating (for unsustainable), the chicken a yellow 3 (neither sustainable nor unsustainable) and the vegetarian a green 1 (sustainable).","username":"weinreich","tags":"environment,health_communication","count":"2"},{"id":"1287296","user":"167","cdate":"2022-10-24 04:05:11","updated":null,"title":"Character.AI","link":"https:\/\/beta.character.ai\/help?","state":"public","note":"Character.AI is bringing to life the science-fiction dream of open-ended conversations and collaborations with computers.\r\n\r\nWe are building the next generation of dialog agents\u2014with a long-tail of applications spanning entertainment, education, general question-answering and others.\r\n\r\nOur dialog agents are powered by our own proprietary technology based on large language models, built and trained from the ground up with conversation in mind.\r\n\r\nHow does the Character.AI beta work?\r\nThe Character.AI beta is based on neural language models. A supercomputer reads huge amounts of text and learns to hallucinate what words might come next in any given situation. Models like these have many uses including auto-complete and machine translation.\r\n\r\nAt Character.AI, you collaborate with the computer to write a dialog - you write one character's lines, and the computer creates the other character's lines, giving you the illusion that you are talking with the other character.","username":"weinreich","tags":"creativity,entertainment_education,storytelling,technology","count":"4"},{"id":"1287295","user":"167","cdate":"2022-10-24 03:46:11","updated":null,"title":"Social Marketing in Action: Cases from Around the World","link":"https:\/\/www.researchgate.net\/publication\/344754534_Social_Marketing_in_Action_Cases_from_Around_the_World_Cases_from_Around_the_World","state":"public","note":"","username":"weinreich","tags":"campaign_effects,sample_campaigns,social_marketing","count":"3"},{"id":"1287294","user":"167","cdate":"2022-10-24 03:44:46","updated":null,"title":"Final iSMA Social Marketing Brand Platform 9-23-28.pptx - Google Slides","link":"https:\/\/docs.google.com\/presentation\/d\/1drFwLDMe6Q3fodLrUxpJeETGnSkVhKM4\/edit#slide=id.p27","state":"public","note":"","username":"weinreich","tags":"branding,social_marketing","count":"2"},{"id":"1287293","user":"167","cdate":"2022-10-24 03:31:27","updated":null,"title":"COM-B & behavioural biases\/heuristics v1, Online Whiteboard for Visual Collaboration","link":"https:\/\/miro.com\/app\/board\/uXjVPP0jwsA=\/","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,strategy,theory","count":"4"},{"id":"1287292","user":"167","cdate":"2022-10-24 02:23:17","updated":"2023-01-09 10:29:22","title":"The Behavioral Design Database by Habit Weekly [Beta]","link":"https:\/\/mythoman.notion.site\/mythoman\/The-Behavioral-Design-Database-by-Habit-Weekly-Beta-346697b84ef04d4cb843928ada46a69f","state":"public","note":"We built this database containing our favorite 200+ Behavioral Design resources, tools, and guides to celebrate our recent 200th newsletter anniversary. Given that we\u2019ve shared over 1,900 pieces of Behavioral Design content over the years, we can say that we know our stuff \u2013 but in the end, we\u2019ve just created here what we wish existed. Hope you like it too!","username":"weinreich","tags":"behavior_change,bibliography,design","count":"3"},{"id":"1287291","user":"167","cdate":"2022-10-24 02:07:17","updated":null,"title":"Robert Meza's Behavior Design Strategy (COM-B and BCW) template | Miroverse","link":"https:\/\/miro.com\/miroverse\/behavioral-design-strategy\/","state":"public","note":"Wow - detailed and useful guide to creating a strategy","username":"weinreich","tags":"behavior_change,consulting,design,how_to,inspiration,personal_favorite,training","count":"7"},{"id":"1287290","user":"167","cdate":"2022-10-24 01:46:01","updated":"2022-10-24 01:46:29","title":"This comparison of our default lifestyle vs the lifestyle the science says we should lead (sorta) is a bit too real ","link":"https:\/\/twitter.com\/KaiBrach\/status\/1584080842837528576","state":"public","note":"","username":"weinreich","tags":"behavior_change,inspiration","count":"2"},{"id":"1287289","user":"167","cdate":"2022-10-24 01:25:40","updated":null,"title":"Stakeholder Interviews 101","link":"https:\/\/www.nngroup.com\/articles\/stakeholder-interviews\/?utm_source=Alertbox&utm_campaign=2361996408-EMAIL_CAMPAIGN_2020_11_12_08_52_COPY_01&utm_medium=email&utm_term=0_7f29a2b335-2361996408-24361717","state":"public","note":"","username":"weinreich","tags":"management,qualitative,research","count":"3"},{"id":"1287260","user":"167","cdate":"2022-10-19 07:10:05","updated":null,"title":"Jo Evershed on Twitter: \u201cEngaged participants are the secret to High-Quality Data. Foster engagement & data collection will be a breeze. ","link":"https:\/\/twitter.com\/EvershedJo\/status\/1526866665597718528","state":"public","note":"With this thread, you\u2019ll learn 9 lessons:\r\n1. The Data Quality Framework\r\n2. The Participant Relationship\r\n3. Perfect introductions\r\n4. Instructions that work\r\n5. Helpful signposting\r\n6. An enjoyable experience\r\n7. Getting feedback\r\n8. Progressive piloting\r\n9. Types of quality control","username":"weinreich","tags":"ethics,quantitative,research","count":"3"},{"id":"1287259","user":"167","cdate":"2022-10-19 07:09:23","updated":null,"title":"Using Commitment Requests Instead of Attention Checks","link":"https:\/\/www.qualtrics.com\/blog\/attention-checks-and-data-quality\/","state":"public","note":"Qualtrics recommendation is to use the commitment request as that performed the best. However, the textual and factual attention checks also performed better than the control.","username":"weinreich","tags":"quantitative,research","count":"2"},{"id":"1287258","user":"167","cdate":"2022-10-19 07:08:01","updated":null,"title":"The Issue of Noncompliance in Attention Check Questions: False Positives in Instructed Response Items","link":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1525822X221115830","state":"public","note":"Our results showed that\r\nwhile most respondents understand why attention checks are conducted, a\r\nnonnegligible proportion of respondents evaluated them as controlling or\r\nannoying. Most respondents passed the attention check; however, among\r\nthose who failed the test, 61% seem to have failed the task deliberately. These\r\nfindings reinforce that noncompliance is a serious concern with attention\r\ncheck instruments. The results of our experiment showed that more respondents passed the attention check if a comprehensible reason was given.","username":"weinreich","tags":"quantitative,research","count":"2"},{"id":"1287256","user":"167","cdate":"2022-10-19 04:38:54","updated":null,"title":"How to design an effective streak with behavioural science | LinkedIn","link":"https:\/\/www.linkedin.com\/pulse\/how-design-effective-streak-behavioural-science-make-it-toolkit\/?trackingId=dAuW0MbaBVPCMqBVps74zQ%3D%3D","state":"public","note":"","username":"weinreich","tags":"behavior_change,design,gaming","count":"3"},{"id":"1287038","user":"167","cdate":"2022-10-13 05:59:53","updated":null,"title":"Memory and comprehension of narrative versus expository texts: A meta-analysis | SpringerLink","link":"https:\/\/link.springer.com\/article\/10.3758\/s13423-020-01853-1","state":"public","note":"We acquire a lot of information about the world through texts, which can be categorized at the broadest level into two primary genres: narratives and exposition. Stories and essays differ across a variety of dimensions, including structure and content, with numerous theories hypothesizing that stories are easier to understand and recall than essays. However, empirical work in this area has yielded mixed results. To synthesize research in this area, we conducted a meta-analysis of experiments in which memory and\/or comprehension of narrative and expository texts was investigated. Based on over 75 unique samples and data from more than 33,000 participants, we found that stories were more easily understood and better recalled than essays. Moreover, this result was robust, not influenced by the inclusion of a single effect-size or single study, and not moderated by various study characteristics. This finding has implications for any domain in which acquiring and retaining information is important.","username":"weinreich","tags":"health_communication,storytelling","count":"2"},{"id":"1287037","user":"167","cdate":"2022-10-13 05:55:10","updated":null,"title":"ADDRESSING THE SUSTAINABILITY SAY-DO-GAP Leading the way to activate consumer behaviour change","link":"https:\/\/www.ipsos.com\/sites\/default\/files\/ct\/publication\/documents\/2021-07\/Ipsos-Views_Addressing-the-Sustainability-Say-Do-Gap.pdf","state":"public","note":"","username":"weinreich","tags":"behavior_change,environment,strategy","count":"3"},{"id":"1287036","user":"167","cdate":"2022-10-13 05:52:38","updated":null,"title":"Nudging Government Whitepaper","link":"https:\/\/www.davispier.ca\/nudging-government-whitepaper","state":"public","note":"We present four strategies, informed by behavioural science, that government and researchers can deploy to improve the use of evidence in policy decisions.","username":"weinreich","tags":"behavior_change,government,policy,strategy","count":"4"},{"id":"1287035","user":"167","cdate":"2022-10-13 05:51:52","updated":null,"title":"The BehaviourWorks Method | BehaviourWorks Australia","link":"https:\/\/www.behaviourworksaustralia.org\/about\/the-method","state":"public","note":"Developed over several years, the BehaviourWorks Method is a tried and tested approach to changing behaviours. \r\n\r\nConsisting of three primary phases - Exploration, Deep Dive and Application - The Method can be used in full, or in parts, to gather evidence on the behaviour change approach that is most likely to work.","username":"weinreich","tags":"behavior_change,how_to,strategy,theory","count":"4"},{"id":"1287034","user":"167","cdate":"2022-10-13 05:49:10","updated":null,"title":"The Behavioral Science Annual 2022 | Ogilvy","link":"https:\/\/www.ogilvy.com\/ideas\/behavioral-science-annual-2022","state":"public","note":"We\u2019re delighted to invite you to download the latest version of the Behavioral Science Annual \u2013 a collection of case studies filled with social interventions and applied behavioral science. This year the Annual is truly global, meaning you\u2019ll find a whole collection of international cases, from:\r\n\r\nTackling childhood malnourishment in Andean communities\r\nIncentivizing COVID-19 vaccination among Chicago youth\r\nReducing drink driving on Australian country roads\r\nCreating the habit of hand washing with soap in rural Indian schools\r\nAddressing the high drop-off rates of stem-cell donors\r\nPreventing hidden hunger in West African countries\r\nReducing food waste by redesigning bread packaging\r\nGiving new life to the end slices of a loaf\r\nMaking the health benefits of Yogurt+ attractive and understandable\r\nFighting night crime in Melbourne\u2019s darkest streets\r\nTackling overcrowding in French train stations\r\nReducing waste being dumped outside of bins in London\u2019s borough of Westminster","username":"weinreich","tags":"behavior_change,sample_campaigns","count":"2"},{"id":"1287033","user":"167","cdate":"2022-10-13 05:45:38","updated":null,"title":"Framing Equality Toolkit","link":"https:\/\/publicinterest.org.uk\/FramingEqualityToolkit.pdf","state":"public","note":"This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe.\r\nIt aims to provide a framework rather than a blueprint; helping you\r\nto ask the right questions rather than giving you the right answers. It\u2019s\r\ndesigned to be helpful for anyone who communicates as part of their\r\nvoluntary or paid work. It\u2019s written with a focus on European LGBTI activists, but we hope it will be useful to others with a similar vision","username":"weinreich","tags":"social_change,storytelling,target_audience","count":"3"},{"id":"1287032","user":"167","cdate":"2022-10-13 05:44:03","updated":null,"title":"Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept","link":"https:\/\/www.mdpi.com\/1660-4601\/19\/9\/5248","state":"public","note":"Approximately 1 in 5 Australians experience a mental disorder every year, costing the Australian economy $56.7 billion per year; therefore, prevention and early intervention are urgently needed. This study reports the evaluation results of a social marketing pilot program that aimed to improve the well-being of young adults. The Elevate Self Growth program aimed to help participants perform various well-being behaviors, including screen time reduction, quality leisure activities, physical activity, physical relaxation, meditation and improved sleep habits. A multi-method evaluation was undertaken to assess Elevate Self Growth for the 19 program participants who paid to participate in the proof-of-concept program. Social Cognitive Theory was used in the program design and guided the evaluation. A descriptive assessment was performed to examine the proof-of-concept program. Considerations were given to participants\u2019 levels of program progress, performance of well-being behaviors, improvements in well-being, and program user experience. Participants who had made progress in the proof-of-concept program indicated improved knowledge, skills, environmental support and well-being in line with intended program outcomes. Program participants recommended improvements to achieve additional progress in the program, which is strongly correlated with outcome changes observed. These improvements are recommended for the proof-of-concept well-being program prior to moving to a full randomized control trial. This paper presents the initial data arising from the first market offerings of a theoretically mapped proof-of-concept and reports insights that suggest promise for approaches that apply Social Cognitive Theory in well-being program design and implementation.","username":"weinreich","tags":"behavior_change,social_marketing","count":"2"},{"id":"1287031","user":"167","cdate":"2022-10-13 05:36:08","updated":null,"title":"Archetypes of Gamification: Analysis of mHealth Apps","link":"https:\/\/mhealth.jmir.org\/2020\/10\/e19280","state":"public","note":"Eight archetypes of gamification emerged from the analysis of health-related mobile apps: (1) competition and collaboration, (2) pursuing self-set goals without rewards, (3) episodical compliance tracking, (4) inherent gamification for external goals, (5) internal rewards for self-set goals, (6) continuous assistance through positive reinforcement, (7) positive and negative reinforcement without rewards, and (8) progressive gamification for health professionals. The results indicate a close relationship between the identified archetypes and the actual health behavior that is being targeted.","username":"weinreich","tags":"design,gaming,mobile,technology","count":"4"},{"id":"1287030","user":"167","cdate":"2022-10-13 05:34:33","updated":null,"title":"Systematic literature review of best practice in food waste reduction programs | Emerald Insight","link":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JSOCM-05-2019-0074\/full\/html?skipTracking=true","state":"public","note":"Food waste is a systemic problem, with waste occurring at all stages in the supply chain and consumption process. There is a need to unpack which strategies, approaches and tools can be applied to reduce the amount of food wasted. Understanding the extent of social marketing principles used offers insights into the additional means that can be applied to increase voluntary behavioral change.","username":"weinreich","tags":"behavior_change,campaign_effects,social_marketing","count":"3"},{"id":"1287029","user":"167","cdate":"2022-10-13 05:32:18","updated":null,"title":"Toolbox for Organizational Behavior Change | by Samuel Salzer | Behavioral Design Hub | Medium","link":"https:\/\/medium.com\/behavior-design-hub\/toolbox-for-organizational-behavior-change-b9835098b8be","state":"public","note":"It explores the toolbox of the behavioral manager as Samuel answers ten questions from Henrik related to organizational behavior change.","username":"weinreich","tags":"behavior_change,management,social_marketing_jobs","count":"3"},{"id":"1287028","user":"167","cdate":"2022-10-13 05:30:30","updated":null,"title":"Evaluating expectations from social and behavioral science about COVID-19 and lessons for the next pandemic","link":"https:\/\/psyarxiv.com\/58udn","state":"public","note":"Social and behavioral science research proliferated during the COVID-19 pandemic, reflecting the substantial increase in influence of behavioral science in public health and public policy more broadly. This review presents a comprehensive assessment of 742 scientific articles on human behavior during COVID-19. Two independent teams evaluated 19 substantive policy recommendations (\u201cclaims\u201d) on potentially critical aspects of behaviors during the pandemic drawn from the most widely cited behavioral science papers on COVID-19. Teams were made up of original authors and an independent team, all of whom were blinded to other team member reviews throughout. Both teams found evidence in support of 16 of the claims; for two claims, teams found only null evidence; and for no claims did the teams find evidence of effects in the opposite direction. One claim had no evidence available to assess. Seemingly due to the risks of the pandemic, most studies were limited to surveys, highlighting a need for more investment in field research and behavioral validation studies. The strongest findings indicate interventions that combat misinformation and polarization, and to utilize effective forms of messaging that engage trusted leaders and emphasize positive social norms.","username":"weinreich","tags":"behavior_change,campaign_effects,evaluation","count":"3"},{"id":"1287027","user":"167","cdate":"2022-10-13 05:21:39","updated":null,"title":"Storytelling in Social Marketing | SpringerLink","link":"https:\/\/link.springer.com\/referenceworkentry\/10.1007\/978-3-030-14449-4_101-1","state":"public","note":"","username":"weinreich","tags":"me,social_marketing,storytelling","count":"3"},{"id":"1287026","user":"167","cdate":"2022-10-13 05:20:54","updated":null,"title":"A Critical Overview of Social Marketing in Asia - Bo Pang, Sameer A. Deshpande, Tuyet-Mai Nguyen, Jeawon Kim, Yara A. Almosa, Amna Arif, Denni Arli, Marat Bakpayev, Bayram Zafer Erdogan, Haruka Fujihira, H. P. Samanthika Gallage, Mohammad A. Kadir, Derek ","link":"https:\/\/journals.sagepub.com\/doi\/10.1177\/15245004211053847","state":"public","note":"","username":"weinreich","tags":"international,me,social_marketing","count":"3"},{"id":"1287025","user":"167","cdate":"2022-10-13 03:52:21","updated":null,"title":"Understanding and Overcoming Belonging Uncertainty - By Geoffrey Cohen - Behavioral Scientist","link":"https:\/\/behavioralscientist.org\/understanding-and-overcoming-belonging-uncertainty\/?mc_cid=c172331925&mc_eid=38b8c8f538","state":"public","note":"All in all, participants got to see the hidden perspectives of a reference group: their fellow students. The stories and assurances didn\u2019t come from professors or administrators, people outside their reference group. By learning these new perspectives, students might look at their adversities on campus a little differently, as a normal part of adjusting to college. Like encouragement we might get from a close friend at a time when we feel adrift, the message in our study sought to make people feel less like a ship lost at sea and more like co-travelers taking the first steps on a journey full of possibility. The stories turned uncertainty about belonging into a basis of connection rather than shame.","username":"weinreich","tags":"behavior_change,storytelling","count":"2"},{"id":"1287020","user":"167","cdate":"2022-10-12 11:19:55","updated":null,"title":"Behavior Design Journey (COM-B), Online Whiteboard for Visual Collaboration","link":"https:\/\/miro.com\/app\/board\/uXjVPOO1SGw=\/","state":"public","note":"Behavior Audit - user journey Miro board","username":"weinreich","tags":"behavior_change,design,strategy","count":"3"},{"id":"1287016","user":"167","cdate":"2022-10-12 06:23:40","updated":null,"title":"Teens, Social Media and Technology 2022 | Pew Research Center","link":"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/?utm_content=bufferd25fd&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer","state":"public","note":"","username":"weinreich","tags":"social_media,social_network,youth","count":"3"},{"id":"1287015","user":"167","cdate":"2022-10-12 05:55:36","updated":null,"title":"Crisis communication: A behavioural approach - GCS","link":"https:\/\/gcs.civilservice.gov.uk\/publications\/crisis-communication-a-behavioural-approach\/","state":"public","note":"1. Introduction 6\r\n1.1. Definitions 6\r\n1.2. What is behaviour, and why does it matter in a crisis? 6\r\n2. What will people do in a crisis? 7\r\n2.1. What common assumptions are made about crisis behaviour? 7\r\n2.2. How can we anticipate actual crisis behaviour? 9\r\n2.3. How does trust in government, or lack of it, influence crisis behaviour? 11\r\n3. How can communications encourage the right behaviours in a crisis? 12\r\n3.1. How should we communicate in a crisis? 12\r\n3.2. How should we communicate about threats and risks? 14\r\n3.3. How can communications change public risk perception? 17\r\n3.4. How can we make the most of the public\u2019s assistance? 19\r\n3.5. How can communications encourage compliance with guidance and regulations? 21\r\n4. How can communications discourage harmful behaviour in a crisis? 23\r\n4.1. How can we avoid negative backlash effects? 23\r\n4.2. How can communications help maintain social order? 24\r\n4.3. How can communications maintain trust in a crisis? 26\r\n5. Case study: COVID-19 pandemic","username":"weinreich","tags":"behavior_change,health_communication,how_to","count":"3"},{"id":"1287007","user":"167","cdate":"2022-10-11 07:55:03","updated":null,"title":"Storytellers' Guide to Changing the World 2.0","link":"https:\/\/www.culturesurge.com\/learn-more\/","state":"public","note":"plus Field Guide companion doc to this download on same page","username":"weinreich","tags":"social_change,storytelling,strategy","count":"3"},{"id":"1286978","user":"167","cdate":"2022-10-08 13:26:21","updated":"2022-10-08 13:26:32","title":"Iva Cheung on Twitter: \u201cThis graphic could have used a contrasting background. Took me a minute to see what it was supposed to be. I mean, now that I know what it is, I can't unsee it, but at first\u2026 https:\/\/t.co\/rFqRgBEsfE\u201c \/ Twitter","link":"https:\/\/twitter.com\/IvaCheung\/status\/1577465492281110528","state":"public","note":"","username":"weinreich","tags":"graphic_design,health_communication","count":"2"},{"id":"1286959","user":"167","cdate":"2022-10-06 03:17:53","updated":null,"title":"Ben Phillips on Twitter: \u201cHow to do a media interview while being carried away by police for protest. 10\/10, no notes. https:\/\/t.co\/Wup9XMrxOK\u201c \/ Twitter","link":"https:\/\/twitter.com\/benphillips76\/status\/1576962207929479170","state":"public","note":"","username":"weinreich","tags":"media_advocacy,public_relations","count":"2"},{"id":"1286935","user":"167","cdate":"2022-10-03 14:23:36","updated":null,"title":"Behaviour Change Wheel and Behaviour Change Techniques","link":"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSde5WRktdx84k-LXmyS4hMifE_Br0dSJ2kWp5aLzOzvNXNMFQ\/viewform","state":"public","note":"","username":"weinreich","tags":"behavior_change,how_to,theory","count":"3"},{"id":"1286933","user":"167","cdate":"2022-10-03 12:03:57","updated":null,"title":"How Humanizing Disease Could Be a New Public Health Tool","link":"https:\/\/insight.kellogg.northwestern.edu\/article\/how-humanizing-disease-could-be-a-new-public-health-tool","state":"public","note":"people are more likely to comply with health recommendations when diseases are anthropomorphized and given human-like traits, such as names, personalities, or jobs.","username":"weinreich","tags":"behavior_change,health_communication","count":"2"},{"id":"1286906","user":"167","cdate":"2022-10-02 04:13:45","updated":"2022-10-02 04:14:17","title":"Examining Completion Rates in Web Surveys via Over 25,000 Real-World Surveys - Mingnan Liu, Laura Wronski, 2018","link":"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/0894439317695581?journalCode=ssce","state":"public","note":"A survey\u2019s completion rate is one of its most important data quality measures. There are quite a few published studies examining web survey completion rate through experimental approaches. In this study, we expand the existing literature by examining the predictors of web survey completion rate using 25,080 real-world web surveys conducted by a single online panel. Our findings are consistent with the literature on some dimensions, such as finding a negative relationship between completion rate and survey length and question difficulty. Also, surveys without progress bars have higher completion rates than surveys with progress bars. This study also generates new insights into survey design features, such as the impact of the first question type and length on completion rate.\r\n\r\nMore: https:\/\/twitter.com\/nielsmede\/status\/1576234663341064192?s=20&t=kSwdGBBuVv1yiqo1lE4vbw","username":"weinreich","tags":"quantitative,research","count":"2"},{"id":"1276823","user":"167","cdate":"2022-09-29 08:55:09","updated":null,"title":"Escape Room Narrative: The Power of Post-its | Thoughts from the Test Chamber","link":"https:\/\/mandawhitney.com\/2022\/09\/13\/escape-room-narrative-the-power-of-post-its\/?fbclid=IwAR33EpkdSn_S15biR6faf8xU2_RsqZzlCbuw27RE0SSa0CgeyWkjb62CG2A","state":"public","note":"t\u2019s because they can be a very powerful narrative tool. Over the last couple of years, I have really come to appreciate the story telling power of that little yellow square. In fact, in my most recent project, I have begun to use them as a way to shorten what are otherwise lengthy passages of text.","username":"weinreich","tags":"storytelling","count":"1"},{"id":"1276821","user":"167","cdate":"2022-09-29 03:25:03","updated":null,"title":"Integrity Initiative - KNow Whitepaper 2022.pdf","link":"https:\/\/www.dropbox.com\/s\/2q8venrq8w0lrob\/Integrity%20Initiative%20-%20KNow%20Whitepaper%202022.pdf?dl=0","state":"public","note":"How to screen out fraudulent qualitative research participants","username":"weinreich","tags":"ethics,how_to,qualitative,research","count":"4"},{"id":"1276820","user":"167","cdate":"2022-09-29 03:12:30","updated":null,"title":"20+ Fun and Engaging Instagram Story Ideas for 2022","link":"https:\/\/blog.hubspot.com\/marketing\/instagram-story-ideas","state":"public","note":"","username":"weinreich","tags":"social_media,social_network","count":"2"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","twitter","social_norms","branding","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 13"}