{"origin":"yabs.io","url":"https:\/\/yabs.io\/a\/view.php?page=110&r=json&user=weinreich","version":"1.0","limit":50,"page":"110","state":null,"r":"json","user":"weinreich","user_id":167,"count":5792,"count_bookmarks":50,"bookmarks":[{"id":"79353","user":"167","cdate":"2007-03-09 10:31:42","updated":null,"title":"Using Pictures in Health Education","link":"http:\/\/www.nifl.gov\/lincs\/discussions\/healthliteracy\/07HealthDiscussion1.html","state":"public","note":"Proceedings of an e-mail discussion sponsored by the National Institute for Literacy - Health and Literacy Discussion List","username":"weinreich","tags":"graphic_design,health_communication","count":"2"},{"id":"79354","user":"167","cdate":"2007-03-09 09:19:46","updated":null,"title":"Mapping it out: Social change approaches","link":"http:\/\/suzannehawkes.wordpress.com\/2007\/03\/04\/mapping-it-out-social-change-approaches\/","state":"public","note":"Divides approaches out by direct service, social marketing\/education, business\/consumerism, policy advocacy (i.e., government and corporate), and politics (i.e., via elections).","username":"weinreich","tags":"social_change,theory","count":"2"},{"id":"79355","user":"167","cdate":"2007-03-04 00:38:00","updated":null,"title":"Extra-organizational Activists & Nonprofits Using the Social Web for Their Cause","link":"http:\/\/havefundogood.blogspot.com\/2007\/02\/extra-organizational-activists.html","state":"public","note":"Great list of examples from Have Fun \u2022 Do Good","username":"weinreich","tags":"blogging,nonprofit,online_marketing,sample_campaigns,social_media","count":"5"},{"id":"79356","user":"167","cdate":"2007-03-04 00:36:18","updated":null,"title":"Prerequisites For Setting Up A Business-Driven Web 2.0 Effort","link":"http:\/\/www.socialcustomer.com\/2007\/02\/prereqs_for_set.html","state":"public","note":"Questions to ask before jumping into using social media in your own program","username":"weinreich","tags":"blogging,online_marketing,social_media,strategy","count":"4"},{"id":"79357","user":"167","cdate":"2007-03-04 00:08:43","updated":null,"title":"What Complexity Science Teaches Us About Social Change","link":"http:\/\/www.communicationforsocialchange.org\/mazi-articles.php?id=333","state":"public","note":"Complexity science seeks to understand how complex adaptive systems work the patterns of relationships within them, how they are sustained, how they self-organize and how outcomes emerge.","username":"weinreich","tags":"social_change,theory","count":"2"},{"id":"79358","user":"167","cdate":"2007-03-04 00:00:56","updated":null,"title":"Green Marketing Leverages Social Networking on MySpace","link":"http:\/\/blog.futurelab.net\/2007\/02\/green_marketing_leverages_soci.html","state":"public","note":"Good examples of effective use of MySpace","username":"weinreich","tags":"environment,social_network","count":"2"},{"id":"79359","user":"167","cdate":"2007-02-20 23:00:57","updated":null,"title":"Konami Reveals DDR Health Study Results","link":"http:\/\/www.seriousgamessource.com\/item.php?story=12593","state":"public","note":"The results of a clinical study into exergaming using Dance Dance Revolution indicate that regular use of the game \"improves arterial function in overweight children\".","username":"weinreich","tags":"entertainment_education,obesity","count":"2"},{"id":"79360","user":"167","cdate":"2007-02-20 22:58:27","updated":null,"title":"Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups","link":"http:\/\/www.avivadirectory.com\/branding\/?p=1","state":"public","note":"Great tips for any individual or organization on how to build their brand","username":"weinreich","tags":"branding","count":"1"},{"id":"79361","user":"167","cdate":"2007-02-20 22:52:12","updated":null,"title":"MySpace Marketing Tips, Tricks, and Hints | Marketing Profs","link":"http:\/\/www.marketingprofs.com\/7\/MySpace-Marketing-Tips-bodley.asp","state":"public","note":"A great description of how to get started","username":"weinreich","tags":"social_network","count":"1"},{"id":"79362","user":"167","cdate":"2007-02-08 23:50:04","updated":null,"title":"Framing Science","link":"http:\/\/www.christienicholson.com\/?p=19","state":"public","note":"What makes one health communication ad effective and another not? There are many variables that can make or break the success of the message.","username":"weinreich","tags":"advertising,health_communication,theory","count":"3"},{"id":"79363","user":"167","cdate":"2007-02-08 14:44:14","updated":null,"title":"Smoking Visuals Decrease Habit","link":"http:\/\/vitamyni.blogspot.com\/2007\/02\/smoking-visuals-decrease-habit.html","state":"public","note":"Graphic warnings on cigarette packs working, study says","username":"weinreich","tags":"graphic_design,tobacco","count":"2"},{"id":"79364","user":"167","cdate":"2007-02-08 14:42:58","updated":null,"title":"How to report scientific research to a general audience","link":"http:\/\/scienceblogs.com\/cognitivedaily\/2007\/02\/how_to_report_scientific_resea.php","state":"public","note":"A great guide to distilling scientific information for public consumption from Cognitive Daily","username":"weinreich","tags":"research","count":"1"},{"id":"79365","user":"167","cdate":"2007-02-08 14:30:31","updated":null,"title":"Segmenting Cell Phone Users","link":"http:\/\/socialmarketing.blogs.com\/r_craiig_lefebvres_social\/2007\/02\/segmenting_cell.html","state":"public","note":"They differ by age and the way they use the device","username":"weinreich","tags":"mobile,target_audience","count":"2"},{"id":"79366","user":"167","cdate":"2007-02-08 14:27:39","updated":null,"title":"The social advergame","link":"http:\/\/stephan.dahl.at\/2007\/02\/08\/the-social-advergame\/","state":"public","note":"Stephan Dahl gives some examples of advergames used for social marketing","username":"weinreich","tags":"entertainment_education,technology","count":"2"},{"id":"79367","user":"167","cdate":"2007-01-30 09:46:22","updated":null,"title":"Making Health Communication Programs Work - National Cancer Institute","link":"http:\/\/www.cancer.gov\/pinkbook","state":"public","note":"The pink bible of health communicators","username":"weinreich","tags":"health_communication,tutorial","count":"2"},{"id":"79368","user":"167","cdate":"2007-01-28 23:02:23","updated":null,"title":"Psychophysiology and Media: Intro to my mad science","link":"http:\/\/media-brain.blogspot.com\/2007\/01\/psychophysiology-and-media-intro-to-my.html","state":"public","note":"The effect of health communication fear appeals on the body","username":"weinreich","tags":"campaign_effects,health_communication","count":"2"},{"id":"79369","user":"167","cdate":"2007-01-28 21:44:39","updated":null,"title":"Franchising Health Care as a Business Model for Social Marketing","link":"http:\/\/socialmarketing.blogs.com\/r_craiig_lefebvres_social\/2007\/01\/franchising_hea.html","state":"public","note":"Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.","username":"weinreich","tags":"international,management,social_marketing,strategy","count":"4"},{"id":"79370","user":"167","cdate":"2007-01-28 20:49:29","updated":null,"title":"Nonprofit groups drawing line at some donors","link":"http:\/\/www.timesargus.com\/apps\/pbcs.dll\/article?AID=\/20070128\/NEWS01\/701280356\/1002\/NEWS01","state":"public","note":"Are there any corporations from whom you would refuse funding?","username":"weinreich","tags":"ethics,nonprofit,partnerships","count":"3"},{"id":"79371","user":"167","cdate":"2007-01-28 20:45:57","updated":null,"title":"What Political Campaigns Can Teach Nonprofits - The Agitator","link":"http:\/\/www.theagitator.net\/index.php?\/archives\/516-What-Political-Campaigns-Can-Teach-Nonprofits.html","state":"public","note":"There are many parallels between nonprofit and political marketing. Watch how the people with the money use their marketing dollars to get people engaged in the campaigns and voting for the candidates.","username":"weinreich","tags":"nonprofit,online_marketing,policy","count":"3"},{"id":"79372","user":"167","cdate":"2007-01-26 10:10:41","updated":null,"title":"Mondays are good days to start thinking healthy","link":"http:\/\/www.baltimoresun.com\/news\/health\/bal-hs.monday05jan05,0,4993454.story","state":"public","note":"Rebranding Mondays as the day to get back on track with healthy behaviors","username":"weinreich","tags":"behavior_change","count":"1"},{"id":"79373","user":"167","cdate":"2007-01-26 10:08:22","updated":null,"title":"How not to be a cultural knucklehead in a global business world","link":"http:\/\/www.escapefromcubiclenation.com\/get_a_life_blog\/2007\/01\/how_to_not_be_a.html#comments","state":"public","note":"Great tips from Pamela Slim (and in the comments) on things to remember when working with people from other countries","username":"weinreich","tags":"international","count":"1"},{"id":"79374","user":"167","cdate":"2007-01-23 21:51:51","updated":null,"title":"Second Drop in Cancer Deaths Could Point to a Trend, Researchers Say","link":"http:\/\/www.nytimes.com\/2007\/01\/18\/health\/18cancer.html?_r=2&oref=slogin&ref=health&pagewanted=print&oref=slogin","state":"public","note":"\"Much of the decrease is due to smoking cessation and improved detection and treatment of colorectal, breast and prostate cancers.\" Hooray for social marketing's role in this!","username":"weinreich","tags":"campaign_effects","count":"1"},{"id":"79375","user":"167","cdate":"2007-01-23 21:48:18","updated":null,"title":"Sanitation \"greatest medical milestone since 1840\"","link":"http:\/\/news.yahoo.com\/s\/nm\/20070118\/hl_nm\/milestone_dc","state":"public","note":"It surpassed antibiotics, the discovery of DNA, and anesthesia, which were among the top five milestones in the poll.","username":"weinreich","tags":"environment,policy","count":"2"},{"id":"79376","user":"167","cdate":"2007-01-23 21:43:26","updated":null,"title":"New Program to Direct Healthier Food Purchases - washingtonpost.com","link":"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2007\/01\/11\/AR2007011101163.html","state":"public","note":"Point of purchase social marketing","username":"weinreich","tags":"nutrition,place","count":"2"},{"id":"79377","user":"167","cdate":"2007-01-23 21:31:51","updated":null,"title":"The Giving Carnival: Edition One","link":"http:\/\/www.tacticalphilanthropy.com\/2007\/01\/the_giving_carn_1.html","state":"public","note":"Collected posts on the theme of Gatesgate (as dubbed, I believe, by Allison Fine) - the recent revelations that some of the Gates Foundation's investments run counter to its philanthropic work","username":"weinreich","tags":"ethics,international,nonprofit","count":"3"},{"id":"79378","user":"167","cdate":"2007-01-23 20:41:48","updated":null,"title":"Long Tail PR: how to do publicity without a press release (or the press)","link":"http:\/\/www.longtail.com\/the_long_tail\/2007\/01\/long_tail_pr_ho.html","state":"public","note":"Chris Anderson on PR 2.0 - using social media for public relations","username":"weinreich","tags":"public_relations,social_media","count":"2"},{"id":"79379","user":"167","cdate":"2007-01-22 22:04:48","updated":null,"title":"American Alphabet by Heidi Cody","link":"http:\/\/www.heidicody.com\/images\/art\/alphabet\/index.new.html","state":"public","note":"How many of the brand fonts can you identify? Probably more than you'd care to admit. (via Another Limited Rebellion)","username":"weinreich","tags":"branding,graphic_design","count":"2"},{"id":"79380","user":"167","cdate":"2007-01-22 20:59:24","updated":null,"title":"Social Marketing in a Public Health Context \u00bb SlideShare","link":"http:\/\/www.slideshare.net\/rcraiglefebve\/social-marketing-in-a-public-health-context","state":"public","note":"Intro to social marketing slide presentation by R. Craig Lefebvre","username":"weinreich","tags":"social_marketing_intro","count":"1"},{"id":"79381","user":"167","cdate":"2007-01-17 13:27:40","updated":null,"title":"SSRN \u2013 Social & Environmental Impact Network","link":"http:\/\/www.ssrn.com\/sein\/index.html","state":"public","note":"SEIN is an \u201copen access\u201d library of academic research, class notes, sample exams, etc., dedicated to the social and environmental impacts of business from the Aspen Institute's CasePlace.org.","username":"weinreich","tags":"academia,campaign_effects,environment,management","count":"4"},{"id":"79382","user":"167","cdate":"2007-01-17 00:14:57","updated":null,"title":"Todd And's Power 150 - Top Marketing Blogs","link":"http:\/\/www.toddand.com\/power150\/","state":"public","note":"A great list of marketing blogs to explore (and I'm in the top 50 - yeehaw!)","username":"weinreich","tags":"blogging,marketing","count":"2"},{"id":"79383","user":"167","cdate":"2007-01-17 00:11:11","updated":null,"title":"THE 59 SMARTEST ORGS ONLINE on Squidoo","link":"http:\/\/www.squidoo.com\/org20","state":"public","note":"These organizations are winners because of their web 2.0 smarts and a willingness to engage their constituents far beyond asking them to dig into their pockets.","username":"weinreich","tags":"nonprofit,online_marketing,social_media","count":"3"},{"id":"79384","user":"167","cdate":"2007-01-11 00:41:26","updated":null,"title":"FBI seminar hosts Hollywood scribes","link":"http:\/\/www.hollywoodreporter.com\/hr\/content_display\/news\/e3ic3141078f1f1c99f4eb9f2727718d2eb","state":"public","note":"The FBI hosted a workshop for screenwriters to help Hollywood portray the agency more realistically.","username":"weinreich","tags":"entertainment_education","count":"1"},{"id":"79385","user":"167","cdate":"2007-01-10 09:17:05","updated":null,"title":"A Periodic Table of Visualization Methods","link":"http:\/\/www.visual-literacy.org\/periodic_table\/periodic_table.html","state":"public","note":"Trying to figure out how to present your information visually?  This interactive chart will give you lots of ideas.","username":"weinreich","tags":"creativity,graphic_design","count":"2"},{"id":"79386","user":"167","cdate":"2007-01-09 23:21:36","updated":null,"title":"PSFK: How The Mobile Phone Is Changing Africa","link":"http:\/\/www.psfk.com\/2007\/01\/how_the_mobile_.html","state":"public","note":"Quote: \"Everywhere I go I see the phone as a cause of progress, creating economic development and social change.\"","username":"weinreich","tags":"international,mobile,social_change","count":"3"},{"id":"79387","user":"167","cdate":"2007-01-09 22:59:34","updated":null,"title":"Understanding Consumers' Health Information Preferences: Development and Validation of a Brief Screening Instrument (pdf)","link":"http:\/\/www.gwu.edu\/~cih\/journal\/JHClink\/v11n8_maibach.pdf","state":"public","note":"Free article from J. of Health Communication that identifies four segments of the adult popn with regard to health information preferences based on their degree of engagement in health enhancement, and degree of independence in health decision making.","username":"weinreich","tags":"filetype:pdf,media:document,research,target_audience","count":"4"},{"id":"79388","user":"167","cdate":"2007-01-09 17:36:56","updated":null,"title":"Carnival of Nonprofit Consultants","link":"http:\/\/nonprofitconsultant.blogspot.com\/2007\/01\/carnival-of-nonprofit-consultants.html","state":"public","note":"Hosted at The Nonprofit Consultant Blog","username":"weinreich","tags":"marketing,nonprofit","count":"2"},{"id":"79389","user":"167","cdate":"2007-01-09 14:42:44","updated":null,"title":"Why I heart Zipcar","link":"http:\/\/www.horsepigcow.com\/2007\/01\/04\/why-i-heart-zipcar\/","state":"public","note":"Tara Hunt raves about a great service that makes it easier to use public transportation most of the time and forgo owning a car.","username":"weinreich","tags":"environment","count":"1"},{"id":"79390","user":"167","cdate":"2007-01-09 14:33:23","updated":null,"title":"Getting Into the Act - washingtonpost.com","link":"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2007\/01\/08\/AR2007010801139.html?sub=AR","state":"public","note":"When Federal Health Experts Troubleshoot TV Medical Dramas, They Expect a Payback","username":"weinreich","tags":"entertainment_education,media","count":"2"},{"id":"79391","user":"167","cdate":"2007-01-08 11:26:13","updated":null,"title":"Top 5-Bottom 5 Cause-Related Marketing Campaigns","link":"http:\/\/causerelatedmarketing.blogspot.com\/2006\/12\/top-5-bottom-5-cause-related-marketing.html","state":"public","note":"Best and worst of cause marketing in 2006 according to Paul Jones of the Cause-Related Marketing blog","username":"weinreich","tags":"cause_marketing,sample_campaigns","count":"2"},{"id":"79392","user":"167","cdate":"2007-01-08 10:41:56","updated":null,"title":"Reading diet articles could be unhealthy - Yahoo! News","link":"http:\/\/news.yahoo.com\/s\/ap\/20070102\/ap_on_he_me\/diet_girls_magazines","state":"public","note":"Teenage girls who frequently read magazine articles about dieting were more likely five years later to practice extreme weight-loss measures such as vomiting than girls who never read such articles.","username":"weinreich","tags":"media,obesity","count":"2"},{"id":"79393","user":"167","cdate":"2007-01-08 10:40:04","updated":null,"title":"Improving Public Health for the Poor \u2014 HBS Working Knowledge","link":"http:\/\/hbswk.hbs.edu\/item\/5559.html","state":"public","note":"On using the microfinance model to improve health care options for the poor (thanks to Mike Newton-Ward for the link)","username":"weinreich","tags":"international,policy,social_change","count":"3"},{"id":"79394","user":"167","cdate":"2007-01-08 10:37:05","updated":null,"title":"Doctors give health advice via YouTube","link":"http:\/\/www.reelpopblog.com\/2007\/01\/doctors_give_he.html","state":"public","note":"Doctors in rural Wales are using YouTube to give health advice to patients. (via Micro Persuasion)","username":"weinreich","tags":"health_communication,social_media,video","count":"3"},{"id":"79395","user":"167","cdate":"2007-01-08 10:29:24","updated":null,"title":"HIV ads to be scrutinized in 2007","link":"http:\/\/www.ebar.com\/news\/article.php?sec=news&article=1450","state":"public","note":"The San Francisco Dept of Public Health is considering how to proceed with their HIV\/AIDS social marketing efforts.  Critics have called for a two-year moratorium on such ads.","username":"weinreich","tags":"advertising,campaign_effects,HIV_AIDS","count":"3"},{"id":"79396","user":"167","cdate":"2007-01-08 10:18:40","updated":null,"title":"Support Your Favorite Heart Health Nonprofit!","link":"http:\/\/www.missionfish.org\/About\/mfnews\/mfn_121906.jsp","state":"public","note":"Sell items on eBay (regift your unwanted holiday presents?) and raise money for heart health through MIssionFish.","username":"weinreich","tags":"nonprofit,online_marketing","count":"2"},{"id":"79397","user":"167","cdate":"2007-01-04 17:37:40","updated":null,"title":"Healthy Penis Campaign Case Study","link":"http:\/\/medicine.plosjournals.org\/perlserv\/?request=get-document&doi=10.1371%2Fjournal.pmed.0030474","state":"public","note":"San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men (thanks to Fard Johnmar for the link)","username":"weinreich","tags":"campaign_effects,sample_campaigns","count":"2"},{"id":"79398","user":"167","cdate":"2007-01-04 17:33:27","updated":null,"title":"Raising Awareness: 1000 ways to help nonprofit philanthropy","link":"http:\/\/www.raisingawareness.org\/index.htm","state":"public","note":"\"An online repository of information around humanitarian and social causes, with the intent of creating a place where people can both get motivated to act on them and find immediate, varied tips on how to do it.\"","username":"weinreich","tags":"international,nonprofit,online_marketing,social_change","count":"4"},{"id":"79399","user":"167","cdate":"2006-12-20 22:49:14","updated":null,"title":"The doctor is in - The Boston Globe","link":"http:\/\/www.boston.com\/news\/globe\/health_science\/articles\/2006\/12\/18\/the_doctor_is_in\/","state":"public","note":"TV doctors may be fictional, but viewers still listen carefully to what they say","username":"weinreich","tags":"entertainment_education,media","count":"2"},{"id":"79400","user":"167","cdate":"2006-12-20 22:48:26","updated":null,"title":"Discovering the Activation Point","link":"http:\/\/www.activationpoint.org\/","state":"public","note":"A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points.  (via Guy Kawasaki)","username":"weinreich","tags":"behavior_change,social_change,strategy","count":"3"},{"id":"79401","user":"167","cdate":"2006-12-20 22:45:44","updated":null,"title":"Shared media contacts database","link":"http:\/\/lmighton.wordpress.com\/2006\/12\/20\/shared-media-contacts-database\/","state":"public","note":"The Media Volunteer Project lets people from the nonprofit community share their own media contact information in exchange for access to everyone else's information.","username":"weinreich","tags":"media_advocacy,nonprofit,public_relations","count":"3"},{"id":"79402","user":"167","cdate":"2006-12-11 23:29:56","updated":null,"title":"Public Health Zoom","link":"http:\/\/www.publichealthzoom.com\/index.htm","state":"public","note":"Bob Belinoff brings social marketing into the digital age.","username":"weinreich","tags":"media,social_marketing,social_media,technology","count":"4"}],"used_tags":["behavior_change","design","storytelling","health_communication","social_media","research","how_to","strategy","theory","target_audience","sample_campaigns","social_network","technology","graphic_design","entertainment_education","social_change","social_marketing","management","inspiration","evaluation","gaming","mobile","advertising","online_marketing","media","quantitative","campaign_effects","marketing","policy","qualitative","creativity","youth","ethics","nonprofit","humor","obesity","mental_health","video","environment","twitter","social_norms","branding","international","product","consulting","conference","government","training","price","place","blogging","professional_resource","academia","tobacco","public_relations","social_marketing_blogroll","me","social_marketing_intro","substance_abuse","HIV_AIDS","filetype:pdf","media:document","nutrition","word_of_mouth","israel","organization","cause_marketing","partnerships","cgm","tutorial","media_advocacy","PSA","publication","top_ten","bibliography","no-tag","web3","focus_groups","personal_favorite","social_marketing_jobs","chronic_disease","bookreview","publics"],"tags":[],"pages":116,"title":"weinreich bookmarks:  - page: 111"}