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SOCIAL MARKETING HANDBOOK (pdf)
[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - - public:weinreich
how to create a social norms campaign from State University of New York at New Paltz
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - - public:weinreich
Higher Education Center for Prevention of Alcohol and Other Drugs