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[https://www.linkedin.com/pulse/considered-approach-behavioural-innovation-part-01-johnson-frsa/?trackingId=tPMQQ58URsfNcNFkl2BYEw%3D%3D] - - public:weinreich
behavior_change, social_marketing, strategy, theory - 4 | id:684362 -

The framework comprises 6 key stages. Each building on the insights of the previous and each with its own objectives, tools and resources: 1. What - are the target behaviours? 2. Who - should we focus our resource on? 3. Why - do/don’t those people manifest the target behaviours? 4. How - can we empower people to change? 5. So What? To what extent were our interventions effective? 6. What Now? How do we apply our learnings at scale?

[https://www.alterspark.com/blog/claim-1-takes-21-days-form-habit] - - public:weinreich
behavior_change, strategy, theory - 3 | id:186802 -

From my own experience, there appears to be a scientific trend (that I have not systematically evaluated) that successful behavior change programs tend to run for approximately 2-months, and that after this point, there is a large drop in adherence and impact. The big statistical meta-analysis that I carried out a few years back (http://www.jmir.org/2011/1/e17/), showed that online programs lasting more than 4 months, all failed. So as a rule of thumb, for most general purposes, 8-weeks is not a bad approximate time duration for many programs.

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