Earning Prizes for Fighting an Addiction - The New York Times
David Oliver wins gift cards for staying away from drugs. At St. Paul’s Hospital in Vancouver, British Columbia — which treats more overdoses than any other hospital in Canada — a program rewards users of cocaine and other stimulants with prizes when they don’t use. It’s a new approach to help substance abusers, and it’s also being tried in Veterans Affairs hospitals across the United States.
Should Some Californians Lose Their 'License to Drink'? | RAND
Redefining the problem can help to redefine the solution.
SOCIAL MARKETING HANDBOOK (pdf)
how to create a social norms campaign from State University of New York at New Paltz
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs