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Immortal Fans - YouTube
[https://www.youtube.com/watch?v=-8GFcAlWhBM] - - public:weinreich
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
The Redirect Method Blueprint
[https://redirectmethod.org/blueprint/] - - public:weinreich
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.
Power or Promise: Do Online Health Campaigns Impact Offline Behavior? | American Institutes for Research
[http://www.air.org/event/power-or-promise-do-online-health-campaigns-impact-offline-behavior?utm_source=MadMimi&utm_medium=email&utm_content=Missed+%22Power+or+Promise%22%3F+Here%27s+the+video+%28and+a+survey%29_&utm_campaign=20150115_m124002349_Missed+%2] - - public:weinreich