{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=114&r=json&user=weinreich","version":"1.0","limit":50,"page":"114","state":null,"r":"json","user":"weinreich","user_id":167,"count":5802,"count_bookmarks":50,"bookmarks":[{"id":"79543","user":"167","cdate":"2006-03-06 17:04:14","updated":null,"title":"Seat Belt Education (1985 - Present)","link":"http:\/\/www.aef.com\/exhibits\/social_responsibility\/ad_council\/2434","state":"public","note":"Ad Council Retrospective","username":"weinreich","tags":"advertising,sample_campaigns","count":"2"},{"id":"79544","user":"167","cdate":"2006-03-06 16:31:24","updated":null,"title":"Sand Sicaf - Google Video","link":"http:\/\/video.google.com\/videoplay?docid=7898249821573657099","state":"public","note":"Amazing sand art projected onto a screen as it is created... a medium you may have never seen before.","username":"weinreich","tags":"graphic_design,personal_favorite","count":"2"},{"id":"79545","user":"167","cdate":"2006-03-06 16:21:20","updated":null,"title":"Change Me","link":"http:\/\/changeme.gettyimages.com\/","state":"public","note":"Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.","username":"weinreich","tags":"cause_marketing,graphic_design,social_change,word_of_mouth","count":"4"},{"id":"79546","user":"167","cdate":"2006-02-28 23:22:48","updated":null,"title":"Turning Point Collaborative on Social Marketing","link":"http:\/\/www.turningpointprogram.org\/Pages\/socialmkt.html","state":"public","note":"Great publications, resources, trainings","username":"weinreich","tags":"campaign_effects,how_to,partnerships,professional_resource,publication,sample_campaigns,social_marketing_intro,strategy,top_ten","count":"9"},{"id":"79547","user":"167","cdate":"2006-02-27 12:56:12","updated":null,"title":"The Cause Marketing Halo Awards","link":"http:\/\/www.causemarketingforum.com\/page.asp?ID=69","state":"public","note":"Cause Marketing Forum","username":"weinreich","tags":"cause_marketing,nonprofit,professional_resource","count":"3"},{"id":"79548","user":"167","cdate":"2006-02-22 18:08:57","updated":null,"title":"NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)","link":"http:\/\/www.ph.ucla.edu\/chs\/hmrg\/documents\/narrowcast_manual.pdf","state":"public","note":"UCLA Health and Media Research Group","username":"weinreich","tags":"filetype:pdf,health_communication,how_to,media,media:document,sample_campaigns,tutorial","count":"7"},{"id":"79549","user":"167","cdate":"2006-02-14 20:50:06","updated":null,"title":"Health e Communication","link":"http:\/\/www.comminit.com\/healthecomm\/","state":"public","note":"an online resource for health communication practitioners","username":"weinreich","tags":"health_communication,international","count":"2"},{"id":"79550","user":"167","cdate":"2006-02-07 18:15:58","updated":null,"title":"Participate.net","link":"http:\/\/www.participate.net\/","state":"public","note":"Movies have the power to inspire. You have the power to act. Participate!","username":"weinreich","tags":"entertainment_education,media","count":"2"},{"id":"79551","user":"167","cdate":"2006-02-07 14:37:48","updated":null,"title":"Social Marketing Brands: who owns them and does it matter?","link":"http:\/\/www.eldis.org\/cf\/search\/disp\/DocDisplay.cfm?Doc=DOC20854&resource=f1","state":"public","note":"essay from the Futures Group","username":"weinreich","tags":"branding,international,social_marketing","count":"3"},{"id":"79552","user":"167","cdate":"2006-02-06 12:44:51","updated":null,"title":"RADD - Recording Artists Against Drunk Driving","link":"http:\/\/www.radd.org\/index.php","state":"public","note":"the entertainment industry's voice for road safety","username":"weinreich","tags":"advertising,entertainment_education,media,substance_abuse","count":"4"},{"id":"79553","user":"167","cdate":"2006-02-02 22:01:29","updated":null,"title":"Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease (pdf)","link":"http:\/\/www.gih.org\/usr_doc\/Selling_Healthy_Lifestyles_Issue_Brief.pdf","state":"public","note":"issue brief from Grantmakers in Health","username":"weinreich","tags":"filetype:pdf,media:document,social_marketing_intro","count":"3"},{"id":"79554","user":"167","cdate":"2006-01-25 21:43:13","updated":null,"title":"In Cold Blood - A nasty new public service announcement from the American Red Cross. By Seth Stevenson","link":"http:\/\/www.slate.com\/id\/2134294\/","state":"public","note":"from Slate Magazine","username":"weinreich","tags":"advertising,media,sample_campaigns","count":"3"},{"id":"79555","user":"167","cdate":"2006-01-25 01:23:48","updated":null,"title":"Television Commercial Database","link":"http:\/\/www.clipland.com\/tvcommercial.html","state":"public","note":"Clipland: music videos, short films, tv commercials, movie trailers","username":"weinreich","tags":"advertising,media","count":"2"},{"id":"79556","user":"167","cdate":"2006-01-24 22:54:49","updated":null,"title":"Word of Mouth Basic Training -- Word of Mouth Marketing Association","link":"http:\/\/www.womma.org\/wombat\/agenda.htm","state":"public","note":"presentations from the WOMMA Basic Training  conference","username":"weinreich","tags":"blogging,conference,sample_campaigns,social_network,strategy,word_of_mouth","count":"6"},{"id":"79557","user":"167","cdate":"2006-01-24 22:27:09","updated":null,"title":"Responding To Organized Crime In Canada: The Role of Media and Social Marketing Campaigns","link":"http:\/\/www.rcmp.ca\/ccaps\/organized_crime_media_e.htm","state":"public","note":"a paper from the Royal Canadian Mounted Police on an innovative use of social marketing","username":"weinreich","tags":"sample_campaigns,social_marketing","count":"2"},{"id":"79558","user":"167","cdate":"2006-01-24 22:22:12","updated":null,"title":"Five Good Ideas about... Social Marketing","link":"http:\/\/www.maytree.com\/MaytreeInitiatives\/CapacityBuildingAndManagementTraining\/FiveGoodIdeas2004-2005Sessions\/FiveGoodIdeasSession4print.htm","state":"public","note":"from The Maytree Foundation","username":"weinreich","tags":"nonprofit,social_marketing,strategy","count":"3"},{"id":"79559","user":"167","cdate":"2006-01-24 22:18:03","updated":null,"title":"Good Questions \/ Better Answers","link":"http:\/\/goodquestions.ucsf.edu\/Default.htm","state":"public","note":"A Formative Research Handbook for California HIV Prevention Programs","username":"weinreich","tags":"focus_groups,HIV_AIDS,how_to,qualitative,quantitative,research,target_audience","count":"7"},{"id":"79560","user":"167","cdate":"2006-01-24 22:09:53","updated":null,"title":"Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)","link":"http:\/\/www.rwjf.org\/files\/publications\/other\/BadAds.pdf","state":"public","note":"A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW","username":"weinreich","tags":"advertising,campaign_effects,filetype:pdf,graphic_design,media,media:document,PSA,sample_campaigns","count":"8"},{"id":"79561","user":"167","cdate":"2006-01-24 21:55:38","updated":null,"title":"Introduction for Social Marketers","link":"http:\/\/www.toolsofchange.com\/english\/introductions\/social.asp","state":"public","note":"Tools of Change","username":"weinreich","tags":"how_to,social_marketing_intro,strategy,top_ten,tutorial","count":"5"},{"id":"79562","user":"167","cdate":"2006-01-24 21:53:19","updated":null,"title":"GUIDE TO SOCIAL MARKETING FOR YOUTH (pdf)","link":"http:\/\/www.haas.berkeley.edu\/yeah\/documents\/YouthSocialMarketingGuide.pdf","state":"public","note":"from Young Entrepreneurs at Haas (YEAH)","username":"weinreich","tags":"filetype:pdf,how_to,media:document,strategy,youth","count":"5"},{"id":"79563","user":"167","cdate":"2006-01-24 21:40:13","updated":null,"title":"PSA Bibliography - Cause Related Marketing","link":"http:\/\/www.psaresearch.com\/bibcausebooks.html","state":"public","note":"list of social marketing related books from PSA Research Center","username":"weinreich","tags":"bibliography,social_marketing","count":"2"},{"id":"79564","user":"167","cdate":"2006-01-24 21:20:46","updated":null,"title":"SOCIAL MARKETING HANDBOOK (pdf)","link":"http:\/\/www.newpaltz.edu\/studentdevelopment\/socialmkthandbook.pdf","state":"public","note":"how to create a social norms campaign from State University of New York at New Paltz","username":"weinreich","tags":"filetype:pdf,how_to,media:document,social_norms,strategy,substance_abuse","count":"6"},{"id":"79565","user":"167","cdate":"2006-01-24 20:56:58","updated":null,"title":"CasePlace.org - Topics - Social Marketing","link":"http:\/\/www.caseplace.org\/topics\/topics_list.htm?attrib_id=4860","state":"public","note":"social marketing case studies","username":"weinreich","tags":"campaign_effects,sample_campaigns","count":"2"},{"id":"79566","user":"167","cdate":"2006-01-24 20:54:57","updated":null,"title":"COOPERATION, COMPETITION AND SOCIAL MARKETING","link":"http:\/\/72.14.203.104\/search?q=cache:HuUchoBoCFEJ:www.sauder.ubc.ca\/faculty\/research\/docs\/weinberg\/Ism_1999.pdf+social+marketing&hl=en&client=firefox-a","state":"public","note":"article by Charles B. Weinberg and Robin J.B. Ritchie","username":"weinreich","tags":"partnerships,social_marketing,strategy","count":"3"},{"id":"79567","user":"167","cdate":"2006-01-24 20:40:03","updated":null,"title":"The Infography about Social Marketing","link":"http:\/\/www.infography.com\/content\/628745706579.html","state":"public","note":"bibliography of social marketing resources","username":"weinreich","tags":"bibliography,social_marketing_intro","count":"2"},{"id":"79568","user":"167","cdate":"2006-01-24 20:31:35","updated":null,"title":"Active Living By Design: Social Marketing","link":"http:\/\/www.activelivingbydesign.org\/index.php?id=39","state":"public","note":"campaign to promote physical activity","username":"weinreich","tags":"how_to,obesity,sample_campaigns,social_marketing","count":"4"},{"id":"79569","user":"167","cdate":"2006-01-24 19:56:18","updated":null,"title":"Using Social Marketing to Plan a Nutrition Education Program Targeting Teens","link":"http:\/\/www.joe.org\/joe\/2003december\/a4.shtml","state":"public","note":"article from the Journal of Extension","username":"weinreich","tags":"nutrition,sample_campaigns,strategy,youth","count":"4"},{"id":"79570","user":"167","cdate":"2006-01-24 19:53:29","updated":null,"title":"Social Marketing on a Shoestring Budget","link":"http:\/\/bookstore.phf.org\/prod377.htm","state":"public","note":"video training for purchase","username":"weinreich","tags":"how_to,social_marketing_intro,training,tutorial","count":"4"},{"id":"79571","user":"167","cdate":"2006-01-24 19:50:41","updated":null,"title":"Social Marketing Applications in Public Health","link":"http:\/\/www.pitt.edu\/~super1\/lecture\/lec9271\/index.htm","state":"public","note":"slides for an introduction to social marketing from Aga Khan University in Pakistan","username":"weinreich","tags":"academia,social_marketing_intro","count":"2"},{"id":"79572","user":"167","cdate":"2006-01-24 19:43:41","updated":null,"title":"Get the message? - Los Angeles Times","link":"http:\/\/www.latimes.com\/features\/health\/la-he-behavior2jan02,0,4698108.story?coll=la-home-health","state":"public","note":"","username":"weinreich","tags":"advertising,obesity,sample_campaigns,social_marketing","count":"4"},{"id":"79573","user":"167","cdate":"2006-01-24 08:53:09","updated":null,"title":"Australasian Nonprofit and Social Marketing Conference","link":"http:\/\/www.newcastle.edu.au\/school\/nbs\/conferences\/ansmc\/","state":"public","note":"Newcastle Business School \/ Faculty of Business and Law \/ The University of Newcastle, Australia","username":"weinreich","tags":"conference,international","count":"2"},{"id":"79574","user":"167","cdate":"2006-01-23 13:40:50","updated":null,"title":"Studies in Social Marketing","link":"http:\/\/www.londonmet.ac.uk\/index.cfm?2F289C4D-E227-F22A-7DEF-562DBE62924E","state":"public","note":"special interest group at London Metropolitan University","username":"weinreich","tags":"academia,social_marketing","count":"2"},{"id":"79575","user":"167","cdate":"2006-01-23 00:18:38","updated":null,"title":".: Ad Honorem :.","link":"http:\/\/www.ad-honorem.net\/EN\/index.php","state":"public","note":"Advertising for Nonprofit Organizations (from Argentina)","username":"weinreich","tags":"advertising,international,nonprofit","count":"3"},{"id":"79576","user":"167","cdate":"2006-01-23 00:16:00","updated":null,"title":"The Ad Council","link":"http:\/\/www.adcouncil.org\/","state":"public","note":"Leading producer of PSAs since 1942","username":"weinreich","tags":"advertising,nonprofit,organization,PSA,sample_campaigns,social_marketing","count":"6"},{"id":"79577","user":"167","cdate":"2006-01-23 00:14:47","updated":null,"title":"The Values and Lifestyles (VALS) Program","link":"http:\/\/www.sric-bi.com\/VALS\/","state":"public","note":"SRI offers an interesting model for segmenting your audience based on their attitudes and values.","username":"weinreich","tags":"quantitative,research,strategy,target_audience","count":"4"},{"id":"79578","user":"167","cdate":"2006-01-23 00:13:20","updated":null,"title":"Publications on Technical Assistance Bulletins (TABs)","link":"http:\/\/store.health.org\/catalog\/results.aspx?h=publications&topic=101","state":"public","note":"Fact sheets about various aspects of developing communications materials, some available online and others can be ordered free of charge.","username":"weinreich","tags":"entertainment_education,focus_groups,media,research,target_audience,youth","count":"6"},{"id":"79579","user":"167","cdate":"2006-01-23 00:10:26","updated":null,"title":"Communications and Social Marketing","link":"http:\/\/p2001.health.org\/THEORY\/communications.htm","state":"public","note":"theory paper from CSAP","username":"weinreich","tags":"health_communication,how_to,social_marketing_intro,theory,tutorial","count":"5"},{"id":"79580","user":"167","cdate":"2006-01-23 00:07:07","updated":null,"title":"Mindfull of Media: Taking It In, Sorting It Out, Giving It Back","link":"http:\/\/p2001.health.org\/comm01\/comm1ttl.htm","state":"public","note":"media literacy training for youth from CSAP","username":"weinreich","tags":"media,substance_abuse,training,youth","count":"4"},{"id":"79581","user":"167","cdate":"2006-01-23 00:05:47","updated":null,"title":"Media Relations","link":"http:\/\/p2001.health.org\/comm03\/comm3ttl.htm","state":"public","note":"online training course from CSAP","username":"weinreich","tags":"media,substance_abuse,training","count":"3"},{"id":"79582","user":"167","cdate":"2006-01-23 00:01:22","updated":null,"title":"Applying Health Communications and Social Marketing to Alcohol, Tobacco, and Other Drug Problem Prevention","link":"http:\/\/p2001.health.org\/comm2\/comm2ttl.htm","state":"public","note":"CSAP online training course","username":"weinreich","tags":"health_communication,how_to,social_marketing,substance_abuse,training","count":"5"},{"id":"79583","user":"167","cdate":"2006-01-23 00:00:01","updated":null,"title":"Marketing's Potential for Traffic Safety: Under or Over Stated?","link":"http:\/\/www.druglibrary.org\/schaffer\/Misc\/driving\/s19p2.htm","state":"public","note":"article by Barry J. Elliott with social marketing implications","username":"weinreich","tags":"social_marketing,strategy","count":"2"},{"id":"79584","user":"167","cdate":"2006-01-22 23:59:04","updated":null,"title":"The Values and Benefits of Parks and Recreation","link":"http:\/\/www.lin.ca\/resource\/html\/benfits.htm","state":"public","note":"example of a social marketing strategy","username":"weinreich","tags":"environment,sample_campaigns,strategy","count":"3"},{"id":"79585","user":"167","cdate":"2006-01-22 23:57:37","updated":null,"title":"Fostering Sustainable Behavior","link":"http:\/\/www.cbsm.com\/","state":"public","note":"Site focused on promoting sustainable behaviors (e.g., recycling, water\/energy efficiency) using community based social marketing.","username":"weinreich","tags":"behavior_change,environment,research,sample_campaigns,social_marketing","count":"5"},{"id":"79586","user":"167","cdate":"2006-01-22 23:52:16","updated":null,"title":"Are social marketing partnerships a new imperative?","link":"http:\/\/www.charityvillage.com\/cv\/research\/rpart2.html","state":"public","note":"CharityVillage\u00ae Research","username":"weinreich","tags":"partnerships,social_marketing","count":"2"},{"id":"79587","user":"167","cdate":"2006-01-22 23:51:17","updated":null,"title":"Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems","link":"http:\/\/www.edc.org\/hec\/pubs\/soc-marketing-strat.html","state":"public","note":"Higher Education Center for Prevention of Alcohol and Other Drugs","username":"weinreich","tags":"academia,behavior_change,campaign_effects,research,sample_campaigns,social_norms,strategy,substance_abuse","count":"8"},{"id":"79588","user":"167","cdate":"2006-01-22 23:46:38","updated":null,"title":"Demographic Market Research\/Social Marketing in Prevention (pdf)","link":"http:\/\/www.drugs.indiana.edu\/publs\/newsline\/pdfs\/v11n4.pdf","state":"public","note":"Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.","username":"weinreich","tags":"filetype:pdf,media:document,quantitative,research,substance_abuse,technology","count":"6"},{"id":"79589","user":"167","cdate":"2006-01-22 23:42:08","updated":null,"title":"What Is Social Marketing?","link":"http:\/\/www.psi.org\/sites\/default\/files\/publication_files\/what_is_sm.html","state":"public","note":"Intro to social marketing from PSI","username":"weinreich","tags":"international,social_marketing_intro","count":"2"},{"id":"79590","user":"167","cdate":"2006-01-22 23:40:51","updated":null,"title":"www.digitalwkshop.com - A Site for Social Marketing","link":"http:\/\/www.digitalwkshop.com\/social_marketing.htm","state":"public","note":"out of the box thinking from Bob Belinoff","username":"weinreich","tags":"behavior_change,social_marketing,strategy,top_ten","count":"4"},{"id":"79591","user":"167","cdate":"2006-01-22 23:39:29","updated":null,"title":"\"Best of Breed\" (pdf)","link":"http:\/\/www.ssireview.com\/pdf\/2004SP_feature_kotler.pdf","state":"public","note":"Excellent article by Philip Kotler and Nancy Lee in the Stanford Social Innovation Review on corporate social marketing.","username":"weinreich","tags":"cause_marketing,filetype:pdf,media:document,social_marketing","count":"4"},{"id":"79592","user":"167","cdate":"2006-01-22 23:30:45","updated":null,"title":"Social Marketing Quarterly","link":"http:\/\/www.socialmarketingquarterly.com\/","state":"public","note":"journal from Taylor & Francis","username":"weinreich","tags":"academia,publication,research,sample_campaigns,social_marketing,top_ten","count":"6"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","ethics","youth","nonprofit","humor","obesity","mental_health","video","environment","social_norms","branding","twitter","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":117,"title":"weinreich bookmarks:  - page: 115"}