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Immortal Fans - YouTube
[https://www.youtube.com/watch?v=-8GFcAlWhBM] - - public:weinreich
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
(Behavioural) Cues that bind | Contagious Truth
Embrace Life | interacter - case study
[http://interacter.wordpress.com/2010/03/07/embrace-life-right-is-right-and-gut-instinct-takes-a-credit/] - - public:weinreich