{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=111&r=json&user=weinreich","version":"1.0","limit":50,"page":"111","state":null,"r":"json","user":"weinreich","user_id":167,"count":5797,"count_bookmarks":50,"bookmarks":[{"id":"79398","user":"167","cdate":"2007-01-04 17:33:27","updated":null,"title":"Raising Awareness: 1000 ways to help nonprofit philanthropy","link":"http:\/\/www.raisingawareness.org\/index.htm","state":"public","note":"\"An online repository of information around humanitarian and social causes, with the intent of creating a place where people can both get motivated to act on them and find immediate, varied tips on how to do it.\"","username":"weinreich","tags":"international,nonprofit,online_marketing,social_change","count":"4"},{"id":"79399","user":"167","cdate":"2006-12-20 22:49:14","updated":null,"title":"The doctor is in - The Boston Globe","link":"http:\/\/www.boston.com\/news\/globe\/health_science\/articles\/2006\/12\/18\/the_doctor_is_in\/","state":"public","note":"TV doctors may be fictional, but viewers still listen carefully to what they say","username":"weinreich","tags":"entertainment_education,media","count":"2"},{"id":"79400","user":"167","cdate":"2006-12-20 22:48:26","updated":null,"title":"Discovering the Activation Point","link":"http:\/\/www.activationpoint.org\/","state":"public","note":"A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points.  (via Guy Kawasaki)","username":"weinreich","tags":"behavior_change,social_change,strategy","count":"3"},{"id":"79401","user":"167","cdate":"2006-12-20 22:45:44","updated":null,"title":"Shared media contacts database","link":"http:\/\/lmighton.wordpress.com\/2006\/12\/20\/shared-media-contacts-database\/","state":"public","note":"The Media Volunteer Project lets people from the nonprofit community share their own media contact information in exchange for access to everyone else's information.","username":"weinreich","tags":"media_advocacy,nonprofit,public_relations","count":"3"},{"id":"79402","user":"167","cdate":"2006-12-11 23:29:56","updated":null,"title":"Public Health Zoom","link":"http:\/\/www.publichealthzoom.com\/index.htm","state":"public","note":"Bob Belinoff brings social marketing into the digital age.","username":"weinreich","tags":"media,social_marketing,social_media,technology","count":"4"},{"id":"79403","user":"167","cdate":"2006-12-11 23:27:22","updated":null,"title":"A Terrible Thing to Waste. Or Try This. - New York Times","link":"http:\/\/www.nytimes.com\/2006\/12\/10\/weekinreview\/10peters.html","state":"public","note":"Three ad agencies take a stab at creating ads promoting energy conservation. Why not ask social marketers? (free registration required)","username":"weinreich","tags":"advertising,environment","count":"2"},{"id":"79404","user":"167","cdate":"2006-12-11 23:09:52","updated":null,"title":"National Social Marketing Centre Resources","link":"http:\/\/www.nsms.org.uk\/public\/default.aspx?PageID=11","state":"public","note":"Introductory social marketing publications from the now officially launched center","username":"weinreich","tags":"social_marketing_intro","count":"1"},{"id":"79405","user":"167","cdate":"2006-12-11 23:03:17","updated":null,"title":"Win a Sony PS3 and support young homeless people","link":"http:\/\/www.podnosh.com\/blog\/2006\/12\/10\/win-a-sony-ps3-and-support-young-homeless-people\/","state":"public","note":"","username":"weinreich","tags":"cause_marketing","count":"1"},{"id":"79406","user":"167","cdate":"2006-12-11 22:45:08","updated":null,"title":"Taking the Pulse of the Healthcare Blogosphere","link":"http:\/\/www.envisionsolutionsnow.com\/survey.html","state":"public","note":"Global healthcare blogger survey results","username":"weinreich","tags":"blogging","count":"1"},{"id":"79407","user":"167","cdate":"2006-12-07 12:45:46","updated":null,"title":"Web 2.0 in Nonprofits","link":"http:\/\/nptechbestpractices.pbwiki.com\/FrontPage","state":"public","note":"A wiki on Web 2.0 best practices for nonprofits created by Michelle Martin from the Bamboo Project Blog","username":"weinreich","tags":"nonprofit,online_marketing,social_media,social_network,technology","count":"5"},{"id":"79408","user":"167","cdate":"2006-12-07 11:35:04","updated":null,"title":"MySpace and Nonprofits: A couple of articles on how-to","link":"http:\/\/beth.typepad.com\/beths_blog\/2006\/12\/myspace_and_non.html","state":"public","note":"A nice summary from Beth Kanter","username":"weinreich","tags":"nonprofit,social_network","count":"2"},{"id":"79409","user":"167","cdate":"2006-12-04 09:07:10","updated":null,"title":"Top 10 Mobile Marketing Campaigns","link":"http:\/\/www.christine.net\/2006\/11\/top_mobile_mark.html","state":"public","note":"Seems to be time for the end of the year wrap-ups in different categories!","username":"weinreich","tags":"mobile,sample_campaigns","count":"2"},{"id":"79410","user":"167","cdate":"2006-12-04 09:02:15","updated":null,"title":"Social Change Websites","link":"http:\/\/www.socialchangewebsites.com\/","state":"public","note":"\"A directory of the best nonprofit, grassroots, and advocacy campaign websites dedicated to making a difference in the world.\"","username":"weinreich","tags":"nonprofit,online_marketing,social_change","count":"3"},{"id":"79411","user":"167","cdate":"2006-12-04 08:17:04","updated":null,"title":"Best Internet Marketing for a Cause 2006","link":"http:\/\/havefundogood.blogspot.com\/2006\/12\/best-internet-marketing-for-cause-2006.html","state":"public","note":"Britt Bravo's list of great examples of using the internet to promote a cause","username":"weinreich","tags":"online_marketing,sample_campaigns,social_media","count":"3"},{"id":"79412","user":"167","cdate":"2006-12-03 22:29:59","updated":null,"title":"How Social Cause Marketing Affects Consumer Perceptions (pdf)","link":"http:\/\/www.womma.org\/content\/newsletters\/research\/How_Social-Cause_Marketing_Affects_Consumer_Perceptions.pdf","state":"public","note":"Using affinity social-cause marketing techniques -- as opposed to sports\/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. (via WOM Research newslette","username":"weinreich","tags":"cause_marketing,filetype:pdf,media:document","count":"3"},{"id":"79413","user":"167","cdate":"2006-12-03 22:23:33","updated":null,"title":"Fictional Characters Can Change the World!","link":"http:\/\/peacejournalism.com\/ReadArticle.asp?ArticleID=12228","state":"public","note":"A Conversation Between Joan Montgomerie and Metta Spencer about Metta's New Book, \"Two Aspirins and a Comedy: How Television Can Enhance Health and Society\"","username":"weinreich","tags":"entertainment_education,media,social_change","count":"3"},{"id":"79414","user":"167","cdate":"2006-11-29 20:39:26","updated":null,"title":"The Long Tail of Cancer Organizations","link":"http:\/\/www.sirkin.com\/nonprofit_emarketing\/2006\/11\/long-tail-of-cancer-organizations.html","state":"public","note":"Marc at npMarketing Blog shows how the long tail applies to nonprofits","username":"weinreich","tags":"branding,nonprofit","count":"2"},{"id":"79415","user":"167","cdate":"2006-11-29 08:05:17","updated":null,"title":"Using Social Media to Sway Voters and Prevent Genocide","link":"http:\/\/nancyschwartz.com\/nonprofits_use_social_networking.html","state":"public","note":"Two nonprofit case studies from Getting Attention","username":"weinreich","tags":"sample_campaigns,social_media,social_network","count":"3"},{"id":"79416","user":"167","cdate":"2006-11-14 17:12:16","updated":null,"title":"MySpace ImpactAwards","link":"http:\/\/myspace.com\/impactawards","state":"public","note":"Honoring MySpace members (organizations and individuals) engaging the MySpace community in a variety of important causes.  Nominate someone you think should be recognized.","username":"weinreich","tags":"nonprofit,social_media","count":"2"},{"id":"79417","user":"167","cdate":"2006-11-13 23:44:02","updated":null,"title":"Are You Sticky? A psychologist and an education expert explain how to get people to pay attention to what you say","link":"http:\/\/www.time.com\/time\/insidebiz\/article\/0,9171,1552029-1,00.html","state":"public","note":"Article about \"Made to Stick: Why Some Ideas Survive and Others Die\" in Time Magazine.  I'm currently reading this book and will post a review soon.  So far it's two thumbs and two big toes up!","username":"weinreich","tags":"behavior_change,marketing","count":"2"},{"id":"79418","user":"167","cdate":"2006-11-13 21:38:58","updated":null,"title":"Bono's World","link":"http:\/\/darmano.typepad.com\/logic_emotion\/2006\/11\/bonos_world.html","state":"public","note":"Logic+Emotion's David Armano has graphically portrayed U2 frontman Bono's philanthropic empire","username":"weinreich","tags":"branding,cause_marketing,partnerships,sample_campaigns","count":"4"},{"id":"79419","user":"167","cdate":"2006-11-13 21:34:09","updated":null,"title":"Prime Time to Learn","link":"http:\/\/www.latimes.com\/features\/health\/la-he-media13nov13,0,1393766,full.story?coll=la-home-headlines","state":"public","note":"Article about how nonprofits are getting their health and social issues into television plotlines from LA Times","username":"weinreich","tags":"entertainment_education","count":"1"},{"id":"79420","user":"167","cdate":"2006-11-13 21:27:10","updated":null,"title":"The evolution of digital activism","link":"http:\/\/evaapp.typepad.com\/wildfire\/2006\/11\/virtuoso_digita.html","state":"public","note":"Uses Greenpeace's campaign to make Apple products more ecofriendly as an excellent example of how to use social media effectively.","username":"weinreich","tags":"environment,sample_campaigns,social_media","count":"3"},{"id":"79421","user":"167","cdate":"2006-11-13 21:24:44","updated":null,"title":"Can a good cause's hype steal others' thunder?","link":"http:\/\/recordnet.com\/apps\/pbcs.dll\/article?AID=\/20061113\/A_LIFE\/611130304\/-1\/rss01","state":"public","note":"It's a competitive world out there -- not just against those marketing unhealthy products, but with other equally worthy causes.  Accept this and show how you are different from the others and more relevant to your audience's lives.","username":"weinreich","tags":"branding,nonprofit","count":"2"},{"id":"79422","user":"167","cdate":"2006-11-13 21:18:53","updated":null,"title":"Carnival of Nonprofit Consultants - Social Networking edition","link":"http:\/\/www.gettingattention.org\/my_weblog\/2006\/11\/how_to_pinpoint.html","state":"public","note":"hosted at Getting Attention","username":"weinreich","tags":"nonprofit,social_network","count":"2"},{"id":"79423","user":"167","cdate":"2006-11-01 23:39:52","updated":null,"title":"Spot Runner","link":"http:\/\/spotrunner.com\/","state":"public","note":"A service that offers businesses and nonprofits the ability to customize preproduced television ads on various topics\/business sectors and do media planning and media buying in an online self-service format.","username":"weinreich","tags":"advertising,media,PSA","count":"3"},{"id":"79424","user":"167","cdate":"2006-11-01 23:30:36","updated":null,"title":"Satisfy Your Craving For Social Media Knowledge","link":"http:\/\/www.healthcarevox.com\/2006\/11\/satisfy_your_craving_for_socia.html","state":"public","note":"a list of some resources that offer good basic information about social media from Healthcare Vox","username":"weinreich","tags":"social_media","count":"1"},{"id":"79425","user":"167","cdate":"2006-11-01 23:28:33","updated":null,"title":"Advertising, Marketing and PR Blog Search Tool","link":"http:\/\/www.google.com\/coop\/cse?cx=010639246631309871017:xfkc4nc_55e","state":"public","note":"a Google-based custom search engine that searches only blogs related to advertising, marketing and PR","username":"weinreich","tags":"advertising,marketing,public_relations,social_media","count":"4"},{"id":"79426","user":"167","cdate":"2006-11-01 23:26:09","updated":null,"title":"karmacredits.org","link":"http:\/\/karmacredits.org\/","state":"public","note":"a collaborative initiative by marketing bloggers to set ethical and prosocial standards in marketing practice","username":"weinreich","tags":"ethics,marketing,social_change","count":"3"},{"id":"79427","user":"167","cdate":"2006-10-28 22:21:52","updated":null,"title":"In Clean Politics, Flesh Is Pressed, Then Sanitized - New York Times","link":"http:\/\/www.nytimes.com\/2006\/10\/28\/us\/politics\/28dirty.html?ei=5065&en=ed672be2d17841f5&ex=1162612800&partner=MYWAY&pagewanted=print","state":"public","note":"An opportunity for hand-washing campaigns to take advantage of a news peg to get their messages out.","username":"weinreich","tags":"media_advocacy","count":"1"},{"id":"79428","user":"167","cdate":"2006-10-28 22:19:07","updated":null,"title":"Pienso...: Viral video contest to fight world hunger","link":"http:\/\/pienso.typepad.com\/pienso\/2006\/10\/viral_video_con.html","state":"public","note":"The United Nations World Food Program is sponsoring a contest for the best video uploaded to an online video service on the topic of ending hunger.","username":"weinreich","tags":"online_marketing,social_media,video","count":"3"},{"id":"79429","user":"167","cdate":"2006-10-25 15:14:13","updated":null,"title":"Anti-Smoking PSAs to Run on Movie DVDs","link":"http:\/\/www.oag.state.md.us\/Press\/2006\/102406.htm","state":"public","note":"The Weinstein Company is the first motion picture company to insert anti-smoking public service announcements in DVDs in which smoking is depicted.","username":"weinreich","tags":"entertainment_education,PSA,tobacco","count":"3"},{"id":"79430","user":"167","cdate":"2006-10-19 22:12:13","updated":null,"title":"Katya's Non-Profit Marketing Blog","link":"http:\/\/www.nonprofitmarketingblog.com\/","state":"public","note":"Katya Andresen (author of Robin Hood Marketing) now has her own website with a new blog.","username":"weinreich","tags":"marketing,nonprofit","count":"2"},{"id":"79431","user":"167","cdate":"2006-10-19 12:12:49","updated":null,"title":"Online Technology for Social Change: From Struggle to Strategy","link":"http:\/\/dotorganize.net\/report\/introduction","state":"public","note":"from DotOrganize (via Believing Impossible Things blog) - This report compiles insights from more than 400 social change groups, technology providers, and nonprofit technology capacity builders, examining the needs of organizers working to utilize new tec","username":"weinreich","tags":"nonprofit,social_change,technology","count":"3"},{"id":"79432","user":"167","cdate":"2006-10-17 08:52:20","updated":null,"title":"Marketing a Social Mission","link":"http:\/\/www.socialedge.org\/?50@hostFile@.3c435b27","state":"public","note":"transcript from an online social entrepreneur workshop from Social Edge","username":"weinreich","tags":"international,social_marketing","count":"2"},{"id":"79433","user":"167","cdate":"2006-10-17 08:44:28","updated":null,"title":"How Marketing Can Reduce Worldwide Poverty","link":"http:\/\/www.hbsworkingknowledge.hbs.edu\/item\/2702.html","state":"public","note":"older article from Harvard Business School","username":"weinreich","tags":"international,social_marketing","count":"2"},{"id":"79434","user":"167","cdate":"2006-10-05 23:10:48","updated":null,"title":"Selling Sympathy","link":"http:\/\/businessweek.com\/bschools\/content\/sep2006\/bs20060911_417513.htm?chan=top+news_top+news+index_b-schools","state":"public","note":"how a business major helped panhandlers market their requests","username":"weinreich","tags":"advertising,marketing","count":"2"},{"id":"79435","user":"167","cdate":"2006-09-29 10:10:00","updated":null,"title":"The Eight Traits of a Word of Mouth Influencer","link":"http:\/\/buzzcanuck.typepad.com\/agentwildfire\/2006\/09\/the_eight_trait.html","state":"public","note":"Buzz Canuck offers a new acronym - ACTIVES-P","username":"weinreich","tags":"word_of_mouth","count":"1"},{"id":"79436","user":"167","cdate":"2006-09-28 22:49:20","updated":null,"title":"This is your ass on drugs.","link":"http:\/\/www.slate.com\/id\/2150334\/?nav=navoa","state":"public","note":"Slate's Seth Stevenson reviews ONDCP's new anti-pot campaign","username":"weinreich","tags":"advertising,media,PSA,sample_campaigns","count":"4"},{"id":"79437","user":"167","cdate":"2006-09-26 11:10:17","updated":null,"title":"The 10 Cs of Branding","link":"http:\/\/www.marketingprofs.com\/6\/arruda27.asp","state":"public","note":"from William Arruda at MarketingProfs.com","username":"weinreich","tags":"branding","count":"1"},{"id":"79438","user":"167","cdate":"2006-09-26 00:45:37","updated":null,"title":"CDC - Health Marketing","link":"http:\/\/www.cdc.gov\/healthmarketing\/","state":"public","note":"The Director's blog now has an RSS feed.","username":"weinreich","tags":"health_communication,social_marketing_intro,top_ten","count":"3"},{"id":"79439","user":"167","cdate":"2006-09-25 13:03:12","updated":null,"title":"Social Marketing Case Studies","link":"http:\/\/www.cdc.gov\/nccdphp\/dnpa\/socialmarketing\/case_studies.htm","state":"public","note":"Examples of the social marketing process in action from the CDC's Division of Nutrition and Physical Activity","username":"weinreich","tags":"nutrition,obesity,sample_campaigns","count":"3"},{"id":"79440","user":"167","cdate":"2006-09-22 00:23:19","updated":null,"title":"Channels To Target An Audience","link":"http:\/\/blog.coolz0r.com\/2006\/08\/24\/channels-to-target-an-audience\/","state":"public","note":"A list of over 100 different marketing channels to help get your creativity going (from Coolz0r)","username":"weinreich","tags":"advertising,marketing,place","count":"3"},{"id":"79441","user":"167","cdate":"2006-09-21 13:50:50","updated":null,"title":"How to explain RSS the Oprah way","link":"http:\/\/cravingideas.blogs.com\/backinskinnyjeans\/2006\/09\/how_to_explain_.html","state":"public","note":"A really simple description of how RSS helps you \"Read Some Stories\"","username":"weinreich","tags":"blogging,how_to,technology","count":"3"},{"id":"79442","user":"167","cdate":"2006-08-30 00:17:38","updated":null,"title":"Who Measures Change?","link":"http:\/\/www.communicationforsocialchange.org\/publications-resources.php?id=283","state":"public","note":"An introduction to participatory monitoring and evaluation of communication for social change from the  Communication for Social Change Consortium","username":"weinreich","tags":"evaluation,health_communication,research","count":"3"},{"id":"79443","user":"167","cdate":"2006-08-30 00:08:06","updated":null,"title":"Tools to Address Disparities in Health: Communication Resources to Close the Gap (pdf)","link":"http:\/\/healthdecisions.org\/News\/default.aspx?doc_id=70958","state":"public","note":"A guide to health communication from the AHIP - America's Health Insurance Plans.","username":"weinreich","tags":"health_communication,how_to","count":"2"},{"id":"79444","user":"167","cdate":"2006-08-29 10:18:09","updated":null,"title":"Resources for New Media and Social Media PR","link":"http:\/\/www.toprankblog.com\/2006\/08\/resources-for-new-media-and-social-media-pr\/","state":"public","note":"Social media press release templates and more.","username":"weinreich","tags":"online_marketing,public_relations,social_network","count":"3"},{"id":"79445","user":"167","cdate":"2006-08-21 23:26:19","updated":null,"title":"Harris Interactive: Number of Cyberchondriacs Increases","link":"http:\/\/www.healthcarevox.com\/2006\/08\/harris_interactive_number_of_c.html","state":"public","note":"Polling firm Harris Interactive has released the latest edition of an ongoing poll measuring the number of people who turn to the Internet for healthcare-related information.  Analysis by Fard Johnmar of HealthCareVox.","username":"weinreich","tags":"health_communication,online_marketing,research","count":"3"},{"id":"79446","user":"167","cdate":"2006-08-21 23:23:42","updated":null,"title":"Captology Notebook: SIMpill","link":"http:\/\/credibility.stanford.edu\/captology\/notebook\/archives.new\/2006\/08\/simpill.html","state":"public","note":"SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.","username":"weinreich","tags":"behavior_change,mobile,technology","count":"3"},{"id":"79447","user":"167","cdate":"2006-08-21 23:16:39","updated":null,"title":"Social Marketing for Public Health Conference 2006 - Highlights","link":"http:\/\/www.outreach.usf.edu\/conted\/conferences\/smph\/2006presentations.htm","state":"public","note":"Presentations on various social marketing topics from the SMPH conference.","username":"weinreich","tags":"conference,social_marketing","count":"2"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","branding","twitter","social_norms","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 112"}