The Redirect Method Blueprint
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.
You Don't Have to LOVE Making Video - You Just Have to Make It - Chris Brogan Media
Power or Promise: Do Online Health Campaigns Impact Offline Behavior? | American Institutes for Research
Digital Storytelling for Social Impact : The Rockefeller Foundation
3 Tips For Bringing Your Branded Content to Life with Webisodes
Chat Roulette: HIV Guerrilla Marketing | Digital Buzz Blog
How Do I Get Popular on YouTube Without Talent? | Will Video for Food
from Kevins Nalts
Ten Lessons for Marketers Using Viral Videos - Advertising Age - Digital
online video is the way to go for those with small budgets
Pienso...: Viral video contest to fight world hunger
The United Nations World Food Program is sponsoring a contest for the best video uploaded to an online video service on the topic of ending hunger.