Collective Wisdom · Co-Creating Media within Communities, across Disciplines and with Algorithms
Why co-create and why now? Collective Wisdom is a first-of-its-kind field study of the media industry, that maps works that live outside the limits of singular authorship. While the concept of co-creation is entering the zeitgeist, it is an ancient and under-reported dynamic. Media co-creation has particular relevance in the face of today’s myriad of challenges, such as the climate crisis and threats to democracy. But it is not without risks and complications. In this study we look at how people co-create within communities; across disciplines; and increasingly, with living systems and artificial intelligence (AI). We also synthesize the risks, as well as the practical lessons from the field on how to co-create with an ethos grounded in principles of equity and justice. This qualitative study reframes how culture is produced, and is a first step in articulating contemporary co-creative practices and ethics. In doing so, it connects unusual dots.
2019 Edelman Trust Barometer | Edelman
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).
How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic
How to Do Audience Segmentation | The Health COMpass
Creating Entry Points Using The Social Technographics Ladder | Social Media Strategy for Nonprofits and Businesses
Clay Christensen’s Milkshake Marketing — HBS Working Knowledge
Trendwatching.com's Consumer Trend Canvas (trend understanding worksheet) (pdf)
How One Transmedia Storyteller Used Audience Research: Does "Ruby Skye" Suggest a Changing Approach to Writing (Online) Motion Pictures? | Randy Finch's Film
A New Framework for Customer Segmentation - Judy Bayer and Marie Taillard - Harvard Business Review
Now & Next: Future of Engagement
How to Conduct a Competitive Analysis « Lisa Neal Gualtieri
The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware
Building the case for working with cultural values « The Campaign Company’s Blog
Marketers, It’s Time To Rethink Target Market Segmentation
A Content Strategy For Audience Engagement « Culture Hacker
Crowdsourcing: a Low-Cost Approach to Acquiring Information from your Clients and Stakeholders « Marketing in the Public Sector
Five Rules of Brand Ambassadorship | ComPRehension
She Decides: How to Reach the Most Important Audience for Your Health Campaign (pdf)
New link: http://www.fenton.com/health-who-decides-2/
The Values and Lifestyles (VALS) Program
SRI offers an interesting model for segmenting your audience based on their attitudes and values.