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Ad Shows Dummies Without Seatbelts Cause Pain for Loved Ones
[https://www.adweek.com/creativity/campaign-shows-why-dummies-without-seatbelts-are-not-the-only-ones-hurt/] - - public:weinreich
Excellent contrast with Embrace Life of gain vs loss framing!
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
[https://oxfordre.com/communication/view/10.1093/acrefore/9780190228613.001.0001/acrefore-9780190228613-e-245] - - public:weinreich
Theory of Change Examples | Theory of Change Community
Physical Activity in Women: Effects of a Self-Regulation Intervention (pdf)
[http://kops.uni-konstanz.de/bitstream/handle/123456789/1390/Stadler_Physical_Activity.pdf?sequence=1&isAllowed=y] - - public:weinreich
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.