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Earning Prizes for Fighting an Addiction - The New York Times
[https://www.nytimes.com/2019/03/12/opinion/earning-prizes-for-fighting-an-addiction.html?utm_source=ActiveCampaign&utm_medium=email&utm_content=Neurosexism%3A+the+myth+that+men+and+women+have+different+brains+%5BBest+Reads%5D&utm_campaign=Weekly+Digest+%2] - - public:weinreich
David Oliver wins gift cards for staying away from drugs. At St. Paul’s Hospital in Vancouver, British Columbia — which treats more overdoses than any other hospital in Canada — a program rewards users of cocaine and other stimulants with prizes when they don’t use. It’s a new approach to help substance abusers, and it’s also being tried in Veterans Affairs hospitals across the United States.
Should Some Californians Lose Their 'License to Drink'? | RAND
[http://www.rand.org/blog/2016/07/should-some-californians-lose-their-license-to-drink.html] - - public:weinreich
Redefining the problem can help to redefine the solution.
SOCIAL MARKETING HANDBOOK (pdf)
[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - - public:weinreich
how to create a social norms campaign from State University of New York at New Paltz
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - - public:weinreich
Higher Education Center for Prevention of Alcohol and Other Drugs