Ogilvy on Twitter: “Getting kids to wash their hands is hard, especially in places where adults too overlook hand hygiene. This behavior changing idea turned hand washing into an everyday habit & won the Creative Effectiveness Grand Prix at #CannesLions #
soap-infused sticks of chalk
Poop on Demand - collect stool sample at clinic instead of in home
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
The Redirect Method Blueprint
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.
Agents of Change Summit 2018 - YouTube
29 videos of sessions on behavior change