{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=112&r=json&user=weinreich","version":"1.0","limit":50,"page":"112","state":null,"r":"json","user":"weinreich","user_id":167,"count":5802,"count_bookmarks":50,"bookmarks":[{"id":"79443","user":"167","cdate":"2006-08-30 00:08:06","updated":null,"title":"Tools to Address Disparities in Health: Communication Resources to Close the Gap (pdf)","link":"http:\/\/healthdecisions.org\/News\/default.aspx?doc_id=70958","state":"public","note":"A guide to health communication from the AHIP - America's Health Insurance Plans.","username":"weinreich","tags":"health_communication,how_to","count":"2"},{"id":"79444","user":"167","cdate":"2006-08-29 10:18:09","updated":null,"title":"Resources for New Media and Social Media PR","link":"http:\/\/www.toprankblog.com\/2006\/08\/resources-for-new-media-and-social-media-pr\/","state":"public","note":"Social media press release templates and more.","username":"weinreich","tags":"online_marketing,public_relations,social_network","count":"3"},{"id":"79445","user":"167","cdate":"2006-08-21 23:26:19","updated":null,"title":"Harris Interactive: Number of Cyberchondriacs Increases","link":"http:\/\/www.healthcarevox.com\/2006\/08\/harris_interactive_number_of_c.html","state":"public","note":"Polling firm Harris Interactive has released the latest edition of an ongoing poll measuring the number of people who turn to the Internet for healthcare-related information.  Analysis by Fard Johnmar of HealthCareVox.","username":"weinreich","tags":"health_communication,online_marketing,research","count":"3"},{"id":"79446","user":"167","cdate":"2006-08-21 23:23:42","updated":null,"title":"Captology Notebook: SIMpill","link":"http:\/\/credibility.stanford.edu\/captology\/notebook\/archives.new\/2006\/08\/simpill.html","state":"public","note":"SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.","username":"weinreich","tags":"behavior_change,mobile,technology","count":"3"},{"id":"79447","user":"167","cdate":"2006-08-21 23:16:39","updated":null,"title":"Social Marketing for Public Health Conference 2006 - Highlights","link":"http:\/\/www.outreach.usf.edu\/conted\/conferences\/smph\/2006presentations.htm","state":"public","note":"Presentations on various social marketing topics from the SMPH conference.","username":"weinreich","tags":"conference,social_marketing","count":"2"},{"id":"79448","user":"167","cdate":"2006-08-21 23:10:43","updated":null,"title":"Social Media: Blogs, COGs, Wikis and Social Marketing (pdf)","link":"http:\/\/www.outreach.usf.edu\/conted\/conferences\/smph\/2006PDFs\/Lefebvre.pdf","state":"public","note":"A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.","username":"weinreich","tags":"blogging,filetype:pdf,media:document,online_marketing,social_network,technology","count":"6"},{"id":"79449","user":"167","cdate":"2006-08-09 18:46:39","updated":null,"title":"Beth Kanter's Guide to Web 2.0","link":"http:\/\/thataway.org\/conference\/blog\/cliffsnotes-for-brainjam\/","state":"public","note":"A \"Cliff's Notes\" introduction to things like blogging, RSS, tagging, podcasts, wikis and more.","username":"weinreich","tags":"blogging,how_to,social_network,technology","count":"4"},{"id":"79450","user":"167","cdate":"2006-08-09 00:22:16","updated":null,"title":"A Room With a Viewpoint: How to Create an Online Press Center  (pdf)","link":"http:\/\/fenton.com\/pages\/5_resources\/pdf\/FentonOnlinePressRoomGuide.pdf","state":"public","note":"Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.","username":"weinreich","tags":"filetype:pdf,media,media:document,online_marketing,public_relations","count":"5"},{"id":"79451","user":"167","cdate":"2006-08-09 00:15:15","updated":null,"title":"Over Here: 10 Tips on Getting US Media Coverage on Global Issues (pdf)","link":"http:\/\/fenton.com\/pages\/5_resources\/pdf\/international_issues_final.pdf","state":"public","note":"Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here.  From Fenton Communications.","username":"weinreich","tags":"filetype:pdf,international,media,media:document,public_relations","count":"5"},{"id":"79452","user":"167","cdate":"2006-08-09 00:11:03","updated":null,"title":"Now Hear This","link":"http:\/\/fenton.com\/pages\/5_resources\/nowhearthis.htm","state":"public","note":"The nine laws of successful advocacy communications from Fenton Communications","username":"weinreich","tags":"how_to,media,media_advocacy","count":"3"},{"id":"79453","user":"167","cdate":"2006-08-08 23:50:22","updated":null,"title":"AIDS drives plots on TV","link":"http:\/\/www.usatoday.com\/life\/television\/news\/2006-08-07-aids-on-tv_x.htm","state":"public","note":"A great article about entertainment education in USA Today","username":"weinreich","tags":"entertainment_education,HIV_AIDS","count":"2"},{"id":"79454","user":"167","cdate":"2006-07-24 09:10:59","updated":null,"title":"Egoic Marketing","link":"http:\/\/www.brandchannel.com\/brand_speak.asp?bs_id=142","state":"public","note":"Marketing to the human ego - from BrandChannel","username":"weinreich","tags":"branding,marketing","count":"2"},{"id":"79455","user":"167","cdate":"2006-07-24 09:08:41","updated":null,"title":"Reporters and The Mob","link":"http:\/\/www.phillipsmediarelations.com\/news\/article.php?cid=40","state":"public","note":"Should you ever freeze out a reporter?  From Philips Media Relations.","username":"weinreich","tags":"media,public_relations","count":"2"},{"id":"79456","user":"167","cdate":"2006-07-24 09:06:43","updated":null,"title":"Survey questions can influence behavior","link":"http:\/\/www.thestate.com\/mld\/thestate\/news\/nation\/15087821.htm","state":"public","note":"A study find that just asking about behavior can lead to an increase in that behavior -- whether positive or negative.","username":"weinreich","tags":"behavior_change,ethics,research","count":"3"},{"id":"79457","user":"167","cdate":"2006-07-24 09:05:09","updated":null,"title":"Free Registration for Mobile Persuasion 06","link":"http:\/\/credibility.stanford.edu\/captology\/notebook\/archives.new\/2006\/07\/free_registrati.html","state":"public","note":"Sign up for a one-day conference on how mobile technology can change people's beliefs and behaviors. This event will be at Stanford University on Friday, November 10th.  Free registration only lasts for a limited time.","username":"weinreich","tags":"conference,mobile","count":"2"},{"id":"79458","user":"167","cdate":"2006-07-19 23:16:43","updated":null,"title":"Putting your computer to work to fight against malaria in Africa","link":"http:\/\/press.web.cern.ch\/press\/PressReleases\/Releases2006\/PR07.06E.html","state":"public","note":"CERN wants to borrow your computer to run simulations with MalariaControl.net - from CThings.com","username":"weinreich","tags":"international,partnerships,research,technology","count":"4"},{"id":"79459","user":"167","cdate":"2006-07-19 23:09:24","updated":null,"title":"MediaRights: Media that Matters","link":"http:\/\/www.mediarights.org\/","state":"public","note":"MediaRights is a community organization dedicated to maximizing the impact of social-issue documentaries and shorts. They help adult and youth filmmakers reach audiences, educators and librarians bring films into their curricula and nonprofits and activis","username":"weinreich","tags":"entertainment_education,media,youth","count":"3"},{"id":"79460","user":"167","cdate":"2006-07-19 23:04:03","updated":null,"title":"Communication for Social Change Consortium (CFSC Consortium)","link":"http:\/\/www.communicationforsocialchange.org\/publications-resources.php","state":"public","note":"Publications and resources about using communication for social change in development programs","username":"weinreich","tags":"health_communication,international,social_change","count":"3"},{"id":"79461","user":"167","cdate":"2006-07-19 23:00:11","updated":null,"title":"VERB Campaign - Research","link":"http:\/\/www.cdc.gov\/youthcampaign\/research\/resources.htm#Concept","state":"public","note":"A wealth of research findings on effective messages and approaches to increasing physical activity among youth.","username":"weinreich","tags":"obesity,research,sample_campaigns,youth","count":"4"},{"id":"79462","user":"167","cdate":"2006-07-12 15:44:58","updated":null,"title":"Big Media Just Wants to Relate","link":"http:\/\/businessweek.com\/technology\/content\/jul2006\/tc20060711_184814.htm?chan=top+news_top+news","state":"public","note":"Advertising on social networking sites - from BusinessWeek","username":"weinreich","tags":"advertising,online_marketing,social_network","count":"3"},{"id":"79463","user":"167","cdate":"2006-07-12 12:16:21","updated":null,"title":"How to Effectively Rebrand -- Before & After Looks at 5 Award-Winning Rebranding Efforts","link":"http:\/\/www.marketingsherpa.com\/article.php?ident=28534","state":"public","note":"Includes case studies of rebranding efforts of Prostate Cancer Foundation and Baylor University\n(open access until 07\/21\/2006)","username":"weinreich","tags":"branding","count":"1"},{"id":"79464","user":"167","cdate":"2006-07-12 08:39:18","updated":null,"title":"virtualpolitik: Of Mice and Men","link":"http:\/\/virtualpolitik.blogspot.com\/2006\/07\/of-mice-and-men.html","state":"public","note":"A look at the cartoon characters various Federal agencies have used on their web pages for kids.","username":"weinreich","tags":"graphic_design,online_marketing,youth","count":"3"},{"id":"79465","user":"167","cdate":"2006-07-12 00:49:07","updated":null,"title":"IgniteBlog: Web is the prime venue for reaching health mega-influencers","link":"http:\/\/ignitehealth.blogspot.com\/2006\/07\/web-is-prime-venue-for-reaching-health.html","state":"public","note":"According to this study, the mega-influencers can impact another 152.9 million people, especially those with diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression.","username":"weinreich","tags":"health_communication,online_marketing,word_of_mouth","count":"3"},{"id":"79466","user":"167","cdate":"2006-07-09 03:22:36","updated":null,"title":"Social Marketing Benchmark Criteria (pdf)","link":"http:\/\/www.nsms.org.uk\/images\/CoreFiles\/BenchmarkCriteriaTOOLApril2006.pdf","state":"public","note":"Points to help you make sure your social marketing program is taking appropriate issues into account","username":"weinreich","tags":"filetype:pdf,management,media:document,social_marketing,strategy","count":"5"},{"id":"79467","user":"167","cdate":"2006-07-09 03:17:18","updated":null,"title":"NSMS: It's our health!","link":"http:\/\/www.nsms.org.uk\/public\/default.aspx?PageID=30","state":"public","note":"The first National Review of Social Marketing for Health in England","username":"weinreich","tags":"international,publication,social_marketing","count":"3"},{"id":"79468","user":"167","cdate":"2006-07-09 03:14:41","updated":null,"title":"ChangeThis :: Know the Codes: Why We Act, Buy, and Love as We Do","link":"http:\/\/www.changethis.com\/24.KnowTheCodes","state":"public","note":"Interesting take on the meanings that people subconsciously give to various products.  While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.","username":"weinreich","tags":"branding,qualitative,research","count":"3"},{"id":"79469","user":"167","cdate":"2006-07-09 00:13:51","updated":null,"title":"Zaadz: Connect. Grow. Inspire. Empower.","link":"http:\/\/www.zaadz.com\/","state":"public","note":"Social networking to connect people who want to change the world","username":"weinreich","tags":"social_change,social_network","count":"2"},{"id":"79470","user":"167","cdate":"2006-07-09 00:12:01","updated":null,"title":"Shaping Pro-Environment Behaviors","link":"http:\/\/www.psychologymatters.org\/environment.html","state":"public","note":"Slight changes in the way you word a message can make a big difference in its effectiveness","username":"weinreich","tags":"environment,social_norms,strategy","count":"3"},{"id":"79471","user":"167","cdate":"2006-07-09 00:09:43","updated":null,"title":"Trent Stamp's Take: Anybody Here Have a Wish?","link":"http:\/\/trentstamp.blogspot.com\/2006\/06\/anybody-here-have-wish.html","state":"public","note":"What should a charity do when it has more money than it needs to carry out its original mission?","username":"weinreich","tags":"ethics,management,organization","count":"3"},{"id":"79472","user":"167","cdate":"2006-07-08 23:59:39","updated":null,"title":"SMS for change","link":"http:\/\/www.hindu.com\/thehindu\/mp\/2006\/07\/06\/stories\/2006070601080100.htm","state":"public","note":"How text messaging is being used for activism in India","username":"weinreich","tags":"international,mobile,social_network","count":"3"},{"id":"79473","user":"167","cdate":"2006-07-08 23:57:23","updated":null,"title":"If Men Are From Mars, Women from Venus, Does Research from Jupiter Need to be Questioned? What Questions Should We Ask of Research Reports?","link":"http:\/\/www.resonancepartnership.com\/resonance_partnership\/2006\/07\/if_men_are_from.html","state":"public","note":"A great summary from Resonance Partnership Blog of the concerns raised about a recent report from Jupiter Research and a list of questions to ask to determine whether research reports are valid","username":"weinreich","tags":"blogging,research","count":"2"},{"id":"79474","user":"167","cdate":"2006-06-30 14:05:36","updated":null,"title":"Why Are Health Care Interventions Delivered Over the Internet? A Systematic Review of the Published Literature","link":"http:\/\/www.jmir.org\/2006\/2\/e10\/","state":"public","note":"from the Journal of Medical Internet Research","username":"weinreich","tags":"health_communication,online_marketing","count":"2"},{"id":"79475","user":"167","cdate":"2006-06-30 14:01:14","updated":null,"title":"5 Cardinal Rules of Logo Design","link":"http:\/\/www.entrepreneur.com\/article\/0,4621,319992,00.html","state":"public","note":"","username":"weinreich","tags":"graphic_design","count":"1"},{"id":"79476","user":"167","cdate":"2006-06-30 14:00:01","updated":null,"title":"YOUNIVERSAL BRANDING | Branding in virtual worlds, metaverses, and online communities","link":"http:\/\/www.trendwatching.com\/trends\/YOUNIVERSALBRANDING.htm","state":"public","note":"","username":"weinreich","tags":"advertising,branding,entertainment_education,place,social_network","count":"5"},{"id":"79477","user":"167","cdate":"2006-06-19 22:46:22","updated":null,"title":"Adrants \u00bb Sex With Babies Doesn't Prevent One From Getting HIV","link":"http:\/\/www.adrants.com\/2006\/06\/sex-with-babies-doesnt-prevent-one-from-g.php#comments","state":"public","note":"Cause marketing in Zambia","username":"weinreich","tags":"cause_marketing,HIV_AIDS,international","count":"3"},{"id":"79478","user":"167","cdate":"2006-06-19 22:40:33","updated":null,"title":"New urban designs sought in obesity fight - Yahoo! News","link":"http:\/\/news.yahoo.com\/s\/ap\/20060616\/ap_on_he_me\/fitness_urban_design;_ylt=ArVkzvTdgm3fUAKyQEnIrLms0NUE;_ylu=X3oDMTA3czJjNGZoBHNlYwM3NTE-","state":"public","note":"Designing neighborhoods to prevent obesity","username":"weinreich","tags":"environment,obesity,place","count":"3"},{"id":"79479","user":"167","cdate":"2006-06-19 22:39:18","updated":null,"title":"Signum sine tinnitu--by Guy Kawasaki: Ten Questions with Kathleen Gasperini","link":"http:\/\/blog.guykawasaki.com\/2006\/06\/ten_questions_w.html","state":"public","note":"Great interview about marketing to youth","username":"weinreich","tags":"marketing,youth","count":"2"},{"id":"79480","user":"167","cdate":"2006-06-19 22:38:05","updated":null,"title":"Adverblog: \"Live with it\" webisodes","link":"http:\/\/www.adverblog.com\/archives\/002749.htm","state":"public","note":"Case study on an online campaign to support awareness of AIDS. \"Live with It\" is the first and only animated serial drama about living with HIV.","username":"weinreich","tags":"entertainment_education,HIV_AIDS,online_marketing","count":"3"},{"id":"79481","user":"167","cdate":"2006-06-19 22:35:36","updated":null,"title":"Nonprofit Communications \u00bb Carnival of Nonprofit Consultants, #2","link":"http:\/\/www.writing911.com\/blog\/2006\/06\/19\/carnival-of-nonprofit-consultants-2\/","state":"public","note":"","username":"weinreich","tags":"management,marketing,nonprofit,strategy","count":"4"},{"id":"79482","user":"167","cdate":"2006-06-14 16:53:25","updated":null,"title":"MTV Streaker - MTV EXIT","link":"http:\/\/comps.mtv.co.uk\/comps\/streaker\/site.jhtml?country_id=en","state":"public","note":"Anti-human trafficking site directed toward World Cup fans who visit prostitutes","username":"weinreich","tags":"place,sample_campaigns,target_audience","count":"3"},{"id":"79483","user":"167","cdate":"2006-06-14 16:45:18","updated":null,"title":"Make the Connection Bracelet Kit","link":"https:\/\/www.maketheconnection.org\/order_beadkit\/default.asp","state":"public","note":"It's participatory, viral and cause marketing all rolled up into one.","username":"weinreich","tags":"cause_marketing,sample_campaigns,social_network","count":"3"},{"id":"79484","user":"167","cdate":"2006-06-14 16:39:58","updated":null,"title":"Logic+Emotion: Updated Manifesto","link":"http:\/\/darmano.typepad.com\/logic_emotion\/2006\/06\/updated_manifes.html#comment-18590682","state":"public","note":"Great advice for how to approach both marketing and life.","username":"weinreich","tags":"creativity,marketing,strategy","count":"3"},{"id":"79485","user":"167","cdate":"2006-06-14 16:35:41","updated":null,"title":"Goodbye AIDS. Celebs Move on to New Causes - Los Angeles Times","link":"http:\/\/www.latimes.com\/entertainment\/news\/cl-et-aids14jun14,0,50790.story","state":"public","note":"Is it short attention spans?  A desire to be fashionable with the cause of the day?  Or just human nature to want to move on to something new?","username":"weinreich","tags":"entertainment_education,HIV_AIDS,partnerships","count":"3"},{"id":"79486","user":"167","cdate":"2006-06-08 23:54:44","updated":null,"title":"MobileActive | NetSquared","link":"http:\/\/netsquared.org\/mobileactive","state":"public","note":"MobileActive is a global network of organizations, technologists, organizers, and activists who are using mobile phones in their social change work.","username":"weinreich","tags":"mobile,social_change","count":"2"},{"id":"79487","user":"167","cdate":"2006-05-31 20:52:01","updated":null,"title":"Evolution of an Epidemic: 25 Years of HIV\/AIDS Media Campaigns in the U.S. - Kaiser Family Foundation","link":"http:\/\/www.kff.org\/entpartnerships\/7515.cfm","state":"public","note":"This report focuses on how national media campaigns on HIV\/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic","username":"weinreich","tags":"campaign_effects,health_communication,HIV_AIDS,media,sample_campaigns","count":"5"},{"id":"79488","user":"167","cdate":"2006-05-26 01:02:02","updated":null,"title":"Have Fun \u2022 Do Good: Media that Mobilizes: An Inconvenient Truth, ClimateCrisis and More Tales from Participate.net","link":"http:\/\/havefundogood.blogspot.com\/2006\/05\/media-that-mobilizes-inconvenient.html","state":"public","note":"Participant Productions' Micki Krimmel will be appearing at the NetSquared Remote Conference on May 30 at 4:00 pm PDT","username":"weinreich","tags":"entertainment_education,media","count":"2"},{"id":"79489","user":"167","cdate":"2006-05-26 00:58:28","updated":null,"title":"Let a chatbot help you quit - CThings","link":"http:\/\/cthings.crispynews.com\/article\/show\/4810","state":"public","note":"A virtual counselor is helping smokers kick the habit.","username":"weinreich","tags":"technology,tobacco","count":"2"},{"id":"79490","user":"167","cdate":"2006-05-26 00:56:20","updated":null,"title":"Social Networking for Nonprofits | NetSquared","link":"http:\/\/www.netsquared.org\/blog\/eweinb04\/social-networking-for-nonprofits","state":"public","note":"How nonprofits are using MySpace","username":"weinreich","tags":"nonprofit,social_network","count":"2"},{"id":"79491","user":"167","cdate":"2006-05-22 14:09:32","updated":null,"title":"cgm: \"Intimate\" versus \"Incidental\" Word-of-Mouth","link":"http:\/\/notetaker.typepad.com\/cgm\/2006\/05\/intimate_versus.html","state":"public","note":"Pete Blackshaw discusses the difference between word of mouth from our friends\/family and from influentials we don't know personally","username":"weinreich","tags":"word_of_mouth","count":"1"},{"id":"79492","user":"167","cdate":"2006-05-22 09:48:34","updated":null,"title":"5 Steps to Great Graphic Design for Your Nonprofit","link":"http:\/\/www.nancyschwartz.com\/good_graphic_design.html","state":"public","note":"From Nancy Schwartz at Getting Attention","username":"weinreich","tags":"graphic_design,nonprofit","count":"2"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","ethics","youth","nonprofit","humor","obesity","mental_health","video","environment","social_norms","branding","twitter","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":117,"title":"weinreich bookmarks:  - page: 113"}