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[https://www.nature.com/articles/s41598-021-03977-3.epdf] - - public:weinreich
health_communication, online_marketing, technology - 3 | id:1029695 -

Syndromic surveillance systems monitor disease indicators to detect emergence of diseases and track their progression. Here, we report on a rapidly deployed active syndromic surveillance system for tracking COVID‑19 in Israel. The system was a novel combination of active and passive components: Ads were shown to people searching for COVID‑19 symptoms on the Google search engine. Those who clicked on the ads were referred to a chat bot which helped them decide whether they needed urgent medical care. Through its conversion optimization mechanism, the ad system was guided to focus on those people who required such care. Over 6 months, the ads were shown approximately 214,000 times and clicked on 12,000 times, and 722 people were informed they needed urgent care. Click rates on ads and the fraction of people deemed to require urgent care were correlated with the hospitalization rate ( R2=0.54 and R2=0.50 , respectively) with a lead time of 9 days. Males and younger people were more likely to use the system, and younger people were more likely to be determined to require urgent care (slope: −0.009 , P=0.01 ). Thus, the system can assist in predicting case numbers and hospital load at a significant lead time and, simultaneously, help people determine if they need medical care.

[https://uxdesign.cc/designing-better-links-for-websites-and-emails-a-guideline-5b8638ce675a] - - public:weinreich
design, health_communication, how_to, mobile, online_marketing, technology - 6 | id:964506 -

Why are “click here” and “by this link” poor choices? And is it acceptable to use “read more”? In this article, I’ll explain popular wording and formatting mistakes and will show more accessible and informative alternatives.

[https://hbr.org/2020/02/how-digital-design-drives-user-behavior] - - public:weinreich
behavior_change, design, graphic_design, online_marketing, technology - 5 | id:279086 -

A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.

[https://customer.io/blog/triggered-engagement-email-campaigns/] - - public:weinreich
behavior_change, mobile, online_marketing, technology - 4 | id:266958 -

When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.

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